PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1561784
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1561784
Global Geomarketing Market Size Study, By Component (Software, Services), By Deployment Mode (Cloud, On-Premises), By Location (Indoor, Outdoor), and Regional Forecasts 2022-2032
Global Geomarketing Market was valued at approximately USD 17.79 billion in 2023 and is anticipated to expand at a robust CAGR of 23.12% over the forecast period from 2024 to 2032. Geomarketing, a strategic blend of geographic information and marketing practices, empowers businesses to engage and target consumers based on their geographical location. Utilizing data derived from GPS, mapping tools, and location-based analytics, businesses can precisely tailor marketing efforts to specific regions, neighborhoods, or even individual addresses. This precision allows for the creation of more relevant and effective marketing campaigns, ultimately enhancing customer experiences and driving local sales growth.
The Global Geomarketing Market is driven by rising adoption of smartphones and mobile devices has significantly accelerated the uptake of location-based services (LBS). These services enable businesses to deliver personalized content, offers, and advertisements in real-time based on a user's location. This capability has proven crucial in enhancing customer engagement, improving the overall customer experience, and boosting conversion rates, all of which serve as vital growth drivers for the geomarketing market. Additionally, the rapid advancements in geospatial technologies, such as Geographic Information Systems (GIS) and remote sensing, have markedly improved data accuracy and visualization. The integration of these geospatial technologies with real-time analytics provides businesses with deeper insights into consumer behavior, preferences, and market trends. This combination of technologies facilitates the execution of highly targeted marketing campaigns and optimizes resource allocation, further propelling market growth. However, privacy concerns related to location data is going to impede the overall demand for the market during the forecast period 2024-2032.
The key regions considered for the market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America was the dominating among regional market in terms of revenue attributed to its advanced technological infrastructure, high penetration of smartphones, and widespread adoption of location-based services. Furthermore, North America's robust e-commerce sector and a growing emphasis on personalized marketing play a significant role in driving market growth. The region's expanding investments in artificial intelligence (AI) and big data analytics for location intelligence also contribute to the market's expansion. The presence of major tech companies and innovative startups in the region, coupled with rising demand for real-time location-based advertising and its integration with social media platforms, further accelerates the market's growth trajectory.
Major market players included in this report are:
- IBM Corporation
- Microsoft Corporation
- Cisco Systems Inc.
- Oracle Corporation
- Adobe Inc.
- Salesforce.com Inc.
- Qualcomm
- Xtremepush
- Software AG
- MobileBridge
- Saksoft
The detailed segments and sub-segment of the market are explained below:
By Component:
- Software
- Services
By Deployment Mode:
- Cloud
- On-Premises
By Location:
- Indoor
- Outdoor
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- RoLA
- Middle East & Africa
- Saudi Arabia
- South Africa
- RoMEA
Years considered for the study are as follows:
- Historical year - 2022
- Base year - 2023
- Forecast period - 2024 to 2032
Key Takeaways:
- Market Estimates & Forecast for 10 years from 2022 to 2032.
- Annualized revenues and regional level analysis for each market segment.
- Detailed analysis of geographical landscape with Country level analysis of major regions.
- Competitive landscape with information on major players in the market.
- Analysis of key business strategies and recommendations on future market approach.
- Analysis of competitive structure of the market.
- Demand side and supply side analysis of the market
Table of Contents
Chapter 1. Global Geomarketing Market Executive Summary
- 1.1. Global Geomarketing Market Size & Forecast (2022-2032)
- 1.2. Regional Summary
- 1.3. Segmental Summary
- 1.3.1. By Component
- 1.3.2. By Deployment Mode
- 1.3.3. By Location
- 1.4. Key Trends
- 1.5. Recession Impact
- 1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Geomarketing Market Definition and Research Assumptions
- 2.1. Research Objective
- 2.2. Market Definition
- 2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
- 2.3.3.1. Availability
- 2.3.3.2. Infrastructure
- 2.3.3.3. Regulatory Environment
- 2.3.3.4. Market Competition
- 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
- 2.3.4.1. Regulatory frameworks
- 2.3.4.2. Technological Advancements
- 2.3.4.3. Environmental Considerations
- 2.3.4.4. Consumer Awareness & Acceptance
- 2.4. Estimation Methodology
- 2.5. Years Considered for the Study
- 2.6. Currency Conversion Rates
Chapter 3. Global Geomarketing Market Dynamics
- 3.1. Market Drivers
- 3.1.1. Rising Adoption of Location-Based Services
- 3.1.2. Rapid Development of Geospatial Technologies
- 3.1.3. Integration of AI and Big Data Analytics
- 3.2. Market Challenges
- 3.2.1. Privacy Concerns Related to Location Data
- 3.2.2. High Cost of Geospatial Technologies
- 3.3. Market Opportunities
- 3.3.1. Increasing Use of Real-Time Location-Based Advertising
- 3.3.2. Growth of E-commerce and Personalized Marketing
Chapter 4. Global Geomarketing Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
- 4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
- 4.3. Top investment opportunity
- 4.4. Top winning strategies
- 4.5. Disruptive Trends
- 4.6. Industry Expert Perspective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Geomarketing Market Size & Forecasts by Component 2022-2032
- 5.1. Segment Dashboard
- 5.2. Global Geomarketing Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. Software
- 5.2.2. Services
Chapter 6. Global Geomarketing Market Size & Forecasts by Deployment Mode 2022-2032
- 6.1. Segment Dashboard
- 6.2. Global Geomarketing Market: Deployment Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. Cloud
- 6.2.2. On-Premises
Chapter 7. Global Geomarketing Market Size & Forecasts by Location 2022-2032
- 7.1. Segment Dashboard
- 7.2. Global Geomarketing Market: Location Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. Indoor
- 7.2.2. Outdoor
Chapter 8. Global Geomarketing Market Size & Forecasts by Region 2022-2032
- 8.1. North America Geomarketing Market
- 8.1.1. U.S. Geomarketing Market
- 8.1.1.1. Component breakdown size & forecasts, 2022-2032
- 8.1.1.2. Deployment Mode breakdown size & forecasts, 2022-2032
- 8.1.1.3. Location breakdown size & forecasts, 2022-2032
- 8.1.2. Canada Geomarketing Market
- 8.1.1. U.S. Geomarketing Market
- 8.2. Europe Geomarketing Market
- 8.2.1. U.K. Geomarketing Market
- 8.2.2. Germany Geomarketing Market
- 8.2.3. France Geomarketing Market
- 8.2.4. Spain Geomarketing Market
- 8.2.5. Italy Geomarketing Market
- 8.2.6. Rest of Europe Geomarketing Market
- 8.3. Asia-Pacific Geomarketing Market
- 8.3.1. China Geomarketing Market
- 8.3.2. India Geomarketing Market
- 8.3.3. Japan Geomarketing Market
- 8.3.4. Australia Geomarketing Market
- 8.3.5. South Korea Geomarketing Market
- 8.3.6. Rest of Asia Pacific Geomarketing Market
- 8.4. Latin America Geomarketing Market
- 8.4.1. Brazil Geomarketing Market
- 8.4.2. Mexico Geomarketing Market
- 8.4.3. Rest of Latin America Geomarketing Market
- 8.5. Middle East & Africa Geomarketing Market
- 8.5.1. Saudi Arabia Geomarketing Market
- 8.5.2. South Africa Geomarketing Market
- 8.5.3. Rest of Middle East & Africa Geomarketing Market
Chapter 9. Competitive Intelligence
- 9.1. Key Company SWOT Analysis
- 9.1.2 Company 2
- 9.2. Top Market Strategies
- 9.3. Company Profiles
- 9.3.1. IBM Corporation
- 9.3.1.1. Key Information
- 9.3.1.2. Overview
- 9.3.1.3. Financial (Subject to Data Availability)
- 9.3.1.4. Product Summary
- 9.3.1.5. Market Strategies
- 9.3.2. Microsoft Corporation
- 9.3.3. Cisco Systems Inc.
- 9.3.4. Oracle Corporation
- 9.3.5. Adobe Inc.
- 9.3.6. Salesforce.com Inc.
- 9.3.7. Qualcomm
- 9.3.8. Xtremepush
- 9.3.9. Software AG
- 9.3.10. MobileBridge
- 9.3.11. Saksoft
- 9.3.1. IBM Corporation
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
