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PUBLISHER: IMARC | PRODUCT CODE: 1660755
PUBLISHER: IMARC | PRODUCT CODE: 1660755
Eye Makeup Market Report by Product Type, Distribution Channel, Pricing, Source, and Region 2025-2033
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PAGES: 139 Pages
DELIVERY TIME: 2-3 business days
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The global eye makeup market size reached USD 18.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.23% during 2025-2033. The increasing beauty consciousness, surging disposable income, ongoing technological innovations, and the expansion of the e-commerce sector are primarily driving the market's growth.
Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.
Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.
Key Market Segmentation:
Breakup by Product Type:
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eyebrow Gel
- Others
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Pricing:
- Low to Medium Price
- Premium Price
Breakup by Source:
- Chemical
- Natural
- Organic
- Halal
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.
Key Questions Answered in This Report
- 1.How big is the eye makeup market?
- 2.What is the future outlook of eye makeup market?
- 3.What are the key factors driving the eye makeup market?
- 4.Which region accounts for the largest eye makeup market share?
- 5.Which are the leading companies in the global eye makeup market?
Product Code: SR112025A2255
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Eye Makeup Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Mascara
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Eye Shadow
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Eye Liner
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Eye Pencil
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Eyebrow Gel
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Hypermarkets and Supermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Specialty Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Convenience Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Online Stores
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by Pricing
- 8.1 Low to Medium Price
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Premium Price
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Source
- 9.1 Chemical
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Natural
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Organic
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Halal
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Amway Corp.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 SWOT Analysis
- 15.3.2 Avon Products Inc.
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Chanel S.A.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Colorbar Cosmetics Pvt. Ltd.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Lakme Cosmetics (Hindustan Unilever)
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 L'Oreal S.A.
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 LVMH
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 SWOT Analysis
- 15.3.8 Oriflame Cosmetics
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Revlon Inc.
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Shiseido Company Ltd.
- 15.3.10.1 Company Overview
- 15.3.1 Amway Corp.
- 15.3 10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.10.4 SWOT Analysis
- 15.3.11 Estee Lauder Inc.
- 15.3.11.1 Company Overview
- 15.3 11.2 Product Portfolio
- 15.3.11.3 Financials
- 15.3.11.4 SWOT Analysis
- 15.3.12 Procter & Gamble
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.12.3 Financials
- 15.3.12.4 SWOT Analysis
Product Code: SR112025A2255
List of Figures
- Figure 1: Global: Eye Makeup Market: Major Drivers and Challenges
- Figure 2: Global: Eye Makeup Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Eye Makeup Market: Breakup by Product Type (in %), 2024
- Figure 4: Global: Eye Makeup Market: Breakup by Distribution Channel (in %), 2024
- Figure 5: Global: Eye Makeup Market: Breakup by Pricing (in %), 2024
- Figure 6: Global: Eye Makeup Market: Breakup by Source (in %), 2024
- Figure 7: Global: Eye Makeup Market: Breakup by Region (in %), 2024
- Figure 8: Global: Eye Makeup Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 9: Global: Eye Makeup (Mascara) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Eye Makeup (Mascara) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Eye Makeup (Eye Shadow) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Eye Makeup (Eye Shadow) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Eye Makeup (Eye Liner) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Eye Makeup (Eye Liner) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Global: Eye Makeup (Eye Pencil) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Global: Eye Makeup (Eye Pencil) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Global: Eye Makeup (Eyebrow Gel) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Global: Eye Makeup (Eyebrow Gel) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Global: Eye Makeup (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Global: Eye Makeup (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Global: Eye Makeup Market: Sales through Hypermarkets and Supermarkets (in Million USD), 2019 & 2024
- Figure 22: Global: Eye Makeup Market Forecast: Sales through Hypermarkets and Supermarkets (in Million USD), 2025-2033
- Figure 23: Global: Eye Makeup Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
- Figure 24: Global: Eye Makeup Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
- Figure 25: Global: Eye Makeup Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
- Figure 26: Global: Eye Makeup Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
- Figure 27: Global: Eye Makeup Market: Sales through Online Stores (in Million USD), 2019 & 2024
- Figure 28: Global: Eye Makeup Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
- Figure 29: Global: Eye Makeup Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
- Figure 30: Global: Eye Makeup Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
- Figure 31: Global: Eye Makeup (Low to Medium Price) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: Global: Eye Makeup (Low to Medium Price) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: Global: Eye Makeup (Premium Price) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: Global: Eye Makeup (Premium Price) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Global: Eye Makeup (Chemical) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Global: Eye Makeup (Chemical) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: Global: Eye Makeup (Natural) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: Global: Eye Makeup (Natural) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: Global: Eye Makeup (Organic) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: Global: Eye Makeup (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: Global: Eye Makeup (Halal) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: Global: Eye Makeup (Halal) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: Global: Eye Makeup (Others) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: Global: Eye Makeup (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: North America: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: North America: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: United States: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: United States: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: Canada: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: Canada: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: Asia Pacific: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: Asia Pacific: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: China: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: China: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: Japan: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: Japan: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: India: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: India: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: South Korea: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: South Korea: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Australia: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Australia: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 63: Indonesia: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 64: Indonesia: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 65: Others: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 66: Others: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 67: Europe: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 68: Europe: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 69: Germany: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 70: Germany: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 71: France: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 72: France: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 73: United Kingdom: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 74: United Kingdom: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 75: Italy: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 76: Italy: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 77: Spain: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 78: Spain: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 79: Russia: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 80: Russia: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 81: Others: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 82: Others: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 83: Latin America: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 84: Latin America: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 85: Brazil: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 86: Brazil: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 87: Mexico: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 88: Mexico: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 89: Others: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 90: Others: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 91: Middle East and Africa: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
- Figure 92: Middle East and Africa: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 93: Global: Eye Makeup Industry: SWOT Analysis
- Figure 94: Global: Eye Makeup Industry: Value Chain Analysis
- Figure 95: Global: Eye Makeup Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Eye Makeup Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Eye Makeup Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
- Table 3: Global: Eye Makeup Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 4: Global: Eye Makeup Market Forecast: Breakup by Pricing (in Million USD), 2025-2033
- Table 5: Global: Eye Makeup Market Forecast: Breakup by Source (in Million USD), 2025-2033
- Table 6: Global: Eye Makeup Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 7: Global: Eye Makeup Market Structure
- Table 8: Global: Eye Makeup Market: Key Players
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