PUBLISHER: TechSci Research | PRODUCT CODE: 1559872
PUBLISHER: TechSci Research | PRODUCT CODE: 1559872
Functional Shots Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2019-2029F
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The Global Functional Shots Market was valued at USD 786.92 million in 2023 and is projected to reach USD 1,802.56 million by 2029, demonstrating a compound annual growth rate (CAGR) of 14.87% throughout the forecast period. This market's robust development is attributed to several key factors like escalating health awareness among consumers, increasing demand for ready-to-drink beverages, and a growing inclination towards organic food products. As health consciousness rises, more consumers are opting for functional shots for their convenience and specific health benefits. Companies in the sector consistently introduce new products containing clinically proven ingredients for targeted health advantages. For instance, Mode LLC DBA ATAQ launched a series of plant-based performance boosters aimed at athletes and health-conscious individuals in April 2020. The continuous improvements in packaging and formulation for enhanced efficacy and convenience are also catalyzing the market's growth. Additionally, the shift towards holistic and sustainable consumption trends further contributes to the expanding market. With functional shot offerings becoming more diverse, covering needs from energy boosts to immune support, this trend reflects a broader movement towards wellness and healthy living, making functional shots a staple in modern dietary practices. In addition, In April 2024, Unrooted Drinks, a company specializing in functional shots, secured a USD 1.5 million investment to enhance sales efforts and strengthen marketing initiatives. This funding follows a USD 1.38 million investment in 2023 aimed at expanding the brand's distribution network in the UK.
| Market Overview | |
|---|---|
| Forecast Period | 2025-2029 |
| Market Size 2023 | USD 786.92 Million |
| Market Size 2029 | USD 1, 802.56 Million |
| CAGR 2024-2029 | 14.87% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Key Market Drivers
Rising Health Awareness and Consciousness
One of the primary drivers of the Global Functional Shots Market is the increasing health awareness and consciousness among consumers. With a growing number of people prioritizing health and wellness, there is an upsurge in demand for products that provide specific health benefits. Functional shots, packed with vitamins, minerals, and other beneficial compounds, cater perfectly to this demand. These convenient, ready-to-drink beverages offer a straightforward way for consumers to pursue their health goals. For instance, In May 2024, ZOA Energy launched a new flavor, Green Apple, as part of its Zero Sugar beverage line. This addition, featuring ZOA Energy's proprietary blend of B and C vitamins, electrolytes, and zero sugar, enhances the existing portfolio that includes core flavors such as Tropical Punch, Strawberry Watermelon, Frosted Grape, Wild Orange, Cherry Limeade, White Peach, Super Berry, and Pineapple Coconut.As health remains a high priority for consumers, the market for functional shots is poised to grow, aligning with the demand for convenience and targeted health benefits.
Increasing Demand for Ready-to-Drink Beverages
The surging demand for ready-to-drink (RTD) beverages is another vital driver propelling the Global Functional Shots Market. Modern consumers favor convenient, on-the-go options that provide health benefits without compromising on effectiveness. Functional shots meet this need by offering concentrated doses of beneficial ingredients in an easily portable form. This preference for convenience mirrors contemporary, fast-paced lifestyles where quick, effective health solutions are highly valued. For example, Remedy Organics introduced upgraded packaging and ready-to-drink wellness shots in October 2022, incorporating organic ingredients like elderberry, ginger, turmeric, and Japanese matcha. These wellness shots offer benefits such as energy boosts, improved digestion, and enhanced metabolism. Such products highlight the growing consumer preference for RTD beverages that fit within a health-focused lifestyle, thereby driving market growth.
Demand for Organic Food Products
The increasing demand for organic food products is significantly fueling the growth of the Global Functional Shots Market. Health-conscious consumers are gravitating towards natural and organic options to support their wellness, leading to a heightened demand for functional shots infused with organic ingredients. This movement reflects a broader trend towards holistic and sustainable living. For instance, the 2023, Wholesome Organics introduced its flagship product, Clean Energy Shot, targeting health-conscious consumers seeking organic energy solutions. This beverage features a yerba mate caffeine base, enhanced with adaptogens like lion's mane, cordyceps, guarana, and ashwagandha, promoting functional health benefits. Clean Energy Shot is calorie-free, contains B12 vitamins, and is free from artificial flavors, catering to the demand for clean-label, nutrient-packed energy drinks. The ongoing emphasis on organic and natural ingredients continues to be a significant market driver, appealing to consumers' preferences for healthier and more sustainable product options.
Key Market Challenges
Supply Chain Disruptions and Raw Material Availability
One of the primary challenges faced by the Global Functional Shots Market is supply chain disruptions and the availability of raw materials. The production of functional shots often necessitates specific, high-quality ingredients sourced globally. Any interruptions in the supply chain can delay production and impact the availability of final products. This issue is particularly critical for products relying on fresh and organic ingredients, which are more susceptible to supply chain challenges due to their shorter shelf lives. Manufacturers must continually ensure a dependable supply of these ingredients while maintaining strict quality standards, which poses a persistent challenge.
Regulatory and Compliance Issues
Another significant challenge for the Global Functional Shots Market is navigating regulatory and compliance issues. The industry operates within stringent regulatory frameworks that oversee the safety, efficacy, and marketing of functional beverages. These regulations vary by region, adding layers of complexity. Compliance requires substantial investment in research and development as well as ongoing monitoring and adaptation to changing rules. Failure to comply with these standards can lead to severe penalties, product recalls, and damage to brand reputation, making regulatory compliance a critical yet challenging aspect for market participants.
Key Market Trends
Shift Towards Plant-Based Ingredients
An evident trend in the Global Functional Shots Market is the increasing shift towards plant-based ingredients. As consumers become more health-conscious and environmentally aware, the demand for plant-based options is growing. Functional shots featuring plant-derived ingredients such as adaptogens, nootropics, and herbal extracts are gaining traction. For instance, ATAQ's launch of plant-based performance boosters in April 2020, which include adaptogens and thermo-nutrients, aims to cater to health-conscious consumers and athletes. This rising preference for plant-based formulations is expected to persist, driven by the consumer demand for natural, eco-friendly products that enhance overall well-being.
Innovation in Functional Shot Formulations
Innovation in the formulation of functional shots is another key trend driving the market. Companies are continually creating new products with unique ingredient combinations tailored to specific health needs. This trend is fueled by growing consumer awareness of various health benefits and the demand for personalized nutrition. For example, in October 2022, Remedy Organics introduced wellness shots with upgraded packaging designed to support the immune system. Ingredients like elderberry, ginger, and Japanese matcha offer benefits ranging from energy boosts to improved digestion. These innovations not only attract health-conscious consumers but also provide opportunities for differentiation in the competitive market.
Segmental Insights
Product Type Insights
In 2023, energy functional shots hold the largest share in the global market. This strong demand for energy shots is due to the increasing need for quick energy boosts and the convenience these products offer. Given the hectic schedules and physically demanding activities of modern life, consumers are looking for immediate solutions to enhance their energy levels. Energy shots, which contain concentrated amounts of energy-boosting ingredients like caffeine, B vitamins, and amino acids, have become a favored choice. This trend highlights the broader consumer inclination towards convenience and functional benefits in daily routines.
Regional Insights
North America holds a dominating shares in the global functional shots market in 2023. The widespread adoption of physically active lifestyles across North America significantly drives the market in this region. As more individuals embrace fitness and wellness activities, the demand for convenient and effective health support solutions rises. Functional shots that deliver targeted benefits such as energy boosts, hydration, and post-workout recovery are particularly appealing to this demographic. These portable shots have become essential components of pre-and post-workout routines, perfectly addressing the health and performance needs of fitness enthusiasts and athletes.
Key Market Players
For Goodness Shakes Ltd
Happy Curations Ltd (Unrooted Drinks)
James White Drinks Ltd (Beet It Sport)
Tropicana Brands Group, Inc. (KeVita)
AriZona Beverages USA, LLC
Suja Life, LLC
Dragononi Inc (Hawaiian OLA)
Pressed Juicery, Inc.
B.fresh Foods LLP
Kuli Kuli, Inc.
Report Scope:
In this report, the Global Functional Shots Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Functional Shots Market, By Product Type:
-
Energy
Immunity
Detox
Others
Functional Shots Market, By Sales Channel:
-
Hypermarkets/Supermarkets
Convenience Stores
Online
Others
Functional Shots Market, By Region:
-
North America
- United States
- Canada
- Mexico
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- France
- United Kingdom
- Italy
- Germany
- Spain
- Argentina
- Colombia
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Functional Shots Market.
Available Customizations:
Global Functional Shots Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
4. Voice of Customer
- 4.1. Brand Awareness
- 4.2. Factor Influencing Purchase Decision
5. Global Functional Shots Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Energy, Immunity, Detox, Others)
- 5.2.2. By Sales Channel Market Share Analysis (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
- 5.2.3. By Regional Market Share Analysis
- 5.2.3.1. North America Market Share Analysis
- 5.2.3.2. Europe Market Share Analysis
- 5.2.3.3. Asia Pacific Market Share Analysis
- 5.2.3.4. Middle East & Africa Market Share Analysis
- 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)
- 5.3. Global Functional Shots Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment
6. North America Functional Shots Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Sales Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
- 6.3. North America: Country Analysis
- 6.3.1. United States Functional Shots Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.1.1. By Value
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Product Type Market Share Analysis
- 6.3.1.2.2. By Sales Channel Market Share Analysis
- 6.3.1.1. Market Size & Forecast
- 6.3.2. Canada Functional Shots Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.1.1. By Value
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Product Type Market Share Analysis
- 6.3.2.2.2. By Sales Channel Market Share Analysis
- 6.3.2.1. Market Size & Forecast
- 6.3.3. Mexico Functional Shots Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.1.1. By Value
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Product Type Market Share Analysis
- 6.3.3.2.2. By Sales Channel Market Share Analysis
- 6.3.3.1. Market Size & Forecast
- 6.3.1. United States Functional Shots Market Outlook
7. Asia Pacific Functional Shots Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Sales Channel Market Share Analysis
- 7.2.3. By Country Market Share Analysis
- 7.3. Asia Pacific: Country Analysis
- 7.3.1. China Functional Shots Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Product Type Market Share Analysis
- 7.3.1.2.2. By Sales Channel Market Share Analysis
- 7.3.1.1. Market Size & Forecast
- 7.3.2. Japan Functional Shots Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.1.1. By Value
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Product Type Market Share Analysis
- 7.3.2.2.2. By Sales Channel Market Share Analysis
- 7.3.2.1. Market Size & Forecast
- 7.3.3. India Functional Shots Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.1.1. By Value
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Product Type Market Share Analysis
- 7.3.3.2.2. By Sales Channel Market Share Analysis
- 7.3.3.1. Market Size & Forecast
- 7.3.4. Australia Functional Shots Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.1.1. By Value
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Product Type Market Share Analysis
- 7.3.4.2.2. By Sales Channel Market Share Analysis
- 7.3.4.1. Market Size & Forecast
- 7.3.5. South Korea Functional Shots Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.1.1. By Value
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Product Type Market Share Analysis
- 7.3.5.2.2. By Sales Channel Market Share Analysis
- 7.3.5.1. Market Size & Forecast
- 7.3.6. Indonesia Functional Shots Market Outlook
- 7.3.6.1. Market Size & Forecast
- 7.3.6.1.1. By Value
- 7.3.6.2. Market Share & Forecast
- 7.3.6.2.1. By Product Type Market Share Analysis
- 7.3.6.2.2. By Sales Channel Market Share Analysis
- 7.3.6.1. Market Size & Forecast
- 7.3.1. China Functional Shots Market Outlook
8. Europe Functional Shots Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Sales Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
- 8.3. Europe: Country Analysis
- 8.3.1. France Functional Shots Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.1.1. By Value
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Product Type Market Share Analysis
- 8.3.1.2.2. By Sales Channel Market Share Analysis
- 8.3.1.1. Market Size & Forecast
- 8.3.2. United Kingdom Functional Shots Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.1.1. By Value
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Product Type Market Share Analysis
- 8.3.2.2.2. By Sales Channel Market Share Analysis
- 8.3.2.1. Market Size & Forecast
- 8.3.3. Italy Functional Shots Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.1.1. By Value
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Product Type Market Share Analysis
- 8.3.3.2.2. By Sales Channel Market Share Analysis
- 8.3.3.1. Market Size & Forecast
- 8.3.4. Germany Functional Shots Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.1.1. By Value
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Product Type Market Share Analysis
- 8.3.4.2.2. By Sales Channel Market Share Analysis
- 8.3.4.1. Market Size & Forecast
- 8.3.5. Spain Functional Shots Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.1.1. By Value
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Product Type Market Share Analysis
- 8.3.5.2.2. By Sales Channel Market Share Analysis
- 8.3.5.1. Market Size & Forecast
- 8.3.1. France Functional Shots Market Outlook
9. South America Functional Shots Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Sales Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
- 9.3. South America: Country Analysis
- 9.3.1. Argentina Functional Shots Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.1.1. By Value
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Product Type Market Share Analysis
- 9.3.1.2.2. By Sales Channel Market Share Analysis
- 9.3.1.1. Market Size & Forecast
- 9.3.2. Colombia Functional Shots Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.1.1. By Value
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Product Type Market Share Analysis
- 9.3.2.2.2. By Sales Channel Market Share Analysis
- 9.3.2.1. Market Size & Forecast
- 9.3.3. Brazil Functional Shots Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.1.1. By Value
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Product Type Market Share Analysis
- 9.3.3.2.2. By Sales Channel Market Share Analysis
- 9.3.3.1. Market Size & Forecast
- 9.3.1. Argentina Functional Shots Market Outlook
10. Middle East & Africa Functional Shots Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Sales Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
- 10.3. Middle East & Africa: Country Analysis
- 10.3.1. South Africa Functional Shots Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.1.1. By Value
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Product Type Market Share Analysis
- 10.3.1.2.2. By Sales Channel Market Share Analysis
- 10.3.1.1. Market Size & Forecast
- 10.3.2. Saudi Arabia Functional Shots Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.1.1. By Value
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Product Type Market Share Analysis
- 10.3.2.2.2. By Sales Channel Market Share Analysis
- 10.3.2.1. Market Size & Forecast
- 10.3.3. UAE Functional Shots Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.1.1. By Value
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Product Type Market Share Analysis
- 10.3.3.2.2. By Sales Channel Market Share Analysis
- 10.3.3.1. Market Size & Forecast
- 10.3.4. Turkey Functional Shots Market Outlook
- 10.3.4.1. Market Size & Forecast
- 10.3.4.1.1. By Value
- 10.3.4.2. Market Share & Forecast
- 10.3.4.2.1. By Product Type Market Share Analysis
- 10.3.4.2.2. By Sales Channel Market Share Analysis
- 10.3.4.1. Market Size & Forecast
- 10.3.1. South Africa Functional Shots Market Outlook
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Impact of COVID-19 on Global Functional Shots Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Region Impacted
- 12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
- 14.1. Company Profiles
- 14.1.1. For Goodness Shakes Ltd
- 14.1.1.1. Company Details
- 14.1.1.2. Products
- 14.1.1.3. Financials (As Per Availability)
- 14.1.1.4. Key Market Focus & Geographical Presence
- 14.1.1.5. Recent Developments
- 14.1.1.6. Key Management Personnel
- 14.1.2. Happy Curations Ltd (Unrooted Drinks)
- 14.1.2.1. Company Details
- 14.1.2.2. Products
- 14.1.2.3. Financials (As Per Availability)
- 14.1.2.4. Key Market Focus & Geographical Presence
- 14.1.2.5. Recent Developments
- 14.1.2.6. Key Management Personnel
- 14.1.3. James White Drinks Ltd (Beet It Sport)
- 14.1.3.1. Company Details
- 14.1.3.2. Products
- 14.1.3.3. Financials (As Per Availability)
- 14.1.3.4. Key Market Focus & Geographical Presence
- 14.1.3.5. Recent Developments
- 14.1.3.6. Key Management Personnel
- 14.1.4. Tropicana Brands Group, Inc. (KeVita)
- 14.1.4.1. Company Details
- 14.1.4.2. Products
- 14.1.4.3. Financials (As Per Availability)
- 14.1.4.4. Key Market Focus & Geographical Presence
- 14.1.4.5. Recent Developments
- 14.1.4.6. Key Management Personnel
- 14.1.5. AriZona Beverages USA, LLC
- 14.1.5.1. Company Details
- 14.1.5.2. Products
- 14.1.5.3. Financials (As Per Availability)
- 14.1.5.4. Key Market Focus & Geographical Presence
- 14.1.5.5. Recent Developments
- 14.1.5.6. Key Management Personnel
- 14.1.6. Suja Life, LLC
- 14.1.6.1. Company Details
- 14.1.6.2. Products
- 14.1.6.3. Financials (As Per Availability)
- 14.1.6.4. Key Market Focus & Geographical Presence
- 14.1.6.5. Recent Developments
- 14.1.6.6. Key Management Personnel
- 14.1.7. Dragononi Inc (Hawaiian OLA)
- 14.1.7.1. Company Details
- 14.1.7.2. Products
- 14.1.7.3. Financials (As Per Availability)
- 14.1.7.4. Key Market Focus & Geographical Presence
- 14.1.7.5. Recent Developments
- 14.1.7.6. Key Management Personnel
- 14.1.8. Pressed Juicery, Inc.
- 14.1.8.1. Company Details
- 14.1.8.2. Products
- 14.1.8.3. Financials (As Per Availability)
- 14.1.8.4. Key Market Focus & Geographical Presence
- 14.1.8.5. Recent Developments
- 14.1.8.6. Key Management Personnel
- 14.1.9. B.fresh Foods LLP
- 14.1.9.1. Company Details
- 14.1.9.2. Products
- 14.1.9.3. Financials (As Per Availability)
- 14.1.9.4. Key Market Focus & Geographical Presence
- 14.1.9.5. Recent Developments
- 14.1.9.6. Key Management Personnel
- 14.1.10. Kuli Kuli, Inc.
- 14.1.10.1. Company Details
- 14.1.10.2. Products
- 14.1.10.3. Financials (As Per Availability)
- 14.1.10.4. Key Market Focus & Geographical Presence
- 14.1.10.5. Recent Developments
- 14.1.10.6. Key Management Personnel
- 14.1.1. For Goodness Shakes Ltd
15. Strategic Recommendations/Action Plan
- 15.1. Key Focus Areas
- 15.2. Target By Product Type
- 15.3. Target By Sales Channel
16. About Us & Disclaimer
