PUBLISHER: Inkwood Research | PRODUCT CODE: 1348080
PUBLISHER: Inkwood Research | PRODUCT CODE: 1348080
The Japan wine market is set to project a CAGR of 0.80% in terms of revenue and of -1.57% in terms of volume during the forecast period, 2023-2030. The Japan wine market has witnessed significant growth and transformation in recent years, driven by changing consumer preferences, an evolving wine culture, and expanding international trade.
Historically, Japan has been known for its preference for sake and beer, but there has been a notable shift towards wine consumption, particularly among younger generations. This shift can be attributed to increasing exposure to international cuisines, a growing appreciation for wine as a versatile beverage, and a rising health-consciousness among consumers.
Further, the consumption of wine in Japan has been steadily increasing, with a particular emphasis on imported wines, including those from traditional wine-producing countries such as France, Italy, and Spain. Red wine dominates the Japanese market, with consumers favoring its perceived health benefits and complex flavors. However, white and sparkling wines have also gained popularity, driven by a desire for variety.
Moreover, Japan's domestic wine production has been steadily improving in quality, leading to a growing interest in Japanese wines. Regions like Yamanashi and Hokkaido are gaining recognition for their vineyards and wineries.
Some of the leading companies in the wine market are: Suntory Wine, Asahi Breweries Ltd, Sapporo Breweries Ltd, etc.