Global Location Targeted Mobile Advertising Market Size study & Forecast, by Technology, by End-user Industry and Regional Analysis, 2023-2030

Description

List of Tables

Global Location Targeted Mobile Advertising Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than 16.87% over the forecast period 2023-2030. The Location Targeted Mobile Advertising Market refers to the segment of the advertising industry that focuses on delivering targeted ads to mobile users based on their geographic location. It involves the use of location data from mobile devices, such as smartphones and tablets, to identify and target specific audiences in a particular location or proximity to a specific point of interest. The market growth is driven by key factors such as rapidly increasing digitalization across industry verticals and growing penetration of Internet & GPS-enabled mobile devices.

According to Statista, the hospitality sector includes a wide range of service-related industries, including hotels, tourism, food, and beverage services, and even theme parks. The size of the global hospitality market was 3486.77 billion dollars in 2020, and it was anticipated that it would increase to 4132.5 billion dollars in 2021. On the other hand, it is anticipated that worldwide income from travel apps would increase by 17% from 2022 to 2023, totaling around USD 400 million. Also, according to the 2020 Digital Trends in Asia Pacific report, more than 57% of the organizations polled in the area expect to boost their spending on digital advertising in 2020. Moreover, Advancements in mobile communication and geo-positioning technologies and the increasing use of social media create market opportunities during the projected period. However, rising Awareness Regarding Safety and Security among Consumers of Location Tracking stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Location Targeted Mobile Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is leading the global market share owing to increasing smartphone usage and the growth of IoT technology within the region. However, Asia Pacific is expected to be the fastest growing region due to increasing spend on goods and services via an e-commerce platform, and low-cost model of advertising are some of the prime factors driving the market growth

Major market players included in this report are:

InMarket
Google LLC
Facebook Inc.
IBM Technology Corporation
Microsoft Corporation
Gimbal Inc.
ThumbVista LLC
Bluedot Innovation
Apple Inc.
GroundTruth

Recent Developments in the Market:

In May 2021, GroundTruth announced a cooperation and integration with Yext.Yext is an online brand management company. consumers will probably be able to manage their listings on the Yext platform due to the connection, which also makes use of GroundTruth's proprietary Blueprint mapping technology to target specific consumers with tailored offers and advertisements.

Global Location Targeted Mobile Advertising Market Report Scope:

Historical Data: 2020 - 2021
Base Year for Estimation: 2022
Forecast period: 2023-2030
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Technology, End User Industry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Technology:

Geo-fencing
Beacons
Hyper-contextual Targeting
Geo-targeting
Geo-conquesting

By End User Industry:

Retail
Banking, Financial Services, and Insurance
Travel, Tourism, and Hospitality
Healthcare
Other End-user Industries

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Location Targeted Mobile Advertising Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Location Targeted Mobile Advertising Market, by Technology, 2020-2030 (USD Billion)
- 1.2.3. Location Targeted Mobile Advertising Market, by End User Industry, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Location Targeted Mobile Advertising Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Location Targeted Mobile Advertising Market Dynamics

3.1. Location Targeted Mobile Advertising Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
  - 3.1.1.1. Rapidly increasing digitalization across industry verticals
  - 3.1.1.2. Growing penetration of internet & GPS-enabled mobile devices
- 3.1.2. Market Challenges
  - 3.1.2.1. Rising Awareness Regarding Safety and Security among Consumers of Location Tracking
- 3.1.3. Market Opportunities
  - 3.1.3.1. Advancement in mobile communication and geo-positioning technologies
  - 3.1.3.2. Increasing use of social media

Chapter 4. Global Location Targeted Mobile Advertising Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Impact Analysis
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Location Targeted Mobile Advertising Market, by Technology

5.1. Market Snapshot
5.2. Global Location Targeted Mobile Advertising Market by Technology, Performance - Potential Analysis
5.3. Global Location Targeted Mobile Advertising Market Estimates & Forecasts by Technology 2020-2030 (USD Billion)
5.4. Location Targeted Mobile Advertising Market, Sub Segment Analysis
- 5.4.1. Geo-fencing
- 5.4.2. Beacons
- 5.4.3. Hyper-contextual Targeting
- 5.4.4. Geo-targeting
- 5.4.5. Geo-conquesting

Chapter 6. Global Location Targeted Mobile Advertising Market, by End User Industry

6.1. Market Snapshot
6.2. Global Location Targeted Mobile Advertising Market by End User Industry, Performance - Potential Analysis
6.3. Global Location Targeted Mobile Advertising Market Estimates & Forecasts by End User Industry 2020-2030 (USD Billion)
6.4. Location Targeted Mobile Advertising Market, Sub Segment Analysis
- 6.4.1. Retail
- 6.4.2. Banking, Financial Services, and Insurance
- 6.4.3. Travel, Tourism, and Hospitality
- 6.4.4. Healthcare
- 6.4.5. Other End-user Industries

Chapter 7. Global Location Targeted Mobile Advertising Market, Regional Analysis

7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Location Targeted Mobile Advertising Market, Regional Market Snapshot
7.4. North America Location Targeted Mobile Advertising Market
- 7.4.1. U.S. Location Targeted Mobile Advertising Market
  - 7.4.1.1. Technology breakdown estimates & forecasts, 2020-2030
  - 7.4.1.2. End User Industry breakdown estimates & forecasts, 2020-2030
- 7.4.2. Canada Location Targeted Mobile Advertising Market
7.5. Europe Location Targeted Mobile Advertising Market Snapshot
- 7.5.1. U.K. Location Targeted Mobile Advertising Market
- 7.5.2. Germany Location Targeted Mobile Advertising Market
- 7.5.3. France Location Targeted Mobile Advertising Market
- 7.5.4. Spain Location Targeted Mobile Advertising Market
- 7.5.5. Italy Location Targeted Mobile Advertising Market
- 7.5.6. Rest of Europe Location Targeted Mobile Advertising Market
7.6. Asia-Pacific Location Targeted Mobile Advertising Market Snapshot
- 7.6.1. China Location Targeted Mobile Advertising Market
- 7.6.2. India Location Targeted Mobile Advertising Market
- 7.6.3. Japan Location Targeted Mobile Advertising Market
- 7.6.4. Australia Location Targeted Mobile Advertising Market
- 7.6.5. South Korea Location Targeted Mobile Advertising Market
- 7.6.6. Rest of Asia Pacific Location Targeted Mobile Advertising Market
7.7. Latin America Location Targeted Mobile Advertising Market Snapshot
- 7.7.1. Brazil Location Targeted Mobile Advertising Market
- 7.7.2. Mexico Location Targeted Mobile Advertising Market
7.8. Middle East & Africa Location Targeted Mobile Advertising Market
- 7.8.1. Saudi Arabia Location Targeted Mobile Advertising Market
- 7.8.2. South Africa Location Targeted Mobile Advertising Market
- 7.8.3. Rest of Middle East & Africa Location Targeted Mobile Advertising Market

Chapter 8. Competitive Intelligence

8.1. Key Company SWOT Analysis
- 8.1.1. Company 1
- 8.1.2. Company 2
- 8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
- 8.3.1. InMarket
  - 8.3.1.1. Key Information
  - 8.3.1.2. Overview
  - 8.3.1.3. Financial (Subject to Data Availability)
  - 8.3.1.4. Product Summary
  - 8.3.1.5. Recent Developments
- 8.3.2. Google LLC
- 8.3.3. Facebook Inc.
- 8.3.4. IBM Technology Corporation
- 8.3.5. Microsoft Corporation
- 8.3.6. Gimbal Inc.
- 8.3.7. ThumbVista LLC
- 8.3.8. Bluedot Innovation
- 8.3.9. Apple Inc.
- 8.3.10. GroundTruth

Chapter 9. Research Process

9.1. Research Process
- 9.1.1. Data Mining
- 9.1.2. Analysis
- 9.1.3. Market Estimation
- 9.1.4. Validation
- 9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Location Targeted Mobile Advertising Market, report scope
TABLE 2. Global Location Targeted Mobile Advertising Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3. Global Location Targeted Mobile Advertising Market estimates & forecasts by Technology 2020-2030 (USD Billion)
TABLE 4. Global Location Targeted Mobile Advertising Market estimates & forecasts by End User Industry 2020-2030 (USD Billion)
TABLE 5. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 6. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 7. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13. Global Location Targeted Mobile Advertising Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14. Global Location Targeted Mobile Advertising Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15. U.S. Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16. U.S. Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 17. U.S. Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 18. Canada Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 19. Canada Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 20. Canada Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21. UK Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 22. UK Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 23. UK Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24. Germany Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 25. Germany Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 26. Germany Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27. France Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 28. France Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 29. France Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30. Italy Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 31. Italy Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 32. Italy Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33. Spain Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 34. Spain Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 35. Spain Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36. RoE Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 37. RoE Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 38. RoE Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39. China Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 40. China Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 41. China Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42. India Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 43. India Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 44. India Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45. Japan Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 46. Japan Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 47. Japan Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48. South Korea Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 49. South Korea Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 50. South Korea Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51. Australia Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 52. Australia Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 53. Australia Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54. RoAPAC Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 55. RoAPAC Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 56. RoAPAC Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57. Brazil Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 58. Brazil Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 59. Brazil Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60. Mexico Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 61. Mexico Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 62. Mexico Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63. RoLA Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 64. RoLA Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 65. RoLA Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66. Saudi Arabia Location Targeted Mobile Advertising Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 67. South Africa Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 68. RoMEA Location Targeted Mobile Advertising Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69. List of secondary sources, used in the study of global Location Targeted Mobile Advertising Market
TABLE 70. List of primary sources, used in the study of global Location Targeted Mobile Advertising Market
TABLE 71. Years considered for the study
TABLE 72. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1. Global Location Targeted Mobile Advertising Market, research methodology
FIG 2. Global Location Targeted Mobile Advertising Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Location Targeted Mobile Advertising Market, key trends 2022
FIG 5. Global Location Targeted Mobile Advertising Market, growth prospects 2023-2030
FIG 6. Global Location Targeted Mobile Advertising Market, porters 5 force model
FIG 7. Global Location Targeted Mobile Advertising Market, pest analysis
FIG 8. Global Location Targeted Mobile Advertising Market, value chain analysis
FIG 9. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
FIG 10. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
FIG 11. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
FIG 12. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
FIG 13. Global Location Targeted Mobile Advertising Market by segment, 2020 & 2030 (USD Billion)
FIG 14. Global Location Targeted Mobile Advertising Market, regional snapshot 2020 & 2030
FIG 15. North America Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
FIG 16. Europe Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
FIG 17. Asia pacific Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
FIG 18. Latin America Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)
FIG 19. Middle East & Africa Location Targeted Mobile Advertising Market 2020 & 2030 (USD Billion)