Global Adtech Market 2024-2028

Description

List of Tables

The adtech market is forecasted to grow by USD 1010.8 bn during 2023-2028, accelerating at a CAGR of 15.2% during the forecast period. The report on the adtech market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.

Technavio's adtech market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	12.86%
CAGR	15.2%
Incremental Value	$1010.8 bn

By Solution

Demand-side platforms (DSPs)
Supply-side platforms (SSPs)
Ad networks
Data management platforms (DMPs)
Others

By Platform

Mobile Ad
Desktop Ad
Digital TV

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the integration of ai and machine learning (ml) as one of the prime reasons driving the adtech market growth during the next few years. Also, increasing use of personalization in-app ads and decline in offline ad spending will lead to sizable demand in the market.

The report on the adtech market covers the following areas:

Adtech market sizing
Adtech market forecast
Adtech market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading adtech market vendors that include 33Across Inc., AcuityAds Holdings Inc., Adobe Inc., AdTheorent Holding Co. Inc., Adverty AB, Alphabet Inc., Comcast Corp., Criteo SA, Digital Turbine Inc., DoubleVerify Holdings Inc., GUMGUM Inc., InMobi Pte. Ltd., Innovid Corp., Integral Ad Science Holding Corp., Magnite Inc., MOLOCO Inc., Ogury Ltd., Permutive Inc., StackAdapt Inc., and VideoAmp. Also, the adtech market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR75603

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Solution
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Adtech Market 2018 - 2022
- Historic Market Size - Data Table on Global Adtech Market 2018 - 2022 ($ billion)
4.2 Solution segment analysis 2018 - 2022
- Historic Market Size - Solution Segment 2018 - 2022 ($ billion)
4.3 Platform segment analysis 2018 - 2022
- Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Solution

6.1 Market segments
- Chart on Solution - Market share 2023-2028 (%)
- Data Table on Solution - Market share 2023-2028 (%)
6.2 Comparison by Solution
- Chart on Comparison by Solution
- Data Table on Comparison by Solution
6.3 Demand-side platforms (DSPs) - Market size and forecast 2023-2028
- Chart on Demand-side platforms (DSPs) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Demand-side platforms (DSPs) - Market size and forecast 2023-2028 ($ billion)
- Chart on Demand-side platforms (DSPs) - Year-over-year growth 2023-2028 (%)
- Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2023-2028 (%)
6.4 Supply-side platforms (SSPs) - Market size and forecast 2023-2028
- Chart on Supply-side platforms (SSPs) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Supply-side platforms (SSPs) - Market size and forecast 2023-2028 ($ billion)
- Chart on Supply-side platforms (SSPs) - Year-over-year growth 2023-2028 (%)
- Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2023-2028 (%)
6.5 Ad networks - Market size and forecast 2023-2028
- Chart on Ad networks - Market size and forecast 2023-2028 ($ billion)
- Data Table on Ad networks - Market size and forecast 2023-2028 ($ billion)
- Chart on Ad networks - Year-over-year growth 2023-2028 (%)
- Data Table on Ad networks - Year-over-year growth 2023-2028 (%)
6.6 Data management platforms (DMPs) - Market size and forecast 2023-2028
- Chart on Data management platforms (DMPs) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Data management platforms (DMPs) - Market size and forecast 2023-2028 ($ billion)
- Chart on Data management platforms (DMPs) - Year-over-year growth 2023-2028 (%)
- Data Table on Data management platforms (DMPs) - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Solution
- Market opportunity by Solution ($ billion)
- Data Table on Market opportunity by Solution ($ billion)

7 Market Segmentation by Platform

7.1 Market segments
- Chart on Platform - Market share 2023-2028 (%)
- Data Table on Platform - Market share 2023-2028 (%)
7.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
7.3 Mobile Ad - Market size and forecast 2023-2028
- Chart on Mobile Ad - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile Ad - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile Ad - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile Ad - Year-over-year growth 2023-2028 (%)
7.4 Desktop Ad - Market size and forecast 2023-2028
- Chart on Desktop Ad - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktop Ad - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktop Ad - Year-over-year growth 2023-2028 (%)
- Data Table on Desktop Ad - Year-over-year growth 2023-2028 (%)
7.5 Digital TV - Market size and forecast 2023-2028
- Chart on Digital TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Digital TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Digital TV - Year-over-year growth 2023-2028 (%)
- Data Table on Digital TV - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
12.4 AdTheorent Holding Co. Inc.
- AdTheorent Holding Co. Inc. - Overview
- AdTheorent Holding Co. Inc. - Product / Service
- AdTheorent Holding Co. Inc. - Key offerings
12.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.6 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
12.7 Criteo SA
- Criteo SA - Overview
- Criteo SA - Product / Service
- Criteo SA - Key offerings
12.8 Digital Turbine Inc.
- Digital Turbine Inc. - Overview
- Digital Turbine Inc. - Business segments
- Digital Turbine Inc. - Key offerings
- Digital Turbine Inc. - Segment focus
12.9 GUMGUM Inc.
- GUMGUM Inc. - Overview
- GUMGUM Inc. - Product / Service
- GUMGUM Inc. - Key offerings
12.10 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings
12.11 Innovid Corp.
- Innovid Corp. - Overview
- Innovid Corp. - Product / Service
- Innovid Corp. - Key offerings
12.12 Integral Ad Science Holding Corp.
- Integral Ad Science Holding Corp. - Overview
- Integral Ad Science Holding Corp. - Business segments
- Integral Ad Science Holding Corp. - Key offerings
- Integral Ad Science Holding Corp. - Segment focus
12.13 Magnite Inc.
- Magnite Inc. - Overview
- Magnite Inc. - Product / Service
- Magnite Inc. - Key offerings
12.14 MOLOCO Inc.
- MOLOCO Inc. - Overview
- MOLOCO Inc. - Product / Service
- MOLOCO Inc. - Key offerings
12.15 Ogury Ltd.
- Ogury Ltd. - Overview
- Ogury Ltd. - Product / Service
- Ogury Ltd. - Key offerings
12.16 Permutive Inc.
- Permutive Inc. - Overview
- Permutive Inc. - Product / Service
- Permutive Inc. - Key offerings
12.17 VideoAmp
- VideoAmp - Overview
- VideoAmp - Product / Service
- VideoAmp - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations