PUBLISHER: Grand View Research | PRODUCT CODE: 1301257
PUBLISHER: Grand View Research | PRODUCT CODE: 1301257
The global nail salon market size is expected to reach USD 20.30 billion by 2030, registering a CAGR of 8.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. Maintaining nail health through regular care at a nail salon is not only a healthy habit but also a smart business investment. By providing professional nail services, salons contribute to preventing dry skin, addressing rough areas, and minimizing the occurrence of ingrown fingernails and toenails.Nail salons excel in addressing rough areas on the nails, which can occur due to various factors, such as exposure to harsh chemicals or improper nail care techniques. Through professional services, such as nail buffing, filing, and cuticle care, salons effectively smooth out rough edges, resulting in aesthetically pleasing nails. This attention to detail not only improves the appearance of the nails but also contributes to overall nail health.
Salons have strategically broadened their range of services to drive customer engagement and promote the sale of higher-value products and services. In addition, numerous nail salons now provide quirky comic nails featuring a 2D design, catering to the growing demand for trendy, 2D illusion nails among consumers. Akiko Nails, a U.S.-based grooming salon, offers various services featuring Japanese design techniques attracting individuals, who prefer to apply quirky designs, to the salon driving the industry growth. The male manicure, previously linked to rock and roll and punk culture, has transformed in recent years. Nail polish, once viewed as an accessory for iconic figures like David Bowie and Kurt Cobain, is now being embraced by mainstream artists, influencers, and celebrities.
Notably, individuals, such as MGK, Lil Yachty, and Lil Huddy, who have a significant presence in the music industry and social media, are not only incorporating nail polish into their regular appearance but also venturing into the market by launching their own products. This trend signifies a shift in the perception of male grooming and presents business opportunities within the market.Furthermore, membership-based models in the market aid in growth by fostering customer loyalty, providing a stable revenue stream, creating upselling opportunities, generating word-of-mouth referrals, enabling personalization, and establishing a competitive advantage. GlossLab, a Singapore-based nail salon operates on a membership-based model, offering unlimited manicures and polish changes each month. While open to all customers, GlossLab introduced memberships specifically for individuals who regularly seek nail services and require frequent visits for their nail care needs.