LBS Online Marketing

PUBLISHER: Grand View Research | PRODUCT CODE: 1530617

PUBLISHER: Grand View Research | PRODUCT CODE: 1530617

Geomarketing Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment Mode (Cloud, On-premises), By Location (Indoor, Outdoor), By End Use, By Region, And Segment Forecasts, 2024 - 2030

PUBLISHED: July 31, 2024

PAGES: 150 Pages

DELIVERY TIME: 2-10 business days

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The global geomarketing market size was estimated at USD 17.77 billion in 2023 and is projected to grow at a CAGR of 23.1% from 2024 to 2030. The rapid development of geospatial technologies, such as geographic information systems (GIS) and remote sensing, has significantly enhanced data accuracy and visualization. The cumulative use of geospatial technologies with real-time analytics, which provides deeper insights into consumer behavior, preferences, and market trends, enabled targeted marketing campaigns and resource optimization, thereby boosting the growth of the market.

The integration of geospatial data helps businesses to analyze complex spatial data, leading to more informed decision-making.

The widespread use of smartphones and mobile devices has accelerated the adoption of location-based services (LBS). This trend allows businesses to deliver personalized content, offers, and advertisements based on a user's real-time location. By leveraging LBS, companies can enhance customer engagement, improve customer experience, and increase conversion rates. This growing demand for location-specific marketing solutions is a key driver for the market growth.

The proliferation of big data and advanced analytics has transformed how businesses approach marketing strategies. It leverages vast amounts of spatial data to identify patterns, trends, and correlations. By integrating demographic, psychographic, and behavioral data, companies can create highly targeted and efficient marketing campaigns. The ability to analyze and visualize data geographically helps businesses optimize their operations, identify new market opportunities, and improve overall business performance, fueling the growth of the market.

Global Geomarketing Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global geomarketing market report based on component, deployment mode, location, end use, and region.

Component Outlook (Revenue, USD Million, 2018 - 2030)
Software
Services
Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)
Cloud
On-Premises
Location Outlook (Revenue, USD Million, 2018 - 2030)
Indoor
Outdoor
End Use Outlook (Revenue, USD Million, 2018 - 2030)
BFSI
IT & Telecommunication
Retail & E-Commerce
Media & Entertainment
Travel & Hospitality
Others
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America

U.S.

Canada

Mexico

Europe

Germany

France

Asia Pacific

China

Japan

India

South Korea

Australia

Latin America

Brazil

Middle East and Africa (MEA)

UAE

Saudi Arabia

South Africa

Product Code: GVR-4-68040-390-0

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
1.4. 1.4 Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Geomarketing Market Snapshot
2.2. Geomarketing Market- Segment Snapshot
2.3. Geomarketing Market- Competitive Landscape Snapshot

Chapter 3. Geomarketing Platform Market - Industry Outlook

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
- 3.4.1. Porter's analysis
- 3.4.2. Macroeconomic analysis
3.5. Geomarketing Market Technology Trends

Chapter 4. Geomarketing Market: Component Estimates & Trend Analysis

4.1. Component Movement Analysis & Market Share, 2023 & 2030
4.2. Geomarketing Market Estimates & Forecast By Component (USD Million)
- 4.2.1. Software
- 4.2.2. Services

Chapter 5. Geomarketing Market: Deployment Mode Estimates & Trend Analysis

5.1. Deployment Mode Movement Analysis & Market Share, 2023 & 2030
5.2. Geomarketing Market Estimates & Forecast By Deployment Mode (USD Million)
- 5.2.1. Cloud
- 5.2.2. On-Premises

Chapter 6. Geomarketing Market: Location Estimates & Trend Analysis

6.1. Location Movement Analysis & Market Share, 2023 & 2030
6.2. Geomarketing Market Estimates & Forecast By Location (USD Million)
- 6.2.1. Indoor
- 6.2.2. Outdoor

Chapter 7. Geomarketing Market: End Use Estimates & Trend Analysis

7.1. End Use Movement Analysis & Market Share, 2023 & 2030
7.2. Geomarketing Market Estimates & Forecast, By End Use (USD Million)
- 7.2.1. BFSI
- 7.2.2. IT & Telecommunication
- 7.2.3. Retail & E-Commerce
- 7.2.4. Media & Entertainment
- 7.2.5. Travel & Hospitality
- 7.2.6. Others

Chapter 8. Regional Estimates & Trend Analysis

8.1. Geomarketing Market by Region, 2023 & 2030
8.2. North America
- 8.2.1. North America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.2.2. U.S.
- 8.2.3. Canada
- 8.2.4. Mexico
8.3. Europe
- 8.3.1. Europe Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.3.2. UK
- 8.3.3. Germany
- 8.3.4. France
8.4. Asia Pacific
- 8.4.1. Asia Pacific Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.4.2. China
- 8.4.3. Japan
- 8.4.4. India
- 8.4.5. South Korea
- 8.4.6. Australia
8.5. Latin America
- 8.5.1. Latin America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.5.2. Brazil
8.6. Middle East & Africa (MEA)
- 8.6.1. MEA Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 8.6.2. UAE
- 8.6.3. Saudi Arabia
- 8.6.4. South Africa

Chapter 9. Geomarketing Market - Competitive Landscape

9.1. Recent Developments & Impact Analysis, By Key Market Participants
9.2. Company Categorization
9.3. Participant's Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Positioning Analysis
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
- 9.8.1. Expansion/Divestiture
- 9.8.2. Collaborations/Partnerships
- 9.8.3. New Product Launches
- 9.8.4. Contract
9.9. Company Profiles
- 9.9.1. IBM Corporation
  - 9.9.1.1. Participant's Overview
  - 9.9.1.2. Financial Performance
  - 9.9.1.3. Product Benchmarking
  - 9.9.1.4. Recent Developments
- 9.9.2. Microsoft Corporation
  - 9.9.2.1. Participant's Overview
  - 9.9.2.2. Financial Performance
  - 9.9.2.3. Product Benchmarking
  - 9.9.2.4. Recent Developments
- 9.9.3. Cisco Systems Inc.
  - 9.9.3.1. Participant's Overview
  - 9.9.3.2. Financial Performance
  - 9.9.3.3. Product Benchmarking
  - 9.9.3.4. Recent Developments
- 9.9.4. Oracle Corporation
  - 9.9.4.1. Participant's Overview
  - 9.9.4.2. Financial Performance
  - 9.9.4.3. Product Benchmarking
  - 9.9.4.4. Recent Developments
- 9.9.5. Adobe Inc.
  - 9.9.5.1. Participant's Overview
  - 9.9.5.2. Financial Performance
  - 9.9.5.3. Product Benchmarking
  - 9.9.5.4. Recent Developments
- 9.9.6. Salesforce.com Inc.
  - 9.9.6.1. Participant's Overview
  - 9.9.6.2. Financial Performance
  - 9.9.6.3. Product Benchmarking
  - 9.9.6.4. Recent Developments
- 9.9.7. Qualcomm
  - 9.9.7.1. Participant's Overview
  - 9.9.7.2. Financial Performance
  - 9.9.7.3. Product Benchmarking
  - 9.9.7.4. Recent Developments
- 9.9.8. Xtremepush
  - 9.9.8.1. Participant's Overview
  - 9.9.8.2. Financial Performance
  - 9.9.8.3. Product Benchmarking
  - 9.9.8.4. Recent Developments
- 9.9.9. Software AG
  - 9.9.9.1. Participant's Overview
  - 9.9.9.2. Financial Performance
  - 9.9.9.3. Product Benchmarking
  - 9.9.9.4. Recent Developments
- 9.9.10. MobileBridge
  - 9.9.10.1. Participant's Overview
  - 9.9.10.2. Financial Performance
  - 9.9.10.3. Product Benchmarking
  - 9.9.10.4. Recent Developments
- 9.9.11. Saksoft
  - 9.9.11.1. Participant's Overview
  - 9.9.11.2. Financial Performance
  - 9.9.11.3. Product Benchmarking
  - 9.9.11.4. Recent Developments

Product Code: GVR-4-68040-390-0

List of Tables

Table 1 Geomarketing Market - Key Market Driver Impact
Table 2 Geomarketing Market - Key Market Restraint Impact
Table 3 Geomarketing Market - Key Market Opportunities Impact
Table 4 Geomarketing Market - Key Market Challenges Impact
Table 5 Geomarketing Market Revenue Estimates and Forecast by Component, 2018 - 2030 (USD Million)
Table 6 Geomarketing Market Revenue Estimates and Forecast, by Deployment Mode, 2018 - 2030 (USD Million)
Table 7 Geomarketing Market Revenue Estimates and Forecast by Location, 2018 - 2030 (USD Million)
Table 8 Geomarketing Market Revenue Estimates and Forecast, by End Use, 2018 - 2030 (USD Million)
Table 9 Recent Development & Impact Analysis by Key Market Participants
Table 10 Company Heat Map Analysis
Table 11 Key Companies Launching New Products
Table 12 Key Companies Pursuing Expansions
Table 13 Key Companies Pursuing Mergers & Acquisitions
Table 14 Key Companies Striking Collaborations

List of Figures

Fig. 1 Geomarketing Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation and Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Market Snapshot
Fig. 7 Segment Snapshot (1/2)
Fig. 8 Segment Snapshot (2/2)
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Geomarketing Market Value, 2023 - 2030 (USD Million)
Fig. 11 Geomarketing Market: Industry Value Chain Analysis
Fig. 12 Geomarketing Market: Market Dynamics
Fig. 13 Geomarketing Market: PORTER's Analysis
Fig. 14 Geomarketing Market: PESTEL Analysis
Fig. 15 Geomarketing Market, by Component: Key Takeaway
Fig. 16 Geomarketing Market, by Component: Market Share, 2023 & 2030
Fig. 17 Software Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 18 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Geomarketing Market, by Deployment Mode: Key Takeaway
Fig. 20 Geomarketing Market, by Deployment Mode: Market Share, 2023 & 2030
Fig. 21 Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 22 On-Premises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 23 Geomarketing Market, by Location: Key Takeaway
Fig. 24 Geomarketing Market, by Location: Market Share, 2023 & 2030
Fig. 25 Indoor Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 Outdoor Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 27 Geomarketing Market, by End Use: Key Takeaway
Fig. 28 Geomarketing Market, by End Use: Market Share, 2023 & 2030
Fig. 29 BFSI Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 30 IT & Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 31 Retail & E-Commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 32 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 33 Travel & Hospitality Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 34 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 35 Regional Marketplace: Key Takeaway
Fig. 36 North America Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 37 U.S. Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 38 Canada Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 39 Mexico Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 40 Europe Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 41 Germany Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 42 UK Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 43 France Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 44 Asia Pacific Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 45 China Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 46 Japan Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 47 India Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 48 South Korea Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 49 Australia Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 50 Latin America Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 51 Brazil Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 52 Middle East and Africa Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 53 UAE Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 54 Saudi Arabia Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 55 South Africa Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 56 Key Company Categorization
Fig. 57 Company Market Positioning
Fig. 58 Strategic Framework