Italy Baby Food Products Market Forecast 2025-2032

The Italy baby food products market is expected to grow at a CAGR of -2.12% during the forecast period from 2025 to 2032. The market was valued at $894.54 million in 2024 and is predicted to reach a revenue of $734.62 million by 2032. In terms of volume, the Italy baby food products market is expected to grow at a CAGR of -1.39% during the forecast period. The market was valued at 72.30 kilotons in 2024 and is predicted to reach a volume of 63.05 kilotons by 2032.

MARKET INSIGHTS

The baby food products market in Italy is projected to decline in retail volume in 2024, primarily due to the ongoing decrease in the country's birth rate. This decline is attributed to several factors, including economic uncertainty, the high cost of raising children, and the growing tendency for individuals to delay starting families until later in life, often after attaining higher education and career stability. The limited availability of affordable childcare options further exacerbates the issue, particularly among certain socioeconomic groups.

To mitigate some of these financial challenges, the Italian government implemented a reduction in VAT to 5% on essential items beginning January 1, 2024. This includes powdered and liquid milk for infants and young children, food preparations such as flour and malt extracts, and nappies. While this initiative aimed to alleviate the financial burden on families, many companies and retailers initially participating in the anti-inflation pact have had to raise prices due to escalating production costs.

Economic pressures have also prompted some families to shorten the weaning process, transitioning their children from formula milk to other foods earlier to reduce spending on baby food. The increasing cost of packaged baby food has led many parents to prepare homemade meals for their infants as a more economical alternative.

Another factor influencing the demand for baby food in Italy is the decline in donations for Ukrainian refugees. The number of Ukrainian arrivals in Italy is expected to be lower in 2024 compared to the higher influxes seen in 2022 and 2023. Consequently, fewer resources will be allocated to support these families, which in turn affects the demand for baby food products. Additionally, the Ministry of Health's 'It is Natural' campaign is promoting breastfeeding as a key method for ensuring the healthy growth of children through proper nutrition. This initiative further contributes to a shift away from packaged baby food.

In response to these evolving market dynamics, brands such as Plasmon are targeting specific market segments, with a particular focus on nutritional supplements for infants and nursing mothers. The NutriPRO product line, for instance, includes items designed for various stages of child development: NutriPRO 1 for infants from birth to six months, NutriPRO 2 for infants from six months onwards, NutriPRO 3 for toddlers aged 12 months and older, and NutriPRO 4, a growing-up milk formula for children aged three years and older. Moreover, the brand has introduced NutriPRO Latte+, a product tailored for lactating mothers that contains essential nutrients such as calcium, iron, and folic acid to support overall well-being and energy levels.

SEGMENTATION ANALYSIS

The report on the Italy baby food products market includes segmentation analysis on the basis of category and distribution channel.

Market by Category:

Dried Baby Food
Prepared Baby Food
Other Baby Food
Milk Formula
Standard Milk Formula
Follow-On Milk Formula
Growing-Up Milk Formula
Special Baby Milk Formula

Market by Distribution Channel:

Retail Offline
Retail E-Commerce

Inkwood Research's report on the Italy baby food products market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.

COMPETITIVE INSIGHTS

Some of the prominent players in the Italy baby food products market include A Menarini Industrie Farmaceutiche Riunite Srl, Alce Nero Spa, Carrefour Italia GS SpA, Coop Italia scarl, Heinz Italia SpA, etc.

Heinz Italia SpA is a subsidiary of The Kraft Heinz Company, which is renowned for producing and distributing a wide variety of food and beverage products. Its portfolio includes dairy products, meats, beverages, coffee, ready meals, condiments, sauces, beans, pasta dishes, nuts, dressings, frozen meals, soups, and infant nutrition products, among other grocery items. The company's brands include Kraft, Heinz, ABC, Ore-Ida, Oscar Mayer, Philadelphia, Velveeta, and Maxwell House. These products are distributed through brokers and distributors to retailers and institutions, including grocery stores, convenience stores, mass retailers, pharmacies, bakeries, and food service providers. Headquartered in Pittsburgh, Pennsylvania, USA, Kraft Heinz operates in markets across the US, Canada, the United Kingdom, and other regions.

Product Code: 101230

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
- 2.5.1. RISING INCLINATION OF GROWTH TOWARD ORGANIC BABY FOOD PRODUCTS
- 2.5.2. GROWING POPULARITY OF INFANT FORMULA

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. DEVELOPMENT OF ORGANIC AND HEALTH-FOCUSED FORMULAS IS CATERING TO EVOLVING PARENTAL PREFERENCES
- 3.1.2. LIFESTYLE CHANGES AND INCREASING BIRTH RATES ARE DRIVING DEMAND FOR BABY FOOD PRODUCTS
- 3.1.3. AVAILABILITY OF BABY FOOD THROUGH ORGANIZED RETAIL AND DIGITAL PLATFORMS TO DRIVE ACCESSIBILITY
3.2. KEY RESTRAINTS
- 3.2.1. SHIFTING PARENTAL PREFERENCE TOWARD HOMEMADE FOOD ALTERNATIVES LIMITS RELIANCE ON PACKAGED PRODUCTS
- 3.2.2. HIGH COSTS OF ORGANIC BABY FOOD ARE EXPECTED TO CREATE BARRIERS FOR PRICE-SENSITIVE CONSUMERS
- 3.2.3. INCREASED BREASTFEEDING RATES PROMOTED BY GOVERNMENT INITIATIVES REDUCE THE DEMAND FOR BABY FOOD

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
- 4.1.1. INNOVATIONS IN BABY FOOD FORMULATIONS AND PACKAGING AIMED AT CONVENIENCE AND WASTE REDUCTION
- 4.1.2. INCREASING RELIANCE ON E-COMMERCE PLATFORMS AS A KEY DISTRIBUTION CHANNEL FOR BABY FOOD PRODUCTS
- 4.1.3. DEVELOPMENT OF ECO-FRIENDLY AND PORTABLE PACKAGING SOLUTIONS ENHANCING PRODUCT APPEAL
4.2. PESTLE ANALYSIS
- 4.2.1. POLITICAL
- 4.2.2. ECONOMICAL
- 4.2.3. SOCIAL
- 4.2.4. TECHNOLOGICAL
- 4.2.5. LEGAL
- 4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTION
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING FOR ITALY
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
- 4.7.1. RAW MATERIAL PROCUREMENT
- 4.7.2. MANUFACTURING AND PROCESSING
- 4.7.3. DISTRIBUTION AND LOGISTICS
- 4.7.4. MARKETING AND CONSUMER ENGAGEMENT
4.8. KEY BUYING CRITERIA
- 4.8.1. NUTRITIONAL VALUE AND SAFETY
- 4.8.2. TASTE AND TEXTURE SUITABILITY
- 4.8.3. CONVENIENCE AND PACKAGING
- 4.8.4. PRICE AND BRAND REPUTATION

5. MARKET BY CATEGORY (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: KILOTONS)

5.1. DRIED BABY FOOD
5.2. PREPARED BABY FOOD
5.3. OTHER BABY FOOD
5.4. MILK FORMULA
- 5.4.1. STANDARD MILK FORMULA
- 5.4.2. FOLLOW-ON MILK FORMULA
- 5.4.3. GROWING-UP MILK FORMULA
- 5.4.4. SPECIAL BABY MILK FORMULA

6. MARKET BY DISTRIBUTION CHANNEL

6.1. RETAIL OFFLINE
6.2. RETAIL E-COMMERCE

7. COMPETITIVE LANDSCAPE

7.1. KEY STRATEGIC DEVELOPMENTS
- 7.1.1. MERGERS & ACQUISITIONS
- 7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 7.1.3. PARTNERSHIPS & AGREEMENTS
- 7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. MARKET SHARE ANALYSIS
7.3. BRAND SHARE ANALYSIS
7.4. COMPANY PROFILES
- 7.4.1. A MENARINI INDUSTRIE FARMACEUTICHE RIUNITE SRL
  - 7.4.1.1. COMPANY OVERVIEW
  - 7.4.1.2. PRODUCT PORTFOLIO
  - 7.4.1.3. STRENGTHS & CHALLENGES
- 7.4.2. ALCE NERO SPA
  - 7.4.2.1. COMPANY OVERVIEW
  - 7.4.2.2. PRODUCT PORTFOLIO
  - 7.4.2.3. STRENGTHS & CHALLENGES
- 7.4.3. CARREFOUR ITALIA GS SPA
  - 7.4.3.1. COMPANY OVERVIEW
  - 7.4.3.2. PRODUCT PORTFOLIO
  - 7.4.3.3. STRENGTHS & CHALLENGES
- 7.4.4. COOP ITALIA SCARL
  - 7.4.4.1. COMPANY OVERVIEW
  - 7.4.4.2. PRODUCT PORTFOLIO
  - 7.4.4.3. STRENGTHS & CHALLENGES
- 7.4.5. EUROSPIN ITALIA SPA
  - 7.4.5.1. COMPANY OVERVIEW
  - 7.4.5.2. PRODUCT PORTFOLIO
  - 7.4.5.3. STRENGTHS & CHALLENGES
- 7.4.6. GRANAROLO SPA
  - 7.4.6.1. COMPANY OVERVIEW
  - 7.4.6.2. PRODUCT PORTFOLIO
  - 7.4.6.3. STRENGTHS & CHALLENGES
- 7.4.7. HEINZ ITALIA SPA
  - 7.4.7.1. COMPANY OVERVIEW
  - 7.4.7.2. PRODUCT PORTFOLIO
  - 7.4.7.3. STRENGTHS & CHALLENGES
- 7.4.8. HIPP ITALIA SRL
  - 7.4.8.1. COMPANY OVERVIEW
  - 7.4.8.2. PRODUCT PORTFOLIO
  - 7.4.8.3. STRENGTHS & CHALLENGES
- 7.4.9. HUMANA ITALIA SPA
  - 7.4.9.1. COMPANY OVERVIEW
  - 7.4.9.2. PRODUCT PORTFOLIO
  - 7.4.9.3. STRENGTHS & CHALLENGES
- 7.4.10. MELLIN SPA
  - 7.4.10.1. COMPANY OVERVIEW
  - 7.4.10.2. PRODUCT PORTFOLIO
  - 7.4.10.3. STRENGTHS & CHALLENGES
- 7.4.11. MILTE ITALIA SPA
  - 7.4.11.1. COMPANY OVERVIEW
  - 7.4.11.2. PRODUCT PORTFOLIO
  - 7.4.11.3. STRENGTHS & CHALLENGES
- 7.4.12. NESTLE ITALIANA SPA
  - 7.4.12.1. COMPANY OVERVIEW
  - 7.4.12.2. PRODUCT PORTFOLIO
  - 7.4.12.3. STRENGTHS & CHALLENGES
- 7.4.13. PARMALAT SPA
  - 7.4.13.1. COMPANY OVERVIEW
  - 7.4.13.2. PRODUCT PORTFOLIO
  - 7.4.13.3. STRENGTHS & CHALLENGES
- 7.4.14. SELEX GRUPPO COMMERCIALE SPA
  - 7.4.14.1. COMPANY OVERVIEW
  - 7.4.14.2. PRODUCT PORTFOLIO
  - 7.4.14.3. STRENGTHS & CHALLENGES
- 7.4.15. UNIFARM SPA - UNIONE FARMACISTI TRENTINO ALTO ADIGE
  - 7.4.15.1. COMPANY OVERVIEW
  - 7.4.15.2. PRODUCT PORTFOLIO
  - 7.4.15.3. STRENGTHS & CHALLENGES

Product Code: 101230

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT - BABY FOOD PRODUCTS
TABLE 2: COUNTRY SNAPSHOT - ITALY
TABLE 3: ITALY BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 4: ITALY BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 5: ITALY BABY FOOD PRODUCTS MARKET, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 6: ITALY BABY FOOD PRODUCTS MARKET, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 7: ITALY BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 8: ITALY BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 9: ITALY BABY FOOD PRODUCTS MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 10: ITALY BABY FOOD PRODUCTS MARKET, BY CATEGORY, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 11: ITALY BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 12: ITALY BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 13: ITALY BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, HISTORICAL YEARS, 2018-2023 (IN KILOTONS)
TABLE 14: ITALY BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, FORECAST YEARS, 2025-2032 (IN KILOTONS)
TABLE 15: ITALY BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 16: ITALY BABY FOOD PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 17: LIST OF MERGERS & ACQUISITIONS
TABLE 18: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 19: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 20: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR ITALY
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: ITALY BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY CATEGORY, IN 2024
FIGURE 9: ITALY BABY FOOD PRODUCTS MARKET, BY DRIED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 10: ITALY BABY FOOD PRODUCTS MARKET, BY PREPARED BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 11: ITALY BABY FOOD PRODUCTS MARKET, BY OTHER BABY FOOD, 2025-2032 (IN $ MILLION)
FIGURE 12: ITALY BABY FOOD PRODUCTS MARKET, BY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 13: ITALY BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY MILK FORMULA, IN 2024
FIGURE 14: ITALY BABY FOOD PRODUCTS MARKET, BY STANDARD MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 15: ITALY BABY FOOD PRODUCTS MARKET, BY FOLLOW-ON MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 16: ITALY BABY FOOD PRODUCTS MARKET, BY GROWING-UP MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 17: ITALY BABY FOOD PRODUCTS MARKET, BY SPECIAL BABY MILK FORMULA, 2025-2032 (IN $ MILLION)
FIGURE 18: ITALY BABY FOOD PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 19: ITALY BABY FOOD PRODUCTS MARKET, BY RETAIL OFFLINE, 2025-2032 (IN $ MILLION)
FIGURE 20: ITALY BABY FOOD PRODUCTS MARKET, BY RETAIL E-COMMERCE, 2025-2032 (IN $ MILLION)
FIGURE 21: ITALY BABY FOOD PRODUCTS MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 22: ITALY BABY FOOD PRODUCTS MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)