PUBLISHER: Grand View Research | PRODUCT CODE: 1574924
PUBLISHER: Grand View Research | PRODUCT CODE: 1574924
The global eyebrow makeup product market size is expected to reach USD 539.17 million by 2030 and is projected to grow at a CAGR of 8.5% from 2024 to 2030, according to a new report by Grand View Research, Inc.The market has experienced significant growth in recent years, driven by evolving beauty standards and consumer demand for well-groomed brows. Traditionally, eyebrows were a secondary focus in beauty routines, but their ability to shape and define facial features has catapulted them into the spotlight. This shift has led to the development of various eyebrow products, including pencils, gels, pomades, and even at-home lamination kits. Brands are continually innovating to meet the diverse needs of consumers, offering products that cater to different brow styles, from natural and subtle to bold and dramatic.
Among the most prominent trends in eyebrow makeup is the resurgence of the "doll brows" look, characterized by pencil-thin, high-arched brows reminiscent of the 1920s. This trend has made a comeback on fashion runways and is now gaining popularity among consumers seeking a vintage-inspired, doll-like appearance. On the other end of the spectrum, "soap brows" have become a go-to for those who prefer a fuller, more natural look. This trend involves using a glycerin-based soap to shape and hold the brows in place, creating a fluffy, lifted effect that has garnered widespread attention on social media platforms such as TikTok.
The clean beauty movement has also influenced the eyebrow makeup market, with consumers increasingly seeking products free from harmful chemicals. Brands such as Kosas have capitalized on this demand by offering clean, non-toxic eyebrow products that still deliver high performance. This shift towards cleaner formulations is not just a passing trend but a reflection of broader consumer awareness and preference for sustainable and environmentally friendly beauty practices. As a result, the market is seeing an influx of products that align with these values, appealing to a growing demographic of conscious consumers.
Eyebrow lamination has emerged as another significant trend, offering a semi-permanent solution for achieving the popular "soap brows" look without daily maintenance. This treatment straightens the brow hairs, making them more pliable and easier to style. As beauty consumers continue to seek convenience and long-lasting results, eyebrow lamination has become a popular option, further expanding the range of services and products available in the brow category. This trend highlights the increasing sophistication of the eyebrow market, where consumers are willing to invest in specialized treatments to achieve their desired look.
The rise of male grooming and makeup has also contributed to the market growth. More men are embracing eyebrow products as part of their grooming routine, breaking down traditional gender norms in the beauty industry. Brands are responding to this trend by launching products specifically designed for men, with a focus on natural, undetectable enhancement. As the stigma around male makeup continues to diminish, the eyebrow makeup market is set to expand further, catering to a more diverse and inclusive audience.