US Tequila Market 2023-2027

Technavio has been monitoring the tequila market in US and is forecast to grow by 89.21 mn L during 2022-2027, accelerating at a CAGR of 5.99% during the forecast period. Our report on the tequila market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing number of strategic alliances, growing demand from millennials, and the growing influence of online retailing.

Technavio's tequila market in US is segmented as below:

By Product

Premium tequila
Super-premium tequila
Value tequila
High-end premium tequila

By Distribution Channel

On-trade
Off-trade

This study identifies the increasing popularity of tequila among millennial consumers as one of the prime reasons driving the tequila market growth during the next few years. Also, growing online sales and increasing health consciousness among consumers will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the tequila market in US covers the following areas:

Tequila market sizing
Tequila market forecast
Tequila market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tequila market vendors that include Ambhar Global Spirits LLC, Becle SAB de CV, Brown Forman Corp., Casa Aceves Spirits, Charbay Distillery, Davide Campari Milano NV, Eastside Distilling Inc., El Grado Spirits LLC, Heaven Hill Sales Co., Lucas Bols Amsterdam BV, Suntory Holdings Ltd., Tequila 512, Tequila Fortaleza, Tequilera Corralejo SA de CV, William Grant and Sons Ltd, Bacardi Ltd., Constellation Brands Inc., Diageo Plc, Pernod Ricard SA, and Casa Komos Brands Group. Also, the tequila market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR44093

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Product
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 11: Chart on US - Market size and forecast 2022-2027 (million L)
Exhibit 12: Data Table on US - Market size and forecast 2022-2027 (million L)
Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Tequila market in US 2017 - 2021
Exhibit 15: Historic Market Size - Data Table on Tequila market in US 2017 - 2021 (million L)
4.2 Product Segment Analysis 2017 - 2021
Exhibit 16: Historic Market Size - Product Segment 2017 - 2021 (million L)
4.3 Distribution channel Segment Analysis 2017 - 2021
Exhibit 17: Historic Market Size - Distribution channel Segment 2017 - 2021 (million L)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
Exhibit 25: Chart on Product - Market share 2022-2027 (%)
Exhibit 26: Data Table on Product - Market share 2022-2027 (%)
6.2 Comparison by Product
Exhibit 27: Chart on Comparison by Product
Exhibit 28: Data Table on Comparison by Product
6.3 Premium tequila - Market size and forecast 2022-2027
Exhibit 29: Chart on Premium tequila- Market size and forecast 2022-2027 (million L)
Exhibit 30: Data Table on Premium tequila- Market size and forecast 2022-2027 (million L)
Exhibit 31: Chart on Premium tequila- Year-over-year growth 2022-2027 (%)
Exhibit 32: Data Table on Premium tequila- Year-over-year growth 2022-2027 (%)
6.4 Super-premium tequila - Market size and forecast 2022-2027
Exhibit 33: Chart on Super-premium tequila- Market size and forecast 2022-2027 (million L)
Exhibit 34: Data Table on Super-premium tequila- Market size and forecast 2022-2027 (million L)
Exhibit 35: Chart on Super-premium tequila- Year-over-year growth 2022-2027 (%)
Exhibit 36: Data Table on Super-premium tequila- Year-over-year growth 2022-2027 (%)
6.5 Value tequila - Market size and forecast 2022-2027
Exhibit 37: Chart on Value tequila- Market size and forecast 2022-2027 (million L)
Exhibit 38: Data Table on Value tequila- Market size and forecast 2022-2027 (million L)
Exhibit 39: Chart on Value tequila- Year-over-year growth 2022-2027 (%)
Exhibit 40: Data Table on Value tequila- Year-over-year growth 2022-2027 (%)
6.6 High-end premium tequila - Market size and forecast 2022-2027
Exhibit 41: Chart on High-end premium tequila- Market size and forecast 2022-2027 (million L)
Exhibit 42: Data Table on High-end premium tequila- Market size and forecast 2022-2027 (million L)
Exhibit 43: Chart on High-end premium tequila- Year-over-year growth 2022-2027 (%)
Exhibit 44: Data Table on High-end premium tequila- Year-over-year growth 2022-2027 (%)
6.7 Market opportunity by Product
Exhibit 45: Market opportunity by Product (million L)
Exhibit 46: Data Table on Market opportunity by Product (million L)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)
7.2 Comparison by Distribution Channel
Exhibit 49: Chart on Comparison by Distribution Channel
Exhibit 50: Data Table on Comparison by Distribution Channel
7.3 On-trade - Market size and forecast 2022-2027
Exhibit 51: Chart on On-trade- Market size and forecast 2022-2027 (million L)
Exhibit 52: Data Table on On-trade- Market size and forecast 2022-2027 (million L)
Exhibit 53: Chart on On-trade- Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on On-trade- Year-over-year growth 2022-2027 (%)
7.4 Off-trade - Market size and forecast 2022-2027
Exhibit 55: Chart on Off-trade- Market size and forecast 2022-2027 (million L)
Exhibit 56: Data Table on Off-trade- Market size and forecast 2022-2027 (million L)
Exhibit 57: Chart on Off-trade- Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Off-trade- Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 59: Market opportunity by Distribution Channel (million L)
Exhibit 60: Data Table on Market opportunity by Distribution Channel (million L)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Exhibit 62: Impact of drivers and challenges in 2022 and 2027
9.4 Market trends

10 Vendor Landscape

10.1 Overview
10.2 Vendor landscape
Exhibit 63: Overview on Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
Exhibit 64: Overview on factors of disruption
10.4 Industry risks
Exhibit 65: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
Exhibit 66: Vendors covered
11.2 Market positioning of vendors
Exhibit 67: Matrix on vendor position and classification
11.3 Ambhar Global Spirits LLC
Exhibit 68: Ambhar Global Spirits LLC - Overview
Exhibit 69: Ambhar Global Spirits LLC - Product / Service
Exhibit 70: Ambhar Global Spirits LLC - Key offerings
11.4 Bacardi Ltd.
Exhibit 71: Bacardi Ltd. - Overview
Exhibit 72: Bacardi Ltd. - Product / Service
Exhibit 73: Bacardi Ltd. - Key offerings
11.5 Becle SAB de CV
Exhibit 74: Becle SAB de CV - Overview
Exhibit 75: Becle SAB de CV - Business segments
Exhibit 76: Becle SAB de CV - Key offerings
Exhibit 77: Becle SAB de CV - Segment focus
11.6 Brown Forman Corp.
Exhibit 78: Brown Forman Corp. - Overview
Exhibit 79: Brown Forman Corp. - Product / Service
Exhibit 80: Brown Forman Corp. - Key offerings
11.7 Charbay Distillery
Exhibit 81: Charbay Distillery - Overview
Exhibit 82: Charbay Distillery - Product / Service
Exhibit 83: Charbay Distillery - Key offerings
11.8 Constellation Brands Inc.
Exhibit 84: Constellation Brands Inc. - Overview
Exhibit 85: Constellation Brands Inc. - Business segments
Exhibit 86: Constellation Brands Inc. - Key offerings
Exhibit 87: Constellation Brands Inc. - Segment focus
11.9 Davide Campari Milano NV
Exhibit 88: Davide Campari Milano NV - Overview
Exhibit 89: Davide Campari Milano NV - Business segments
Exhibit 90: Davide Campari Milano NV - Key offerings
Exhibit 91: Davide Campari Milano NV - Segment focus
11.10 Diageo Plc
Exhibit 92: Diageo Plc - Overview
Exhibit 93: Diageo Plc - Business segments
Exhibit 94: Diageo Plc - Key offerings
Exhibit 95: Diageo Plc - Segment focus
11.11 Eastside Distilling Inc.
Exhibit 96: Eastside Distilling Inc. - Overview
Exhibit 97: Eastside Distilling Inc. - Product / Service
Exhibit 98: Eastside Distilling Inc. - Key news
Exhibit 99: Eastside Distilling Inc. - Key offerings
11.12 El Grado Spirits LLC
Exhibit 100: El Grado Spirits LLC - Overview
Exhibit 101: El Grado Spirits LLC - Product / Service
Exhibit 102: El Grado Spirits LLC - Key offerings
11.13 Lucas Bols Amsterdam BV
Exhibit 103: Lucas Bols Amsterdam BV - Overview
Exhibit 104: Lucas Bols Amsterdam BV - Product / Service
Exhibit 105: Lucas Bols Amsterdam BV - Key offerings
11.14 Pernod Ricard SA
Exhibit 106: Pernod Ricard SA - Overview
Exhibit 107: Pernod Ricard SA - Product / Service
Exhibit 108: Pernod Ricard SA - Key offerings
11.15 Suntory Holdings Ltd.
Exhibit 109: Suntory Holdings Ltd. - Overview
Exhibit 110: Suntory Holdings Ltd. - Business segments
Exhibit 111: Suntory Holdings Ltd. - Key offerings
Exhibit 112: Suntory Holdings Ltd. - Segment focus
11.16 Tequila 512
Exhibit 113: Tequila 512 - Overview
Exhibit 114: Tequila 512 - Product / Service
Exhibit 115: Tequila 512 - Key offerings
11.17 Tequila Fortaleza
Exhibit 116: Tequila Fortaleza - Overview
Exhibit 117: Tequila Fortaleza - Product / Service
Exhibit 118: Tequila Fortaleza - Key offerings

12 Appendix

12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Exhibit 119: Inclusions checklist
Exhibit 120: Exclusions checklist
12.3 Currency conversion rates for US$
Exhibit 121: Currency conversion rates for US$
12.4 Research methodology
Exhibit 122: Research methodology
Exhibit 123: Validation techniques employed for market sizing
Exhibit 124: Information sources
12.5 List of abbreviations
Exhibit 125: List of abbreviations