Global Mobile Advertising Market 2023-2027

Description

List of Tables

Technavio has been monitoring the mobile advertising market and is forecast to grow by $290.16 bn during 2022-2027, accelerating at a CAGR of 12.54% during the forecast period. Our report on the mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.

Technavio's mobile advertising market is segmented as below:

By Type

Search
Display
Video
Others

By End-user

Large enterprise
SMEs

By Geography

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, the incorporation of AR in advertising and increasing utilization of VR videos will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the mobile advertising market covers the following areas:

Mobile advertising market sizing
Mobile advertising market forecast
Mobile advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., ironSource Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Otello Corp. ASA, Unity Software Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR46619

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global mobile advertising market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global mobile advertising market 2017 - 2021 ($ billion)
4.2 Type Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
4.3 End-user Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

6.1 Market segments
Exhibit 30: Chart on Type - Market share 2022-2027 (%)
Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
6.2 Comparison by Type
Exhibit 32: Chart on Comparison by Type
Exhibit 33: Data Table on Comparison by Type
6.3 Search - Market size and forecast 2022-2027
Exhibit 34: Chart on Search - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Search - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Search - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Search - Year-over-year growth 2022-2027 (%)
6.4 Display - Market size and forecast 2022-2027
Exhibit 38: Chart on Display - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Display - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Display - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Display - Year-over-year growth 2022-2027 (%)
6.5 Video - Market size and forecast 2022-2027
Exhibit 42: Chart on Video - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Video - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Video - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Video - Year-over-year growth 2022-2027 (%)
6.6 Others - Market size and forecast 2022-2027
Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.7 Market opportunity by Type
Exhibit 50: Market opportunity by Type ($ billion)

7 Market Segmentation by End-user

7.1 Market segments
Exhibit 51: Chart on End-user - Market share 2022-2027 (%)
Exhibit 52: Data Table on End-user - Market share 2022-2027 (%)
7.2 Comparison by End-user
Exhibit 53: Chart on Comparison by End-user
Exhibit 54: Data Table on Comparison by End-user
7.3 Large enterprise - Market size and forecast 2022-2027
Exhibit 55: Chart on Large enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibit 56: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
7.4 SMEs - Market size and forecast 2022-2027
Exhibit 59: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Chart on SMEs - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by End-user
Exhibit 63: Market opportunity by End-user ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 65: Chart on Market share by geography 2022-2027 (%)
Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 67: Chart on Geographic comparison
Exhibit 68: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 APAC - Market size and forecast 2022-2027
Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 India - Market size and forecast 2022-2027
Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 109: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 110: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 112: Overview on factors of disruption
11.4 Industry risks
Exhibit 113: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 114: Vendors covered
12.2 Market positioning of vendors
Exhibit 115: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 116: Alphabet Inc. - Overview
Exhibit 117: Alphabet Inc. - Business segments
Exhibit 118: Alphabet Inc. - Key news
Exhibit 119: Alphabet Inc. - Key offerings
Exhibit 120: Alphabet Inc. - Segment focus
12.4 AppLovin Corp.
Exhibit 121: AppLovin Corp. - Overview
Exhibit 122: AppLovin Corp. - Product / Service
Exhibit 123: AppLovin Corp. - Key offerings
12.5 Criteo SA
Exhibit 124: Criteo SA - Overview
Exhibit 125: Criteo SA - Business segments
Exhibit 126: Criteo SA - Key offerings
Exhibit 127: Criteo SA - Segment focus
12.6 DIGI117 Ltd.
Exhibit 128: DIGI117 Ltd. - Overview
Exhibit 129: DIGI117 Ltd. - Product / Service
Exhibit 130: DIGI117 Ltd. - Key offerings
12.7 Digital Turbine Inc.
Exhibit 131: Digital Turbine Inc. - Overview
Exhibit 132: Digital Turbine Inc. - Business segments
Exhibit 133: Digital Turbine Inc. - Key offerings
Exhibit 134: Digital Turbine Inc. - Segment focus
12.8 DotC United Group
Exhibit 135: DotC United Group - Overview
Exhibit 136: DotC United Group - Product / Service
Exhibit 137: DotC United Group - Key offerings
12.9 GUMGUM Inc.
Exhibit 138: GUMGUM Inc. - Overview
Exhibit 139: GUMGUM Inc. - Product / Service
Exhibit 140: GUMGUM Inc. - Key offerings
12.10 InMobi Pte. Ltd.
Exhibit 141: InMobi Pte. Ltd. - Overview
Exhibit 142: InMobi Pte. Ltd. - Product / Service
Exhibit 143: InMobi Pte. Ltd. - Key offerings
12.11 Leadbolt Pty Ltd.
Exhibit 144: Leadbolt Pty Ltd. - Overview
Exhibit 145: Leadbolt Pty Ltd. - Product / Service
Exhibit 146: Leadbolt Pty Ltd. - Key offerings
12.12 Matomy Media Group Ltd.
Exhibit 147: Matomy Media Group Ltd. - Overview
Exhibit 148: Matomy Media Group Ltd. - Product / Service
Exhibit 149: Matomy Media Group Ltd. - Key offerings
12.13 Media and Games Invest SE
Exhibit 150: Media and Games Invest SE - Overview
Exhibit 151: Media and Games Invest SE - Product / Service
Exhibit 152: Media and Games Invest SE - Key offerings
12.14 Meta Platforms Inc.
Exhibit 153: Meta Platforms Inc. - Overview
Exhibit 154: Meta Platforms Inc. - Product / Service
Exhibit 155: Meta Platforms Inc. - Key offerings
12.15 MOLOCO Inc.
Exhibit 156: MOLOCO Inc. - Overview
Exhibit 157: MOLOCO Inc. - Product / Service
Exhibit 158: MOLOCO Inc. - Key offerings
12.16 Verizon Communications Inc.
Exhibit 159: Verizon Communications Inc. - Overview
Exhibit 160: Verizon Communications Inc. - Business segments
Exhibit 161: Verizon Communications Inc. - Key offerings
Exhibit 162: Verizon Communications Inc. - Segment focus
12.17 Zynga Inc.
Exhibit 163: Zynga Inc. - Overview
Exhibit 164: Zynga Inc. - Product / Service
Exhibit 165: Zynga Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 166: Inclusions checklist
Exhibit 167: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 168: Currency conversion rates for US$
13.4 Research methodology
Exhibit 169: Research methodology
Exhibit 170: Validation techniques employed for market sizing
Exhibit 171: Information sources
13.5 List of abbreviations
Exhibit 172: List of abbreviations