PUBLISHER: Inkwood Research | PRODUCT CODE: 1408475
PUBLISHER: Inkwood Research | PRODUCT CODE: 1408475
The United Kingdom decaffeinated products market is predicted to register a CAGR of 7.72% during the forecasted period. Lifestyle choices, as well as health & wellness considerations, are the main drivers driving the growth of the market in the country. While the base year considered for the studied market is 2023, the forecast years are between 2024 and 2032.
Coffee drinkers across the United Kingdom will gradually spend more on out-of-home specialist coffee in the short to medium term as the cost-of-living crisis eases and inflation weakens, boosting industry performance. Demand for decaf tea has prompted Yorkshire Tea to add to its range of out-of-home offerings with the launch of Yorkshire tea decaf in a tagged and enveloped format.
Yorkshire Tea's offering is a specially-created decaf blend and a great taste award winner. It is also the United Kingdom's number one decaf tea brand in grocery value sales, with almost 29% share of the decaf tea market, making it the most-enjoyed decaffeinated brew in-home. The introduction of Yorkshire Tea decaf envelopes for out-of-home establishments aligns with the brand's ongoing consumer campaign advocating for a proper decaf experience. This initiative is accompanied by comprehensive marketing efforts, including sampling and digital media support, across various retail channels. Hence, these factors are driving the decaffeinated products market growth in the United Kingdom during the forecast period.
Leading players operating in the market are: Illycaffe SpA, Nestle SA, Strauss Group Ltd, etc.