Tequila Seltzers Market Size, Share & Trends Analysis Report By Flavor (Lime, Strawberry), By Packaging (Cans, Bottles), By Distribution Channel (Off-trade, On-trade), By Region (North America, Europe), And Segment Forecasts, 2024

The global tequila seltzers market size is expected to reach USD 6.01 billion by 2030, growing at a CAGR of 8.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. With the growing demand for healthier alternatives in the beverage industry, tequila seltzers have emerged as a popular choice among health-conscious consumers. These beverages combine the refreshing taste of tequila with the low-calorie, low-sugar nature of seltzer, offering a guilt-free way to enjoy alcohol.

The combination of low calories, low sugar, and convenience has made tequila seltzers increasingly popular among health-conscious consumers. They offer a way to enjoy alcohol without the guilt of consuming excessive calories or sugar. This has contributed to their growing popularity in both the U.S. and international markets.

Moreover, innovation in product offerings and packaging solutions has played a crucial role in making tequila seltzers more accessible and convenient for consumers. Some flavored tequilas are infused with natural ingredients and flavors, appealing to health-conscious consumers who prefer beverages with perceived health benefits or lower calorie counts compared to traditional sugary mixers. The rise of cocktail culture has driven demand for flavored spirits that can be used to create innovative and exciting drinks. Flavored tequilas provide mixologists and home bartenders with versatile ingredients that can enhance a wide variety of cocktails.

The expansion of offline and online distribution channels is another crucial factor contributing to the growth of the market. The availability of tequila seltzers across various retail formats, from supermarkets and hypermarkets to specialty gourmet stores, has improved consumer accessibility. E-commerce platforms and direct-to-consumer sales models have also made it easier for smaller, niche producers to reach a global customer base, fueling competition and driving innovation within the market.

Tequila Seltzers Market Report Highlights:

Lime tequila seltzers segment held a share of 31.23% in 2023, owing to its versatility and can be enjoyed in various settings, from casual gatherings and barbecues to beach outings and parties. Their light and crisp nature makes them suitable for a wide range of occasions.
Canned tequila is expected to witness a CAGR of 9.9% during 2024 to 2030. They are ready-to-drink, eliminating the need for mixing or measuring ingredients. This makes them ideal for on-the-go consumption, social gatherings, and outdoor activities like picnics, barbecues, and beach outings.
The off-trade distribution channel held a share of 71.0% in 2023. Retailers frequently run in-store promotions, discounts, and sampling events to attract customers. These activities provide consumers with the opportunity to try new tequila seltzers and discover new favorites, driving sales and increasing popularity.
North America held a market share of 31.43% in 2023. In the North America, consumer demand for distinctive and flavorful beverages is driving the expansion of the tequila market. To meet this demand and discover novel taste experiences, major manufacturers are introducing innovative flavors.

Product Code: GVR-4-68040-369-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Flavor Outlook
2.3. Packaging Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights

Chapter 3. Tequila Seltzers Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
3.4. Industry Analysis - Porter's Five Forces
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Tequila Seltzers Market: Flavor Estimates & Trend Analysis

5.1. Flavor Movement Analysis & Market Share, 2023 & 2030
5.2. Lime
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Strawberry
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Grapefruit
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.5. Others
- 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Tequila Seltzers Market: Packaging Estimates & Trend Analysis

6.1. Packaging Movement Analysis & Market Share, 2023 & 2030
6.2. Cans
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Bottles
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Tequila Seltzers Market: Distribution Channel Estimates & Trend Analysis

7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
7.2. Off-trade
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. On-trade
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Tequila Seltzers Market: Regional Estimates & Trend Analysis

8.1. Regional Movement Analysis & Market Share, 2023 & 2030
8.2. North America
- 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
  - 8.2.2.1. Key country dynamics
  - 8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.3. Canada
  - 8.2.3.1. Key country dynamics
  - 8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.4. Mexico
  - 8.2.4.1. Key country dynamics
  - 8.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3. Europe
- 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. UK
  - 8.3.2.1. Key country dynamics
  - 8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. Germany
  - 8.3.3.1. Key country dynamics
  - 8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. France
  - 8.3.4.1. Key country dynamics
  - 8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.5. Italy
  - 8.3.5.1. Key country dynamics
  - 8.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.6. Spain
  - 8.3.6.1. Key country dynamics
  - 8.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4. Asia Pacific
- 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.2. China
  - 8.4.2.1. Key country dynamics
  - 8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.3. Japan
  - 8.4.3.1. Key country dynamics
  - 8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.4. Australia & New Zealand
  - 8.4.4.1. Key country dynamics
  - 8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.5. South Korea
  - 8.4.5.1. Key country dynamics
  - 8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.6. India
  - 8.4.6.1. Key country dynamics
  - 8.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5. Central & South America
- 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
  - 8.5.2.1. Key country dynamics
  - 8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.6. Middle East & Africa
- 8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6.2. South Africa
  - 8.6.2.1. Key country dynamics
  - 8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Competitive Analysis

9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant's Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2023 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.10. Anheuser-Busch InBev
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Strategic Initiatives
9.11. Diageo plc
- 9.11.1. Company Overview
- 9.11.2. Financial Performance
- 9.11.3. Product Benchmarking
- 9.11.4. Strategic Initiatives
9.12. Hard Seltzer Beverage Company, LLC
- 9.12.1. Company Overview
- 9.12.2. Financial Performance
- 9.12.3. Product Benchmarking
- 9.12.4. Strategic Initiatives
9.13. Cutwater Spirits
- 9.13.1. Company Overview
- 9.13.2. Financial Performance
- 9.13.3. Product Benchmarking
- 9.13.4. Strategic Initiatives
9.14. Que Onda Beverage, Inc.
- 9.14.1. Company Overview
- 9.14.2. Financial Performance
- 9.14.3. Product Benchmarking
- 9.14.4. Strategic Initiatives
9.15. Jose Cuervo
- 9.15.1. Company Overview
- 9.15.2. Financial Performance
- 9.15.3. Product Benchmarking
- 9.15.4. Strategic Initiatives
9.16. Suntory Global Spirits Inc.
- 9.16.1. Company Overview
- 9.16.2. Financial Performance
- 9.16.3. Product Benchmarking
- 9.16.4. Strategic Initiatives
9.17. Heineken N.V.
- 9.17.1. Company Overview
- 9.17.2. Financial Performance
- 9.17.3. Product Benchmarking
- 9.17.4. Strategic Initiatives
9.18. Constellation Brands, Inc.
- 9.18.1. Company Overview
- 9.18.2. Financial Performance
- 9.18.3. Product Benchmarking
- 9.18.4. Strategic Initiatives
9.19. Boozy Bubbles
- 9.19.1. Company Overview
- 9.19.2. Financial Performance
- 9.19.3. Product Benchmarking
- 9.19.4. Strategic Initiatives

Product Code: GVR-4-68040-369-3

List of Tables

1. Tequila Seltzers market - Key market driver analysis
2. Tequila Seltzers market - Key market restraint analysis
3. Tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
4. Lime tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
5. Strawberry tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
6. Grapefruit tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
7. Other flavored tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
8. Tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
9. Bottled tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
10. Canned tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
11. Tequila Seltzers market estimates and forecast, through distribution channel, 2018 - 2030 (USD Million)
12. Tequila Seltzers market estimates and forecast, through offline, 2018 - 2030 (USD Million)
13. Tequila Seltzers market estimates and forecast, through online, 2018 - 2030 (USD Million)
14. North America tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
15. North America tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
16. North America tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
17. North America tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
18. U.S. tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
19. U.S. tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
20. U.S. tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
21. U.S. tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
22. Canada tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
23. Canada tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
24. Canada tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
25. Canada tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
26. Mexico tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
27. Mexico tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
28. Mexico tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
29. Mexico tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
30. Europe tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
31. Europe tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
32. Europe tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
33. Europe tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
34. UK tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
35. UK tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
36. UK tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
37. UK tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
38. Germany tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
39. Germany tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
40. Germany tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
41. Germany tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
42. France tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
43. France tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
44. France tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
45. France tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
46. Italy tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
47. Italy tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
48. Italy tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
49. Italy tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
50. Spain tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
51. Spain tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
52. Spain tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
53. Spain tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
54. Asia Pacific tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
55. Asia Pacific tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
56. Asia Pacific tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
57. Asia Pacific tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
58. China tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
59. China tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
60. China tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
61. China tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
62. Japan tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
63. Japan tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
64. Japan tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
65. Japan tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
66. Australia & New Zealand tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
67. Australia & New Zealand tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
68. Australia & New Zealand tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
69. Australia & New Zealand tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
70. India tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
71. India tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
72. India tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
73. India tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
74. Central & South America tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
75. Central & South America tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
76. Central & South America tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
77. Central & South America tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
78. Brazil tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
79. Brazil tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
80. Brazil tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
81. Brazil tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
82. Middle East & Africa tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
83. Middle East & Africa tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
84. Middle East & Africa tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
85. Middle East & Africa tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
86. South Africa tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
87. South Africa tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
88. South Africa tequila seltzers market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
89. South Africa tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)

List of Figures

1. Tequila seltzers market snapshot
2. Tequila seltzers market segmentation & scope
3. Tequila seltzers market penetration & growth prospect mapping
4. Tequila seltzers market value chain analysis
5. Tequila seltzers market dynamics
6. Tequila seltzers market Porter's Five Forces analysis
7. Tequila seltzers market estimates and forecast, by flavor, 2018 - 2030 (USD Million)
8. Tequila seltzers market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
9. Tequila seltzers market estimates and forecast, by region, 2018 - 2030 (USD Million)
10. North America tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
11. U.S. tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
12. Canada tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
13. Mexico tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
14. Europe tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
15. Germany tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
16. UK tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
17. Spain tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
18. Italy tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
19. France tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
20. Asia Pacific tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
21. China tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
22. India tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
23. Japan tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
24. South Korea tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
25. Australia & New Zealand tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
26. Central & South America tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
27. Brazil tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
28. Middle East & Africa tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)
29. South Africa tequila seltzers market estimates and forecast, 2018 - 2030 (USD Million)

Tequila Seltzers Market Size, Share & Trends Analysis Report By Flavor (Lime, Strawberry), By Packaging (Cans, Bottles), By Distribution Channel (Off-trade, On-trade), By Region (North America, Europe), And Segment Forecasts, 2024 - 2030

Description

Table of Contents

List of Tables

Tequila Seltzers Market Growth & Trends:

Tequila Seltzers Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Tequila Seltzers Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Tequila Seltzers Market: Flavor Estimates & Trend Analysis

Chapter 6. Tequila Seltzers Market: Packaging Estimates & Trend Analysis

Chapter 7. Tequila Seltzers Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. Tequila Seltzers Market: Regional Estimates & Trend Analysis

Chapter 9. Competitive Analysis

List of Tables

List of Figures