Europe Funeral Insurance Market Size, Share & Trends Analysis Report By Age Group (Over 50, Over 60, Over 70, Over 80), By Distribution Channel (Direct-to-Consumer, Funeral Homes), By Country, And Segment Forecasts, 2025 - 2030

PUBLISHED: October 31, 2024

PAGES: 100 Pages

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The Europe funeral insurance market size is anticipated to reach USD 225.22 billion by 2030 and is expected to grow at a CAGR of 6.95% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth is attributed to the rising awareness about the costs associated with funerals has led consumers to consider preplanning their arrangements, driving demand for these insurance products.

The rising adoption of funeral insurance in Europe is driven by rising government initiatives to encourage financial preparedness for end-of-life expenses. Governments in countries like the UK, France, and Spain are promoting greater awareness of funeral costs and encouraging citizens to consider insurance options. For instance, according to data published by Kenna and Turner as of October 2024, the UK government administers the Funeral Expenses Payment scheme, designed to assist individuals with certain benefits and the financial responsibilities of organizing a funeral, particularly those with low income. This evaluation is conducted on an individual basis.

Furthermore, the increasing preference for people for personalized services is expected to create an opportunity for insurance providers. This shift opens significant opportunities for funeral insurance providers to tailor their products and offer specialized insurance policies that align with these personalized needs. Customers seek coverage for non-traditional elements like eco-friendly or "green" burials, themed ceremonies, or creative alternatives such as memorial celebrations in unique venues. Policies include provisions for burial in natural cemeteries, biodegradable caskets, or even cremation with specialized urns. As awareness of sustainability grows, particularly in Western Europe, green burials are becoming more popular, making this a key area for insurers to target.

Furthermore, the COVID-19 pandemic had a notable impact on the market, driving changes in consumer behavior, policy demand, and how insurers operate. The pandemic raised awareness about the importance of financial planning, particularly for unexpected events like sudden death. As a result, there was an increased interest in funeral insurance policies as people sought to mitigate the financial burden on their families.

Europe Funeral Insurance Market Report Highlights:

Based on age group, the over 60 age group segment dominated the Europian market with a revenue share of 37.7% in 2024, driven by the increasing awareness of mortality and the financial implications of end-of-life arrangements among this age group.
Based on distribution channel, the direct-to-customer segment accounted for the largest revenue share of in 2024 and is expected to witness the fastest growth over the forecast period. This approach allows for transparency and often more competitive pricing, as consumers can engage directly with providers to understand their options without the added costs associated with intermediary commissions
Based on region, France dominated the market with the largest share in 2024. Funeral insurance has become increasingly popular in the country as the cost of funerals rises and families seek ways to reduce the financial burden during times of grief.
Spain is expected to witness the fastest growth from 2025 to 2030 due to awareness that these costs have driven the demand for funeral insurance policies in Spain.

Product Code: GVR-4-68040-484-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
- 1.1.1. Segment Definitions
1.2. Estimates and Forecast Timeline
1.3. Research Methodology
1.4. Information Procurement
- 1.4.1. Purchased Database
- 1.4.2. GVR's Internal Database
- 1.4.3. Secondary Sources
- 1.4.4. Primary Research
- 1.4.5. Details of Primary Research
- 1.4.6. Research Assumption
1.5. Information or Data Analysis
- 1.5.1. Data Analysis Models
1.6. Market Formulation & Data Visualization
1.7. Model Details
- 1.7.1. Commodity Flow Analysis
- 1.7.2. Consensus-Based Analysis (Multivariable Approach)
  - 1.7.2.1. Country-Based Segment Share Calculation
  - 1.7.2.2. Europe Funeral Insurance Market: CAGR Calculation
1.8. Objectives
- 1.8.1. Objective - 1
- 1.8.2. Objective - 2
- 1.8.3. Objective - 3
1.9. List of Secondary Sources
1.10. List of Secondary Sources

Chapter 2. Executive Summary

2.1. Europe Funeral Insurance Market
- 2.1.1. Market Snapshot
- 2.1.2. Segment Snapshot
  - 2.1.2.1. Age group segment outlook
  - 2.1.2.2. Distribution Channel segment outlook
- 2.1.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related/Ancillary Market Outlook
3.2. Market Trends and Outlook
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
  - 3.3.1.1. Rising government initiative supporting funeral insurance adoption
  - 3.3.1.2. Rising cost of funeral expenditure
  - 3.3.1.3. Increasing strategic initiatives undertaken by key players in the market
- 3.3.2. Market Restraint Analysis
  - 3.3.2.1. High cost of funeral insurance
- 3.3.3. Market Opportunities
  - 3.3.3.1. Shift Toward Personalized Funeral Services
- 3.3.4. Market Challenges Analysis
  - 3.3.4.1. Issues Related to Data Privacy
3.4. Regulatory Framework
3.5. Impact of COVID-19
3.6. Business Environment Analysis Tools
- 3.6.1. Industry Analysis - Porter's Five Forces Analysis
  - 3.6.1.1. Supplier power
  - 3.6.1.2. Buyer power
  - 3.6.1.3. Substitution threat
  - 3.6.1.4. Threat of new entrant
  - 3.6.1.5. Competitive rivalry
- 3.6.2. PESTEL Analysis

Chapter 4. Europe Funeral Insurance Market: Age Group Estimates & Trend Analysis

4.1. Europe Funeral Insurance Market: Age Group Movement Analysis
4.2. Europe Funeral Insurance Market: Age Group Segment Dashboard
4.3. Age Group Movement & Market Share Analysis, 2024 & 2030
4.4. Europe Funeral Insurance Market Estimates & Forecast by Age Group
4.5. Over 50
- 4.5.1. Over 50 market, 2018 - 2030 (USD Million)
4.6. Over 60
- 4.6.1. Over 60 market, 2018 - 2030 (USD Million)
4.7. Over 70
- 4.7.1. Over 70 market, 2018 - 2030 (USD Million)
4.8. Over 80
- 4.8.1. Over 80 market, 2018 - 2030 (USD Million)

Chapter 5. Europe Funeral Insurance Market: Distribution Channel Estimates & Trend Analysis

5.1. Europe Funeral Insurance Market: Distribution Channel Movement Analysis
5.2. Europe Funeral Insurance Market: Distribution Channel Segment Dashboard
5.3. Distribution Channel Movement & Market Share Analysis, 2024 & 2030
5.4. Europe Funeral Insurance Market Estimates & Forecast by Age Group
5.5. Direct-to-Consumer
- 5.5.1. Direct-to-consumer market, 2018 - 2030 (USD Million)
5.6. Broker- Assisted
- 5.6.1. Broker-assisted market, 2018 - 2030 (USD Million)
5.7. Tied-agent Assisted
- 5.7.1. Tied-agent assisted market, 2018 - 2030 (USD Million)
5.8. Funeral Homes
- 5.8.1. Funeral homes market, 2018 - 2030 (USD Million)
5.9. Others
- 5.9.1. Others market, 2018 - 2030 (USD Million)

Chapter 6. Europe Funeral Insurance Market: Distribution Channel Estimates & Trend Analysis

6.1. Europe Funeral Insurance Market: Distribution Channel Movement Analysis
6.2. Europe Funeral Insurance Market: Distribution Channel Segment Dashboard
6.3. Distribution Channel Movement & Market Share Analysis, 2024 & 2030
6.4. Europe Funeral Insurance Market Estimates & Forecast by Distribution Channel
6.5. Direct-to-Consumer
- 6.5.1. Direct-to-consumer market, 2018 - 2030 (USD Million)
- 6.5.2. Online market, 2018 - 2030 (USD Million)
  - 6.5.2.1. Online market, 2018 - 2030 (USD Million)
- 6.5.3. Others (Includes in-person interactions, direct mail, etc.)
  - 6.5.3.1. Others (Includes in-person interactions, direct mail, etc.) market, 2018 - 2030 (USD Million)
6.6. Broker-Assisted
- 6.6.1. Broker-Assisted market, 2018 - 2030 (USD Million)
6.7. Tied-agent Assisted
- 6.7.1. Tied-agent assisted market, 2018 - 2030 (USD Million)
6.8. Funeral Homes
- 6.8.1. Funeral homes market, 2018 - 2030 (USD Million)
6.9. Others
- 6.9.1. Others market, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

7.1. Company Categorization
7.2. Company Market Position Analysis
7.3. Company Profiles/Listing
- 7.3.1. Allianz
  - 7.3.1.1. Overview
  - 7.3.1.2. Financial performance
  - 7.3.1.3. Coverage benchmarking
  - 7.3.1.4. Strategic initiatives
- 7.3.2. AXA
  - 7.3.2.1. Overview
  - 7.3.2.2. Financial performance
  - 7.3.2.3. Coverage benchmarking
  - 7.3.2.4. Strategic initiatives
- 7.3.3. Avalon Group Companies
  - 7.3.3.1. Overview
  - 7.3.3.2. Financial performance
  - 7.3.3.3. Coverage benchmarking
  - 7.3.3.4. Strategic initiatives
- 7.3.4. Diaspora Insurance
  - 7.3.4.1. Overview
  - 7.3.4.2. Financial performance
  - 7.3.4.3. Coverage benchmarking
  - 7.3.4.4. Strategic initiatives
- 7.3.5. Banco Santander S.A.
  - 7.3.5.1. Overview
  - 7.3.5.2. Financial performance
  - 7.3.5.3. Coverage benchmarking
  - 7.3.5.4. Strategic initiatives
- 7.3.6. Monuta
  - 7.3.6.1. Overview
  - 7.3.6.2. Financial performance
  - 7.3.6.3. Coverage benchmarking
  - 7.3.6.4. Strategic initiatives
- 7.3.7. Co-op Funeralcare
  - 7.3.7.1. Overview
  - 7.3.7.2. Financial performance
  - 7.3.7.3. Coverage benchmarking
  - 7.3.7.4. Strategic initiatives
- 7.3.8. Swiss Life AG
  - 7.3.8.1. Overview
  - 7.3.8.2. Financial performance
  - 7.3.8.3. Coverage benchmarking
  - 7.3.8.4. Strategic initiatives
- 7.3.9. Mutualidad
  - 7.3.9.1. Overview
  - 7.3.9.2. Financial performance
  - 7.3.9.3. Coverage benchmarking
  - 7.3.9.4. Strategic initiatives
- 7.3.10. Menzis
  - 7.3.10.1. Overview
  - 7.3.10.2. Financial performance
  - 7.3.10.3. Coverage benchmarking
  - 7.3.10.4. Strategic initiatives
- 7.3.11. Seguros y pensiones para todos (MAPFRE)
  - 7.3.11.1. Overview
  - 7.3.11.2. Financial performance
  - 7.3.11.3. Coverage benchmarking
  - 7.3.11.4. Strategic initiatives
- 7.3.12. Legal & General Group plc
  - 7.3.12.1. Overview
  - 7.3.12.2. Financial performance
  - 7.3.12.3. Coverage benchmarking
  - 7.3.12.4. Strategic initiatives
- 7.3.13. DELA
  - 7.3.13.1. Overview
  - 7.3.13.2. Financial performance
  - 7.3.13.3. Coverage benchmarking
  - 7.3.13.4. Strategic initiatives
- 7.3.14. Banco Bilbao Vizcaya Argentaria S.A.
  - 7.3.14.1. Overview
  - 7.3.14.2. Financial performance
  - 7.3.14.3. Coverage benchmarking
  - 7.3.14.4. Strategic initiatives
- 7.3.15. Golden Leaves
  - 7.3.15.1. Overview
  - 7.3.15.2. Financial performance
  - 7.3.15.3. Coverage benchmarking
  - 7.3.15.4. Strategic initiatives
- 7.3.16. BNP Paribas Cardif
  - 7.3.16.1. Overview
  - 7.3.16.2. Financial performance
  - 7.3.16.3. Coverage benchmarking
  - 7.3.16.4. Strategic initiatives
- 7.3.17. CNP
  - 7.3.17.1. Overview
  - 7.3.17.2. Financial performance
  - 7.3.17.3. Coverage benchmarking
  - 7.3.17.4. Strategic initiatives
- 7.3.18. Credit Agricole
  - 7.3.18.1. Overview
  - 7.3.18.2. Financial performance
  - 7.3.18.3. Coverage benchmarking
  - 7.3.18.4. Strategic initiatives
- 7.3.19. Golden Charter
  - 7.3.19.1. Overview
  - 7.3.19.2. Financial performance
  - 7.3.19.3. Coverage benchmarking
  - 7.3.19.4. Strategic initiatives
- 7.3.20. a.s.r.
  - 7.3.20.1. Overview
  - 7.3.20.2. Financial performance
  - 7.3.20.3. Coverage benchmarking
  - 7.3.20.4. Strategic initiatives

Product Code: GVR-4-68040-484-7

List of Tables

Table 1. List of secondary sources
Table 2. List of abbreviations
Table 3. Europe funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 4. Europe funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 5. UK funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 6. UK funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 7. Germany funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 8. Germany funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 9. France funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 10. France funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 11. Italy funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 12. Italy funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 13. Spain funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 14. Spain funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 15. Denmark funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 16. Denmark funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 17. Norway funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 18. Norway funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 19. Sweden funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 20. Sweden funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 21. Switzerland funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 22. Switzerland funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 23. Netherlands funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 24. Netherlands funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 25. Hungary funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 26. Hungary funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 27. Czech Republic funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 28. Czech Republic funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 29. Belgium funeral insurance market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
Table 30. Belgium funeral insurance market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Market segmentation
Fig. 2 Market research process
Fig. 3 Data triangulation techniques
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modelling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Commodity flow analysis
Fig. 10 Consensus-based analysis
Fig. 11 Financial provision made by the deceased to pay for their funeral
Fig. 12 Market snapshot
Fig. 13 Market segmentation
Fig. 14 Competitive landscape
Fig. 15 Related market outlook: (USD Billion)
Fig. 16 Europe funeral insurance market dynamics
Fig. 17 Europe funeral insurance market: Porter's five forces analysis
Fig. 18 Europe funeral insurance market: PESTLE analysis
Fig. 19 Europe funeral insurance market: Age group segment dashboard
Fig. 20 Europe funeral insurance market: Age group market share analysis, 2024 & 2030
Fig. 21 Over 50 market, 2018 - 2030 (USD Million)
Fig. 22 Over 60 market, 2018 - 2030 (USD Million)
Fig. 23 Over 70 market, 2018 - 2030 (USD Million)
Fig. 24 Over 80 market, 2018 - 2030 (USD Million)
Fig. 25 Europe funeral insurance market: Distribution channel segment dashboard
Fig. 26 Europe funeral insurance market: Distribution channel market share analysis, 2024 & 2030
Fig. 27 Direct-to-consumer market, 2018 - 2030 (USD Million)
Fig. 28 Online market, 2018 - 2030 (USD Million)
Fig. 29 Others (in-person interactions, direct mail, etc.) market, 2018 - 2030 (USD Million)
Fig. 30 Broker assisted market, 2018 - 2030 (USD Million)
Fig. 31 Tied-agent assisted market, 2018 - 2030 (USD Million)
Fig. 32 Funeral homes market, 2018 - 2030 (USD Million)
Fig. 33 Others market, 2018 - 2030 (USD Million)
Fig. 34 Country marketplace: Key takeaways (Part 1)
Fig. 35 Regional marketplace: Key takeaways (Part 2)
Fig. 36 Europe funeral insurance market, 2018 - 2030 (USD Million)
Fig. 37 UK country dynamics
Fig. 38 UK funeral insurance market, 2018 - 2030 (USD Million)
Fig. 39 Germany Key country dynamics
Fig. 40 Germany funeral insurance market, 2018 - 2030 (USD Million)
Fig. 41 France Key country dynamics
Fig. 42 France funeral insurance market, 2018 - 2030 (USD Million)
Fig. 43 Italy Key country dynamics
Fig. 44 Italy funeral insurance market, 2018 - 2030 (USD Million)
Fig. 45 Spain Key country dynamics
Fig. 46 Spain funeral insurance market, 2018 - 2030 (USD Million)
Fig. 47 Norway Key country dynamics
Fig. 48 Norway funeral insurance market, 2018 - 2030 (USD Million)
Fig. 49 Sweden Key country dynamics
Fig. 50 Sweden funeral insurance market, 2018 - 2030 (USD Million)
Fig. 51 Denmark Key country dynamics
Fig. 52 Denmark funeral insurance market, 2018 - 2030 (USD Million)
Fig. 53 Switzerland Key country dynamics
Fig. 54 Switzerland funeral insurance market, 2018 - 2030 (USD Million)
Fig. 55 Netherlands Key country dynamics
Fig. 56 Netherlands funeral insurance market, 2018 - 2030 (USD Million)
Fig. 57 Hungary Key country dynamics
Fig. 58 Hungary funeral insurance market, 2018 - 2030 (USD Million)
Fig. 59 Czech Republic Key country dynamics
Fig. 60 Czech Republic funeral insurance market, 2018 - 2030 (USD Million)
Fig. 61 Belgium Key country dynamics
Fig. 62 Belgium funeral insurance market, 2018 - 2030 (USD Million)
Fig. 63 Company categorization
Fig. 64 Company market position analysis
Fig. 65 Strategic framework