Nail Salon Market Size, Share, and Growth Analysis, By Service (Manicure, Pedicure), By Customer Preference (Luxury experience, Budget-friendly experience), By Age Group, By End-user, By Region - Industry Forecast 2025-2032

Nail Salon Market size was valued at USD 11.9 billion in 2023 and is poised to grow from USD 12.88 billion in 2024 to USD 24.19 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global nail salon industry is witnessing robust growth driven by increased consumer awareness of personal care, the rising popularity of nail art and customization, and higher disposable incomes. The surge in aesthetic appreciation fueled by social media and influencer culture is amplifying foot traffic to nail salons, while innovations like LED curing, dip powder nails, and demand for non-toxic products present new opportunities. Franchise expansion, as seen with Townhouse's recent launch in Beverly Hills, is indicative of competitive market dynamics. However, challenges persist, including intense competition, strict safety regulations, and a shift towards at-home nail care. Salons focusing on unique services, premium products, and sustainable practices are well-positioned to thrive in this vibrant yet congested market through 2032.

Top-down and bottom-up approaches were used to estimate and validate the size of the Nail Salon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Nail Salon Market Segments Analysis

Global Nail Salon Market is segmented by Service, Customer Preference, Age Group, End-user and region. Based on Service, the market is segmented into Manicure, Pedicure, Fiberglass & Silk Wraps, UV Gel Overlays And Extensions and Acrylic Overlays And Extensions. Based on Customer Preference, the market is segmented into Luxury experience and Budget-friendly experience. Based on Age Group, the market is segmented into Below 18, 19 to 40, 41 to 60 and Above 60. Based on End-user, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Nail Salon Market

The Nail Salon market is being significantly driven by a heightened focus on personal care and a rising awareness of aesthetics, particularly among men. As more men embrace grooming practices, including manicures and pedicures, there has been a notable increase in demand for nail salons that cater specifically to male clientele. This shift not only indicates a broader acceptance of grooming trends among men but also presents fresh opportunities for market participants to diversify their service offerings. Consequently, nail salons are adapting to this changing landscape, ensuring they meet the evolving preferences of a growing male consumer base, thereby fueling market growth.

Restraints in the Nail Salon Market

The nail salon market faces several significant restraints, primarily due to the stringent regulatory requirements that ensure customer safety and prevent issues such as infections, fungus, and cross-contamination. To adhere to these enhanced safety standards, salons must invest in improved sterilization solutions, which can lead to increased operational costs. This financial burden ultimately diminishes the profitability of nail salons worldwide, as they struggle to balance compliance with maintaining a sustainable business model. Consequently, these challenges can hinder growth and expansion opportunities within the industry, impacting the overall market dynamics for nail salons.

Market Trends of the Nail Salon Market

The nail salon market is increasingly embracing the trend of using vegan and cruelty-free nail products, as consumers become more conscious of ethical beauty practices. By prioritizing eco-friendly formulations, salons can differentiate themselves in a competitive landscape and attract a discerning clientele that values sustainability. This shift not only meets the demands of a growing demographic seeking health-conscious and ethically sourced beauty options, but also aligns with broader market trends favoring transparency and responsible consumerism. As awareness around animal welfare and environmental impact rises, the focus on vegan products is poised to significantly influence salon strategies and expand business opportunities through 2032 and beyond.