Makeup Global Market Report 2025

Description

Makeup involves the creation, promotion, and retail of cosmetic products formulated to improve or modify one's appearance. These products are primarily employed for aesthetic purposes, aiming to enhance facial features, achieve desired looks, or address specific skincare concerns.

The primary types of makeup include foundation, concealer, powder, and primer. Foundation is a cosmetic product applied to the face to achieve an even skin tone, conceal imperfections, and serve as a base for other makeup products. These makeup items find applications in various areas such as eyes, lips, face, and nails. They are distributed through a variety of channels, including online distribution channels and offline distribution channels.

The makeup market research report is one of a series of new reports from The Business Research Company that provides makeup market statistics, including makeup industry global market size, regional shares, competitors with a makeup market share, detailed makeup market segments, market trends and opportunities, and any further data you may need to thrive in the makeup industry. This makeup market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The makeup market size has grown strongly in recent years. It will grow from $37.6 billion in 2024 to $40.1 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to social media influence, fashion trends, influence of film and television, beauty bloggers and influencers, technological accessibility, cultural diversity.

The makeup market size is expected to see steady growth in the next few years. It will grow to $48.2 billion in 2029 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to rise of male makeup market, fashion industry trends, continued growth of online makeup sales and digital beauty platforms, subscription models, collaborations between makeup brands and social media influencers. Major trends in the forecast period include innovative clean beauty products, multi-functional makeup products, virtual try-on technologies, traditional beauty norms and targeting a wider audience.

The makeup market is poised for substantial growth, driven by the surge in the e-commerce industry, which entails the online exchange of goods and services through the Internet. This e-commerce boom within the makeup market is characterized by significant sales growth, primarily fueled by the convenience it offers and an extensive product selection. The online platforms provided by e-commerce offer consumers a convenient way to purchase cosmetic products, presenting a diverse array of choices and ensuring global accessibility. Notably, in November 2023, the Census Bureau of the Department of Commerce reported that U.S. retail e-commerce sales for the third quarter of 2023 reached $271.7 billion, marking a 0.9% increase from the second quarter of the same year. The third quarter of 2023 witnessed a notable 7.8% increase in e-commerce sales compared to the third quarter of 2022, outpacing the 2.0% growth observed in total retail sales during the same period. E-commerce sales in the third quarter of 2023 accounted for 14.9% of total sales, underscoring its significant impact on the makeup market's growth.

Major companies in the makeup market are strategically focusing on the development of advanced solutions, with a particular emphasis on complexion products, to gain a competitive edge. Complexion products, designed to even out and enhance skin tone, typically include foundation, concealer, and tinted moisturizers aimed at creating a smoother and more uniform complexion. As a case in point, Makeup Revolution, a leading UK-based cosmetics company, launched two innovative complexion products in January 2024, the Skin Silk Serum Foundation and the Bright Light Face Glow. The Skin Silk Serum Foundation, available in 20 shades, is a lightweight and breathable foundation enriched with hyaluronic acid and peptides. This foundation promotes soft and supple skin texture, boosts collagen, firms, brightens, and hydrates the skin, providing a soft-focus, radiant satin finish that blurs imperfections.

In February 2022, Beiersdorf AG, a Germany-based personal-care products company, acquired Chantecaille Beaute Inc to enhance its prestige beauty portfolio and consolidate its position in the United States and Asian markets, Chantecaille Beaute Inc., based in the U.S., is renowned for providing innovative skincare, fragrance, and cosmetics products.

Major companies operating in the makeup market are LVMH (Moet Hennessy Louis Vuitton), Procter & Gamble (P&G), L'Oreal Paris, Morphe Cosmetics, Unilever, Estee Lauder Companies Inc., Kao Corporation, Shiseido Co. Ltd., Coty Inc., Amorepacific Corporation, Mary Kay Inc., Avon Products Inc., Maybelline, Revlon Inc., Elizabeth Arden, Urban Decay, Anastasia Beverly Hills, Huda Beauty, Laura Mercier, ColourPop Cosmetics, Too Faced Cosmetics, MAC Cosmetics, Bobbi Brown Cosmetics, Clinique

Asia-Pacific was the largest region in the makeup market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the makeup market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The makeup market consists of sales of blush, eyeshadow, eyeliner, mascara, and lipstick. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Makeup Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on makeup market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Outperform competitors using forecast data and the drivers and trends shaping the market.
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Where is the largest and fastest growing market for makeup ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The makeup market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Product: Foundation; Concealer; Powder; Primer
2) By Application: Area; Lips; Eyes; Face; Nails
3) By Distribution Channel: Online; Offline
Subsegments:
1) By Foundation: Liquid Foundation; Powder Foundation; Cream Foundation; Stick Foundation; Cushion Foundation; Mousse Foundation; Tinted Moisturizers
2) By Concealer: Liquid Concealer; Stick Concealer; Cream Concealer; Pencil Concealer; Color Correcting Concealers
3) By Powder: Loose Powder; Pressed Powder; Setting Powder; Translucent Powder; Finishing Powder
4) By Primer: Mattifying Primer; Hydrating Primer; Pore-Minimizing Primer; Illuminating Primer; Colour-Correcting Primer; Smoothing Primer
Companies Mentioned: LVMH (Moet Hennessy Louis Vuitton); Procter & Gamble (P&G); L'Oreal Paris; Morphe Cosmetics; Unilever
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r28456

1. Executive Summary

2. Makeup Market Characteristics

3. Makeup Market Trends And Strategies

4. Makeup Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Makeup Growth Analysis And Strategic Analysis Framework

5.1. Global Makeup PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Makeup Market Growth Rate Analysis
5.4. Global Makeup Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Makeup Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Makeup Total Addressable Market (TAM)

6. Makeup Market Segmentation

6.1. Global Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Foundation
Concealer
Powder
Primer
6.2. Global Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Area
Lips
Eyes
Face
Nails
6.3. Global Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online
Offline
6.4. Global Makeup Market, Sub-Segmentation Of Foundation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Liquid Foundation
Powder Foundation
Cream Foundation
Stick Foundation
Cushion Foundation
Mousse Foundation
Tinted Moisturizers
6.5. Global Makeup Market, Sub-Segmentation Of Concealer, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Liquid Concealer
Stick Concealer
Cream Concealer
Pencil Concealer
Color Correcting Concealers
6.6. Global Makeup Market, Sub-Segmentation Of Powder, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Loose Powder
Pressed Powder
Setting Powder
Translucent Powder
Finishing Powder
6.7. Global Makeup Market, Sub-Segmentation Of Primer, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mattifying Primer
Hydrating Primer
Pore-Minimizing Primer
Illuminating Primer
Colour-Correcting Primer
Smoothing Primer

7. Makeup Market Regional And Country Analysis

7.1. Global Makeup Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Makeup Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Makeup Market

8.1. Asia-Pacific Makeup Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Makeup Market

9.1. China Makeup Market Overview
9.2. China Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Makeup Market

10.1. India Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Makeup Market

11.1. Japan Makeup Market Overview
11.2. Japan Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Makeup Market

12.1. Australia Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Makeup Market

13.1. Indonesia Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Makeup Market

14.1. South Korea Makeup Market Overview
14.2. South Korea Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Makeup Market

15.1. Western Europe Makeup Market Overview
15.2. Western Europe Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Makeup Market

16.1. UK Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Makeup Market

17.1. Germany Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Makeup Market

18.1. France Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Makeup Market

19.1. Italy Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Makeup Market

20.1. Spain Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Makeup Market

21.1. Eastern Europe Makeup Market Overview
21.2. Eastern Europe Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Makeup Market

22.1. Russia Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Makeup Market

23.1. North America Makeup Market Overview
23.2. North America Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Makeup Market

24.1. USA Makeup Market Overview
24.2. USA Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Makeup Market

25.1. Canada Makeup Market Overview
25.2. Canada Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Makeup Market

26.1. South America Makeup Market Overview
26.2. South America Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Makeup Market

27.1. Brazil Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Makeup Market

28.1. Middle East Makeup Market Overview
28.2. Middle East Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Makeup Market

29.1. Africa Makeup Market Overview
29.2. Africa Makeup Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Makeup Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Makeup Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Makeup Market Competitive Landscape And Company Profiles

30.1. Makeup Market Competitive Landscape
30.2. Makeup Market Company Profiles
- 30.2.1. LVMH (Moet Hennessy Louis Vuitton) Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Procter & Gamble (P&G) Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. L'Oreal Paris Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Morphe Cosmetics Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Unilever Overview, Products and Services, Strategy and Financial Analysis

31. Makeup Market Other Major And Innovative Companies

31.1. Estee Lauder Companies Inc.
31.2. Kao Corporation
31.3. Shiseido Co. Ltd.
31.4. Coty Inc.
31.5. Amorepacific Corporation
31.6. Mary Kay Inc.
31.7. Avon Products Inc.
31.8. Maybelline
31.9. Revlon Inc.
31.10. Elizabeth Arden
31.11. Urban Decay
31.12. Anastasia Beverly Hills
31.13. Huda Beauty
31.14. Laura Mercier
31.15. ColourPop Cosmetics

32. Global Makeup Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Makeup Market

34. Recent Developments In The Makeup Market

35. Makeup Market High Potential Countries, Segments and Strategies

35.1 Makeup Market In 2029 - Countries Offering Most New Opportunities
35.2 Makeup Market In 2029 - Segments Offering Most New Opportunities
35.3 Makeup Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer