PUBLISHER: Grand View Research | PRODUCT CODE: 1493180
PUBLISHER: Grand View Research | PRODUCT CODE: 1493180
The global healthcare CRM market size is anticipated to reach USD 30.65 billion by 2030, registering a CAGR of 7.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The adoption of customer relationship management (CRM) in healthcare organizations streamlines workflows and enhances patient care while reducing costs and improving efficiency. The global COVID-19 pandemic underscored the urgent need for digitized interoperability solutions to deliver faster and more effective results. The increasing adoption of Electronic Health Records (EHR) in both developed and developing economies is also expected to fuel significant growth in this market. Key drivers for the industry growth include the rising geriatric population, incidence of chronic diseases, and advancements in technology. The demand for operational efficiency, adoption of home care/virtual care, and the emergence of big data further contribute to market growth.
For example, in September 2023, NHS Digital (England) reported that 4,878 practices conducted at least one online consultation, with approximately 2.4 million patient submissions received, of which 1.6 million were clinical. Market players adopt strategies, such as new product launches and forming collaborations, partnerships, and engaging in mergers and acquisitions to strengthen their position. For instance, in October 2022, Fujitsu partnered with Salesforce Japan Co., Ltd. to introduce digital solutions in the healthcare industry, leveraging Fujitsu's expertise in managing pharmaceutical and medical data and computing technologies along with Salesforce Japan's CRM proficiency. Similarly, in August 2021, Zoho Corp. unveiled Canvas Zoho CRM, a creative studio for CRM customization designed to simplify the user experience and increase CRM adoption rates.