Functional Shots Market Size, Share & Trends Analysis Report By Product (Energy, Immunity, Detox), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2024 - 2030

PUBLISHED: August 14, 2024

PAGES: 100 Pages

DELIVERY TIME: 2-10 business days

ADD TO COMPARE

SELECT AN OPTION

The global functional shots market size is expected to reach USD 2.06 billion by 2030, exhibiting a CAGR 14.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising consumer awareness regarding preventive healthcare-due to the increasing prevalence of various diseases and fast-paced, hectic lifestyles-is driving individuals to seek convenient and nutritious food options. Functional shots are developed using various natural and functional ingredients, such as adaptogens, antioxidants, and vitamins, which help meet the growing demand for preventive health measures and wellness solutions.

According to an article by BNP Media's Beverage Industry, rising consumer awareness is driving significant growth in the gut-health beverages segment. There is ample opportunity to educate consumers about the distinctions between pro- and prebiotics, allowing brands to deepen consumer understanding and foster informed choices among those seeking digestive health solutions. For instance, in November 2019, Good Culture, a dairy brand of clean-label products, announced the launch of its Wellness Probiotic Gut Shots to gain an advantage in the emerging market of probiotic shots by merging them with functional ingredients.

Consumer trends and preferences in the market have undergone significant shifts in recent years, driven by a growing emphasis on holistic wellness and personalized nutrition. Consumers increasingly seek functional shots formulated with natural, plant-based ingredients, free from artificial additives and preservatives. They are also gravitating toward functional shots such as ginger shots and beetroot shots that offer multiple health benefits, such as immune support, stress relief, and cognitive enhancement. These trends reflect a desire for convenient solutions to address various aspects of consumer well-being.

According to the National Center for Biotechnology Information (NCBI), ginger exhibits promising preventive properties against chronic diseases like hypertension and coronary heart disease (CHD) while also contributing to enhancing overall immune system function. A study by NCBI indicates that increasing daily ginger intake by 1g as part of a balanced diet may offer these preventive advantages. Moreover, ginger is an antibacterial and antiviral agent, an antioxidant, an anti-inflammatory compound, an antinausea agent, and an anticancer agent, further supporting its role in promoting well-being and disease prevention.

Functional Shots Market Report Highlights:

Energy functional shots captured 40.6% of global revenue in 2023. This strong demand is driven by rising health awareness, the growing need for quick energy boosts, and the popularity of convenient, portable beverage options.
Sales of functional shots through online channels are projected to grow at a compound annual growth rate (CAGR) of 20.6% from 2024 to 2030. This growth is fueled by consumers' increasing preference for the convenience and ease of online shopping, which is boosting the online segment within the market.
The market in North America held 31.7% of global revenue in 2023. The market's growth in this region is largely driven by the increasing prevalence of physical activity, as more individuals adopt active lifestyles and seek convenient, effective solutions to support their health and fitness goals.

Product Code: GVR-4-68039-097-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Products & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook

Chapter 3. Functional Shots Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Sales & Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis - Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Functional Shots Market: Consumer Behavior Analysis

4.1. Consumer Trends & Preferences
4.2. Factors Influencing Buying Behavior
4.3. Consumer Service Adoption Trends
4.4. Key Observations & Findings

Chapter 5. Functional Shots Market: Product Estimates & Trend Analysis

5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Energy
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Immunity
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Functional Shots Market: Distribution Channel Estimates & Trend Analysis

6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Supermarkets/ Hypermarkets
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Convenience Stores
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Online
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5. Others
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Functional Shots Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1 Key country dynamics
  - 7.2.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.2.3 Key country dynamics
  - 7.2.2.4 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
  - 7.2.2.5 Key country dynamics
  - 7.2.2.6 Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Germany
  - 7.3.2.1 Key country dynamics
  - 7.3.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. UK
  - 7.3.3.1 Key country dynamics
  - 7.3.3.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Spain
  - 7.3.4.1 Key country dynamics
  - 7.3.4.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Italy
  - 7.3.5.1 Key country dynamics
  - 7.3.5.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.6. France
  - 7.3.6.1 Key country dynamics
  - 7.3.6.2 Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.2. China
  - 7.4.2.1 Key country dynamics
  - 7.4.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.3. India
  - 7.4.3.1 Key country dynamics
  - 7.4.3.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.4. Japan
  - 7.4.4.1 Key country dynamics
  - 7.4.4.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.5. South Korea.
  - 7.4.5.1 Key country dynamics
  - 7.4.5.2 Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.6. Australia
  - 7.4.6.1 Key country dynamics
  - 7.4.6.2 Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
- 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1 Key country dynamics
  - 7.5.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
- 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.2. South Africa
  - 7.6.2.1 Key country dynamics
  - 7.6.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Living Essentials Marketing, LLC
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Benchmarking
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. For Goodness Shakes Ltd
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Benchmarking
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Unrooted Drinks
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Benchmarking
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Beet It Sport
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Benchmarking
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. PepsiCo (KeVita)
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Benchmarking
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Arizona Beverages USA
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Benchmarking
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Suja Life, LLC.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Benchmarking
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Hawaiian OLA
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Benchmarking
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Pressed Juicery
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Benchmarking
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. B.fresh
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Benchmarking
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68039-097-3

List of Tables

1. Functional Shots market - Key market driver analysis
2. Functional Shots market - Key market restraint analysis
3. Energy functional shots market estimates and forecast, 2018 - 2030 (USD Million)
4. Immunity functional shots market estimates and forecast, 2018 - 2030 (USD Million)
5. Detox functional shots market estimates and forecast, 2018 - 2030 (USD Million)
6. Other functional shots market estimates and forecast, 2018 - 2030 (USD Million)
7. Functional Shots market estimates and forecast, through supermarkets/ hypermarkets/food stores, 2018 - 2030 (USD Million)
8. Functional Shots market estimates and forecast, through convenience stores, 2018 - 2030 (USD Million)
9. Functional Shots market estimates and forecast, through other channel, 2018 - 2030 (USD Million)
10. Functional Shots market estimates and forecast, through online, 2018 - 2030 (USD Million)
11. North America functional shots market estimates and forecast, 2018 - 2030 (USD Million)
12. North America functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
13. North America functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
14. U.S. macro-economic outlay
15. U.S. functional shots market estimates and forecast, 2018 - 2030 (USD Million)
16. U.S. functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
17. U.S. functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
18. Canada macro-economic outlay
19. Canada functional shots market estimates and forecast, 2018 - 2030 (USD Million)
20. Canada functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
21. Canada functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
22. Mexico macro-economic outlay
23. Mexico functional shots market estimates and forecast, 2018 - 2030 (USD Million)
24. Mexico functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
25. Mexico functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
26. Europe functional shots market estimates and forecast, 2018 - 2030 (USD Million)
27. Europe functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
28. Europe functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
29. Germany macro-economic outlay
30. Germany functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
31. Germany functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
32. UK macro-economic outlay
33. UK functional shots market estimates and forecast, 2018 - 2030 (USD Million)
34. UK functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
35. UK functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
36. Spain macro-economic outlay
37. Spain functional shots market estimates and forecast, 2018 - 2030 (USD Million)
38. Spain functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
39. Spain functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
40. Italy macro-economic outlay
41. Italy functional shots market estimates and forecast, 2018 - 2030 (USD Million)
42. Italy functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
43. Italy functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
44. France macro-economic outlay
45. France functional shots market estimates and forecast, 2018 - 2030 (USD Million)
46. France functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
47. France functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
48. Asia Pacific functional shots market estimates and forecast, 2018 - 2030 (USD Million)
49. Asia Pacific functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
50. Asia Pacific functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
51. China macro-economic outlay
52. China functional shots market estimates and forecast, 2018 - 2030 (USD Million)
53. China functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
54. China functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
55. India macro-economic outlay
56. India functional shots market estimates and forecast, 2018 - 2030 (USD Million)
57. India functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
58. India functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
59. Japan macro-economic outlay
60. Japan functional shots market estimates and forecast, 2018 - 2030 (USD Million)
61. Japan functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
62. Japan functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
63. South Korea macro-economic outlay
64. South Korea functional shots market estimates and forecast, 2018 - 2030 (USD Million)
65. South Korea functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
66. South Korea functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
67. Australia macro-economic outlay
68. Australia functional shots market estimates and forecast, 2018 - 2030 (USD Million)
69. Australia functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
70. Australia functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
71. Central & South America functional shots market estimates and forecast, 2018 - 2030 (USD Million)
72. Central & South America functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
73. Central & South America functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
74. Brazil macro-economic outlay
75. Brazil functional shots market estimates and forecast, 2018 - 2030 (USD Million)
76. Brazil functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
77. Brazil functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
78. Middle East & Africa functional shots market estimates and forecast, 2018 - 2030 (USD Million)
79. Middle East & Africa functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
80. Middle East & Africa functional shots market revenue estimates and forecast, by distribution channel, 2018 - 2030
81. South Africa macro-economic outlay
82. South Africa functional shots market estimates and forecast, 2018 - 2030 (USD Million)
83. South Africa functional shots market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
84. South Africa functional shots market revenue estimates and forecast by distribution channel, 2018 - 2030,

List of Figures

1. Functional Shots market snapshot
2. Functional Shots market segmentation & scope
3. Functional Shots market penetration & growth prospect mapping
4. Functional Shots market value chain analysis
5. Functional Shots market dynamics
6. Functional Shots market Porter's Five Forces analysis
7. Functional Shots market: Product movement analysis, 2023 & 2030 (%)
8. Energy functional shots market estimates and forecast, 2018 - 2030 (USD Million)
9. Immunity functional shots market estimates and forecast, 2018 - 2030 (USD Million)
10. Detox functional shots market estimates and forecast, 2018 - 2030 (USD Million)
11. Other functional shots market estimates and forecast, 2018 - 2030 (USD Million)
12. Functional Shots market: Distribution channel movement analysis, 2023 & 2030 (%)
13. Functional Shots market estimates and forecast, through supermarkets/ hypermarkets/food stores, 2018 - 2030 (USD Million)
14. Functional Shots market estimates and forecast, through convenience stores, 2018 - 2030 (USD Million)
15. Functional Shots market estimates and forecast, through other channel, 2018 - 2030 (USD Million)
16. Functional Shots market estimates and forecast, through online, 2018 - 2030 (USD Million)
17. North America functional shots market estimates and forecast, 2018 - 2030 (USD Million)
18. U.S. functional shots market estimates and forecast, 2018 - 2030 (USD Million)
19. Canada functional shots market estimates and forecast, 2018 - 2030 (USD Million)
20. Mexico functional shots market estimates and forecast, 2018 - 2030 (USD Million)
21. Europe functional shots market estimates and forecast, 2018 - 2030 (USD Million)
22. Germany functional shots market estimates and forecast, 2018 - 2030 (USD Million)
23. UK functional shots market estimates and forecast, 2018 - 2030 (USD Million)
24. Spain functional shots market estimates and forecast, 2018 - 2030 (USD Million)
25. Italy functional shots market estimates and forecast, 2018 - 2030 (USD Million)
26. France functional shots market estimates and forecast, 2018 - 2030 (USD Million)
27. Asia Pacific functional shots market estimates and forecast, 2018 - 2030 (USD Million)
28. China functional shots market estimates and forecast, 2018 - 2030 (USD Million)
29. India functional shots market estimates and forecast, 2018 - 2030 (USD Million)
30. Japan functional shots market estimates and forecast, 2018 - 2030 (USD Million)
31. South Korea functional shots market estimates and forecast, 2018 - 2030 (USD Million)
32. Australia functional shots market estimates and forecast, 2018 - 2030 (USD Million)
33. Central & South America functional shots market estimates and forecast, 2018 - 2030 (USD Million)
34. Brazil functional shots market estimates and forecast, 2018 - 2030 (USD Million)
35. Middle East & Africa functional shots market estimates and forecast, 2018 - 2030 (USD Million)
36. South Africa functional shots market estimates and forecast, 2018 - 2030 (USD Million)