Global Eye Makeup Market 2024-2028

The eye makeup market is forecasted to grow by USD 7674 mn during 2023-2028, accelerating at a CAGR of 7.18% during the forecast period. The report on the eye makeup market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising awareness about eye makeup, increasing working women population, and social media and celebrity endorsements of eye makeup products.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.28%
CAGR	7.18%
Incremental Value	$7674 mn

Technavio's eye makeup market is segmented as below:

By Distribution Channel

Offline
Online

By Type

Eyeliner
Eye shadows
False lashes
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the growing preference for online shopping as one of the prime reasons driving the eye makeup market growth during the next few years. Also, rising adoption of multichannel marketing and inclination toward organic and natural eye makeup products will lead to sizable demand in the market.

The report on the eye makeup market covers the following areas:

Eye makeup market sizing
Eye makeup market forecast
Eye makeup market industry analysis

The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading eye makeup market vendors that include Amway Corp., Anastasia Beverly Hills LLC, Chanel Ltd., Colorbar Cosmetics Pvt. Ltd., Cosmetic Manufacturers Aust. Pty Ltd., DIC Corp., FORMA BRANDS LLC, Iredale Cosmetics Inc., LOreal SA, LVMH Group., Manash Lifestyle Pvt. Ltd., Mary Kay Inc., Natura and Co Holding SA, Oriflame Cosmetics S.A., Revlon Inc., Revolution Beauty Ltd., RMS Beauty LLC, Shiseido Co. Ltd., The Estee Lauder Companies Inc., and Unilever PLC. Also, the eye makeup market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR74385

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Eye Makeup Market 2018 - 2022
- Historic Market Size - Data Table on Global Eye Makeup Market 2018 - 2022 ($ million)
4.2 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
- Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Chart on Offline - Year-over-year growth 2023-2028 (%)
- Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ million)
- Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
7.3 Eyeliner - Market size and forecast 2023-2028
- Chart on Eyeliner - Market size and forecast 2023-2028 ($ million)
- Data Table on Eyeliner - Market size and forecast 2023-2028 ($ million)
- Chart on Eyeliner - Year-over-year growth 2023-2028 (%)
- Data Table on Eyeliner - Year-over-year growth 2023-2028 (%)
7.4 Eye shadows - Market size and forecast 2023-2028
- Chart on Eye shadows - Market size and forecast 2023-2028 ($ million)
- Data Table on Eye shadows - Market size and forecast 2023-2028 ($ million)
- Chart on Eye shadows - Year-over-year growth 2023-2028 (%)
- Data Table on Eye shadows - Year-over-year growth 2023-2028 (%)
7.5 False lashes - Market size and forecast 2023-2028
- Chart on False lashes - Market size and forecast 2023-2028 ($ million)
- Data Table on False lashes - Market size and forecast 2023-2028 ($ million)
- Chart on False lashes - Year-over-year growth 2023-2028 (%)
- Data Table on False lashes - Year-over-year growth 2023-2028 (%)
7.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Amway Corp.
- Amway Corp. - Overview
- Amway Corp. - Product / Service
- Amway Corp. - Key news
- Amway Corp. - Key offerings
12.4 Anastasia Beverly Hills LLC
- Anastasia Beverly Hills LLC - Overview
- Anastasia Beverly Hills LLC - Product / Service
- Anastasia Beverly Hills LLC - Key offerings
12.5 Chanel Ltd.
- Chanel Ltd. - Overview
- Chanel Ltd. - Product / Service
- Chanel Ltd. - Key offerings
12.6 Colorbar Cosmetics Pvt. Ltd.
- Colorbar Cosmetics Pvt. Ltd. - Overview
- Colorbar Cosmetics Pvt. Ltd. - Product / Service
- Colorbar Cosmetics Pvt. Ltd. - Key offerings
12.7 DIC Corp.
- DIC Corp. - Overview
- DIC Corp. - Business segments
- DIC Corp. - Key news
- DIC Corp. - Key offerings
- DIC Corp. - Segment focus
12.8 FORMA BRANDS LLC
- FORMA BRANDS LLC - Overview
- FORMA BRANDS LLC - Product / Service
- FORMA BRANDS LLC - Key offerings
12.9 LOreal SA
- LOreal SA - Overview
- LOreal SA - Business segments
- LOreal SA - Key news
- LOreal SA - Key offerings
- LOreal SA - Segment focus
12.10 LVMH Group.
- LVMH Group. - Overview
- LVMH Group. - Business segments
- LVMH Group. - Key news
- LVMH Group. - Key offerings
- LVMH Group. - Segment focus
12.11 Natura and Co Holding SA
- Natura and Co Holding SA - Overview
- Natura and Co Holding SA - Business segments
- Natura and Co Holding SA - Key offerings
- Natura and Co Holding SA - Segment focus
12.12 Oriflame Cosmetics S.A.
- Oriflame Cosmetics S.A. - Overview
- Oriflame Cosmetics S.A. - Product / Service
- Oriflame Cosmetics S.A. - Key offerings
12.13 Revlon Inc.
- Revlon Inc. - Overview
- Revlon Inc. - Business segments
- Revlon Inc. - Key offerings
- Revlon Inc. - Segment focus
12.14 RMS Beauty LLC
- RMS Beauty LLC - Overview
- RMS Beauty LLC - Product / Service
- RMS Beauty LLC - Key offerings
12.15 Shiseido Co. Ltd.
- Shiseido Co. Ltd. - Overview
- Shiseido Co. Ltd. - Business segments
- Shiseido Co. Ltd. - Key news
- Shiseido Co. Ltd. - Key offerings
- Shiseido Co. Ltd. - Segment focus
12.16 The Estee Lauder Companies Inc.
- The Estee Lauder Companies Inc. - Overview
- The Estee Lauder Companies Inc. - Product / Service
- The Estee Lauder Companies Inc. - Key news
- The Estee Lauder Companies Inc. - Key offerings
12.17 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key news
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations