PUBLISHER: Grand View Research | PRODUCT CODE: 1611580
PUBLISHER: Grand View Research | PRODUCT CODE: 1611580
The U.S. olive oil market size is expected to reach USD 4.78 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.4% from 2025 to 2030. Health and wellness, particularly the focus on immunity and healthy aging, are the major factors driving the market for olive oil in the U.S. Olive oil, especially extra virgin olive oil (EVOO), is rich in antioxidants and monounsaturated fats that support heart health and the immune system, making it appealing to health-conscious consumers. Furthermore, the increasing popularity of Mediterranean cuisines among U.S. consumers, which heavily use olive oil in dishes, further drives consumption as these diets are recognized for their health benefits by the consumers, thus driving the demand and growth of the market during the forecast period.
The fast-casual dining sector has been one of the fastest-growing segments of the U.S. food service industry, and its emphasis on healthier, fresher, and customizable meals has driven a rise in the use of premium ingredients like olive oil. Fast-casual chains, such as Sweetgreen, Cava, and Mediterranean-focused eateries like Zoe's Kitchen, have embraced olive oil as a key ingredient in their dishes, from salads to bowls and grilled items.
These restaurants cater to a growing demographic of health-conscious consumers who seek convenient yet nutritious meals. As a result, olive oil is increasingly used not only as a cooking oil but also as a finishing oil to enhance the flavor and nutritional value of dishes. Many fast-casual chains prominently feature olive oil in their marketing materials, positioning it as a premium and health-promoting ingredient that differentiates their offerings from traditional fast-food options.
Specialty stores, which often focus on gourmet foods and high-end culinary products, are seeing a surge in demand for premium and artisanal olive oils. Consumers who shop at these stores tend to be food enthusiasts who are willing to pay a premium for high-quality ingredients. Olive oil, particularly extra virgin olive oil (EVOO), has become a sought-after product due to its health benefits, versatile uses, and flavor-enhancing properties in cooking.
One of the key factors driving the growth of olive oil sales in specialty stores is the increasing consumer interest in artisanal and locally-sourced products. Specialty stores often carry unique varieties of olive oil that are not typically found in larger supermarket chains. These oils are often sourced from specific regions known for their olive oil production, such as Italy, Spain, Greece, and California, and are marketed as premium products with distinct flavor profiles.