IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

Description

This IDC study provides IDC's top 10 predictions for the chief marketing officer for 2025 and beyond."Marketing's future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world where AI becomes the new operational fabric of marketing and sales, redefining the role of marketing, the people who work within marketing, and the way brands deliver a compelling, engaging customer experience," says Laurie Buczek, Group Vice President, Executives Insights and Leadership Services at IDC. "The IDC predictions will allow chief marketing officers to leapfrog the technology adoption curve, embracing AI to fuel marketing innovation and business growth."

Product Code: US48537222

IDC FutureScape Figure

Executive Summary

IDC FutureScape Predictions

Summary of External Drivers
Predictions: Impact on Technology Buyers
- Prediction 1: By 2027, IDC Predicts Companies Will Spend More than $150 Billion on AI-Related Infrastructure, Platforms, Software, and Services to Support Their Ability to Compete on Highly Personalized CXs
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 2: By 2029, All Companies Will Spend Up to Five Times More on LLM Optimization than Search Optimization to Influence GenAI Systems and Raise the Priority and Ranking of Their Brands
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 3: By 2026, if Marketers Fail to Implement Digital Trust Practices for AI/GenAI Transparency and Ethical Data Handling, They Will Risk Losing Over 79% of Customer Loyalty and Damaging Their Brand Reputation
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 4: By 2028, 55% of Midtier B2C Brands Will Use Autonomous Agents to Establish Aspirational Luxury Marketing Experiences with Curated Offerings and White-Glove Service
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 5: By 2028, 62% of Traditional B2B Lead and Demand Generation Efforts Will Transition to Automated Sensing, Personalized Engagement, Content Creation, and Fast-Pathing Customers to Transactional Commerce
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 6: By 2026, 65% of Individuals Will Search for Information and Engage in Dialogue with Brands via GenAI, Forcing Marketers to Build and Optimize for Humanized Digital AI as the Primary Customer Interface
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 7: By 2028, Traditional Agencies Will Reduce Staff by 55%, Migrating Execution to Limited, AI-Enabled Contractors and Focusing the Remaining Resources on Advanced Data Governance, AI Services, and Strategy
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 8: By 2029, 30% of Enterprise Conferencing and Virtual Events Will Use Lifelike Experiences with Holographic Copresence
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 9: By 2028, Three of Five Marketing Roles or Functions Will Be Held by AI Workers, Shifting Humans and Their Expertise Toward Strategy, Creativity, and Ethics and Managing a Blended Human and AI Workforce
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance
- Prediction 10: By 2027, 50% of G2000 Companies Will Miss Out on Customer and Partner Engagements and First-Party Data from Blended Communities - Hiding in Plain Sight
  - Associated Drivers
  - IT Impact
  - Business Impact
  - Guidance

Advice for Technology Buyers

External Drivers: Detail

AI-Driven Business Models - Moving from AI Experimentation to Monetization
The Drive to Automate - Toward a Data-Driven Future
AI-Driven Workplace Transformation - Building Tomorrow's Workforce Today
Expanding Digital Security Frontiers - Fortification Against Multiplying Threats
Responsible and Human-Centric Technology - Ethics in the Enterprise
Customer Experience Squared - Consumer and Citizen Expectations for Digital Services

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