China Baby Food Products Market Forecast 2025-2032

The China baby food products market is expected to grow at a CAGR of -3.97% during the forecast period from 2025 to 2032. The market was valued at $22202.54 million in 2024 and is estimated to reach a revenue of $15779.70 million by 2032. In terms of volume, the China baby food products market is expected to grow at a CAGR of -3.71% during the forecast period. The market was valued at 694.55 kilotons in 2024 and is estimated to reach a volume of 506.22 kilotons by 2032.

MARKET INSIGHTS

The China baby food products market is undergoing significant changes due to a declining birth rate, which has been steadily decreasing since 2016. The number of births in China dropped below 10 million in 2022 and further declined to 9.02 million in 2023. This trend, driven by factors such as a sluggish post-pandemic economic recovery, rising living costs, and uncertainty about the future, is expected to persist long term. These demographic shifts are influencing the baby food products market, with forecasts predicting a mid-single-digit reduction in the retail value of baby food products, including milk formula, in 2024. Despite these challenges, the market remains resilient, bolstered by substantial investments from key players.

Leading companies such as Heilongjiang Feihe Dairy Co Ltd and Nutricia Nutritionals Co Ltd are expected to maintain dominant market shares by value despite declining birth rates. The introduction of stricter baby food standards in 2023, mandating enhanced product testing and registration, has compelled several small and medium-sized enterprises to cease operations in the market. This consolidation has strengthened the dominance of established brands, enabling them to adapt to market challenges. While some producers have experienced sales declines, others have demonstrated resilience, maintaining steady performance and underscoring the durability of the market's top players.

The stringent regulations introduced in 2023 have also shifted industry priorities toward product innovation and ingredient transparency. Manufacturers are increasingly focusing on clean labels and simplified ingredient lists to meet the growing consumer demand for trust and clarity in food sources. These regulatory changes, while challenging, have pushed manufacturers to innovate, focusing on transparency and creating product offerings that align with new market standards and consumer expectations.

The late 2023 approval of human milk oligosaccharides (HMO) as a nutritional fortifier for infant formula has triggered a surge in new product development. Leading companies such as Yili and Feihe have introduced HMO-enriched offerings, targeting the growing demand from health-conscious parents prioritizing infant gut health and immunity. These advancements in nutritional science are shaping the future of China's baby food products market, reflecting a strong focus on innovation to meet evolving consumer needs.

SEGMENTATION ANALYSIS

The report on the China baby food products market includes segmentation analysis on the basis of category and distribution channel.

Market by Category:

Dried Baby Food
Prepared Baby Food
Other Baby Food
Milk Formula

Standard Milk Formula

Follow-On Milk Formula

Growing-Up Milk Formula

Special Baby Milk Formula

Market by Distribution Channel:

Retail Offline
Retail E-Commerce

Inkwood Research's report on the China baby food products market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.

COMPETITIVE INSIGHTS

Some of the prominent players in the China baby food products market include Heilongjiang Feihe Dairy Co Ltd, Nutricia Nutritionals Co Ltd, Inner Mongolia Yili Industrial Group Co Ltd, etc.

Heilongjiang Feihe Dairy Co Ltd is a leading Chinese dairy company specializing in the production, development, and marketing of a diverse range of dairy products, including infant milk formula, adult nutrition products, and other milk-based goods. The company maintains a vertically integrated supply chain, managing all stages from raw milk production to final product distribution to ensure rigorous quality control. With a strong emphasis on research and innovation, Feihe addresses diverse nutritional needs while prioritizing the use of locally sourced ingredients. The company has expanded its presence to multiple international markets, including Asia and North America, delivering high-quality products globally. Its headquarters is located in Heilongjiang Province, China.

Product Code: 101225

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
- 2.5.1. RISING INCLINATION OF GROWTH TOWARD ORGANIC BABY FOOD PRODUCTS
- 2.5.2. GROWING POPULARITY OF INFANT FORMULA

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. DEVELOPMENT OF ORGANIC AND HEALTH-FOCUSED FORMULAS IS CATERING TO EVOLVING PARENTAL PREFERENCES
- 3.1.2. LIFESTYLE CHANGES AND INCREASING BIRTH RATES ARE DRIVING DEMAND FOR BABY FOOD PRODUCTS
- 3.1.3. AVAILABILITY OF BABY FOOD THROUGH ORGANIZED RETAIL AND DIGITAL PLATFORMS TO DRIVE ACCESSIBILITY
3.2. KEY RESTRAINTS
- 3.2.1. SHIFTING PARENTAL PREFERENCE TOWARD HOMEMADE FOOD ALTERNATIVES LIMITS RELIANCE ON PACKAGED PRODUCTS
- 3.2.2. HIGH COSTS OF ORGANIC BABY FOOD ARE EXPECTED TO CREATE BARRIERS FOR PRICE-SENSITIVE CONSUMERS
- 3.2.3. INCREASED BREASTFEEDING RATES PROMOTED BY GOVERNMENT INITIATIVES REDUCE THE DEMAND FOR BABY FOOD

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
- 4.1.1. INNOVATIONS IN BABY FOOD FORMULATIONS AND PACKAGING AIMED AT CONVENIENCE AND WASTE REDUCTION
- 4.1.2. INCREASING RELIANCE ON E-COMMERCE PLATFORMS AS A KEY DISTRIBUTION CHANNEL FOR BABY FOOD PRODUCTS
- 4.1.3. DEVELOPMENT OF ECO-FRIENDLY AND PORTABLE PACKAGING SOLUTIONS IS ENHANCING PRODUCT APPEAL
4.2. PESTLE ANALYSIS
- 4.2.1. POLITICAL
- 4.2.2. ECONOMICAL
- 4.2.3. SOCIAL
- 4.2.4. TECHNOLOGICAL
- 4.2.5. LEGAL
- 4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTION
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING FOR CHINA
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
- 4.7.1. RAW MATERIAL PROCUREMENT
- 4.7.2. MANUFACTURING AND PROCESSING
- 4.7.3. DISTRIBUTION AND LOGISTICS
- 4.7.4. MARKETING AND CONSUMER ENGAGEMENT
4.8. KEY BUYING CRITERIA
- 4.8.1. NUTRITIONAL VALUE AND SAFETY
- 4.8.2. TASTE AND TEXTURE SUITABILITY
- 4.8.3. CONVENIENCE AND PACKAGING
- 4.8.4. PRICE AND BRAND REPUTATION

5. MARKET BY CATEGORY (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: KILOTONS)

5.1. DRIED BABY FOOD
5.2. PREPARED BABY FOOD
5.3. OTHER BABY FOOD
5.4. MILK FORMULA
- 5.4.1. STANDARD MILK FORMULA
- 5.4.2. FOLLOW-ON MILK FORMULA
- 5.4.3. GROWING-UP MILK FORMULA
- 5.4.4. SPECIAL BABY MILK FORMULA

6. MARKET BY DISTRIBUTION CHANNEL

6.1. RETAIL OFFLINE
6.2. RETAIL E-COMMERCE

7. COMPETITIVE LANDSCAPE

7.1. KEY STRATEGIC DEVELOPMENTS
- 7.1.1. MERGERS & ACQUISITIONS
- 7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 7.1.3. PARTNERSHIPS & AGREEMENTS
- 7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. MARKET SHARE ANALYSIS
7.3. BRAND SHARE ANALYSIS
7.4. COMPANY PROFILES
- 7.4.1. HEILONGJIANG FEIHE DAIRY CO LTD
  - 7.4.1.1. COMPANY OVERVIEW
  - 7.4.1.2. PRODUCT PORTFOLIO
  - 7.4.1.3. STRENGTHS & CHALLENGES
- 7.4.2. NUTRICIA NUTRITIONALS CO LTD
  - 7.4.2.1. COMPANY OVERVIEW
  - 7.4.2.2. PRODUCT PORTFOLIO
  - 7.4.2.3. STRENGTHS & CHALLENGES
- 7.4.3. INNER MONGOLIA YILI INDUSTRIAL GROUP CO LTD
  - 7.4.3.1. COMPANY OVERVIEW
  - 7.4.3.2. PRODUCT PORTFOLIO
  - 7.4.3.3. STRENGTHS & CHALLENGES
- 7.4.4. ROYAL FRIESLANDCAMPINA NV
  - 7.4.4.1. COMPANY OVERVIEW
  - 7.4.4.2. PRODUCT PORTFOLIO
  - 7.4.4.3. STRENGTHS & CHALLENGES
- 7.4.5. SHIJIAZHUANG JUNLEBAO MILK CO LTD
  - 7.4.5.1. COMPANY OVERVIEW
  - 7.4.5.2. PRODUCT PORTFOLIO
  - 7.4.5.3. STRENGTHS & CHALLENGES
- 7.4.6. SHANGHAI WYETH NUTRITIONAL CO LTD
  - 7.4.6.1. COMPANY OVERVIEW
  - 7.4.6.2. PRODUCT PORTFOLIO
  - 7.4.6.3. STRENGTHS & CHALLENGES
- 7.4.7. NESTLE (CHINA) LTD
  - 7.4.7.1. COMPANY OVERVIEW
  - 7.4.7.2. PRODUCT PORTFOLIO
  - 7.4.7.3. STRENGTHS & CHALLENGES
- 7.4.8. MEAD JOHNSON (GUANGZHOU) LTD
  - 7.4.8.1. COMPANY OVERVIEW
  - 7.4.8.2. PRODUCT PORTFOLIO
  - 7.4.8.3. STRENGTHS & CHALLENGES
- 7.4.9. HEALTH AND HAPPINESS (H&H) INTERNATIONAL HOLDINGS LTD
  - 7.4.9.1. COMPANY OVERVIEW
  - 7.4.9.2. PRODUCT PORTFOLIO
  - 7.4.9.3. STRENGTHS & CHALLENGES
- 7.4.10. A2 MILK TRADING (SHANGHAI) CO LTD
  - 7.4.10.1. COMPANY OVERVIEW
  - 7.4.10.2. PRODUCT PORTFOLIO
  - 7.4.10.3. STRENGTHS & CHALLENGES

Product Code: 101225

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT - BABY FOOD PRODUCTS
TABLE 2: COUNTRY SNAPSHOT - CHINA
TABLE 3: CHINA BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 4: CHINA BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 5: CHINA BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 6: CHINA BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 7: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 8: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 9: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 10: CHINA BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 11: CHINA BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 12: CHINA BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 13: CHINA BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 14: CHINA BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 15: LIST OF MERGERS & ACQUISITIONS
TABLE 16: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 17: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 18: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR CHINA
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: CHINA BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY CATEGORY, IN 2024
FIGURE 9: CHINA BABY FOOD PRODUCTS MARKET, BY DRIED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 10: CHINA BABY FOOD PRODUCTS MARKET, BY PREPARED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 11: CHINA BABY FOOD PRODUCTS MARKET, BY OTHER BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 12: CHINA BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 13: CHINA BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY MILK FORMULA, IN 2024
FIGURE 14: CHINA BABY FOOD PRODUCTS MARKET, BY STANDARD MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 15: CHINA BABY FOOD PRODUCTS MARKET, BY FOLLOW-ON MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 16: CHINA BABY FOOD PRODUCTS MARKET, BY GROWING-UP MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 17: CHINA BABY FOOD PRODUCTS MARKET, BY SPECIAL BABY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 18: CHINA BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 19: CHINA BABY FOOD PRODUCTS MARKET, BY RETAIL OFFLINE, 2025-2032 (IN $ MILLION)
FIGURE 20: CHINA BABY FOOD PRODUCTS MARKET, BY RETAIL E-COMMERCE, 2025-2032 (IN $ MILLION)
FIGURE 21: CHINA BABY FOOD PRODUCTS MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 22: CHINA BABY FOOD PRODUCTS MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)