Wine in Thailand

Description

Wine saw volume sales grow in Thailand in 2023. Imported wines, especially from traditional wine-producing regions like France, Italy, and Australia, are highly sought after in Thailand. The demand for imported wines continued to grow in 2023, driven by perceptions of quality and status associated with foreign brands, which were boosted by the increasing number of tourists visiting Thailand.

Euromonitor International's Wine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Wine market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: ADTHwi

List Of Contents And Tables

KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for imported wine grows in 2023
Channel plays a crucial role in increasing wine purchasing
Siam Winery retains lead

PROSPECTS AND OPPORTUNITIES

Rising wine consumption over the forecast period
Opportunities for imported wine
Wine tourism offers another key revenue for wine industry

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2018-2023
Table 2 Sales of Wine by Category: Total Value 2018-2023
Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 10 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2018-2023
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

ALCOHOLIC DRINKS IN THAILAND

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2018-2023

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources