Europe Kitchen Small Electronic Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024

Description

Europe Kitchen Small Electronic Appliances Market was valued at USD 18.3 billion in 2023 and is expected to grow at 4.8% CAGR from 2024 to 2032. This growth is driven by a shift towards energy-efficient and environmentally friendly products, reflecting an increasing consumer focus on sustainability and supported by strict European Union regulations.

The market is highly competitive, particularly in countries such as Germany, the UK, and France, where established brands dominate. This high level of market saturation leads to limited differentiation among products, resulting in aggressive price competition. As a result, new or smaller brands face challenges in carving out a niche as they struggle to compete against these well-established players, which impacts their profit margins.

The European market is segmented based on product type, including food preparation appliances, cooking appliances, specialty appliances, and other heating devices. In 2023, cooking appliances were the largest segment, accounting for USD 7.7 billion in sales. This category is expected to grow at a CAGR of 5.1% from 2024 to 2032. The rise in home cooking, driven by health-conscious consumers and the growing trend of preparing meals at home instead of dining out, is a key factor behind this growth. Consumers are particularly attracted to advanced cooking appliances, such as smart ovens, induction cooktops, and versatile air fryers, which offer convenience and efficiency in meal preparation.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$18.3 Billion
Forecast Value	$27.9 Billion
CAGR	4.8%

The market is divided based on end users, with residential and commercial segments. The residential sector led the market in 2023, holding a 75% share, and is forecasted to grow at a CAGR of 4.9% during the forecast period. Factors like urbanization and the increasing number of smaller living spaces drive the demand for compact, multifunctional appliances that save space while improving cooking efficiency. Additionally, the integration of smart technology into these devices caters to modern, tech-savvy consumers, further boosting the appeal of small kitchen appliances in the residential market.

Germany contributed USD 4.2 billion in 2023 and is expected to experience a growth rate of 5.4% CAGR from 2024 to 2032. The growth in this region is driven by a high-income consumer base that values premium, aesthetically designed kitchen appliances. The country's strong e-commerce sector and preference for durable, high-quality products further support the continued expansion of the small kitchen appliances market.

Product Code: 12208

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising demand for energy-efficient appliances
  - 3.2.1.2 Growth of the small-space living trend
  - 3.2.1.3 Innovative product designs and premiumization
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Stringent environmental regulations
  - 3.2.2.2 High competition and market saturation
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Million) (Thousand Units)

5.1 Key trends
5.2 Cooking Appliances
- 5.2.2 Toasters
  - 5.2.2.1 Two-slice toasters
  - 5.2.2.2 Four-slice toasters
  - 5.2.2.3 Toaster ovens
  - 5.2.2.4 Microwaves
  - 5.2.2.5 Solo microwaves
  - 5.2.2.6 Grill microwaves
  - 5.2.2.7 Others
- 5.2.3 Hot Plates
  - 5.2.3.1 Single hot plate
  - 5.2.3.2 Double hot plate
  - 5.2.3.3 Multi hot plate
- 5.2.4 Cookers
- 5.2.5 Others (electric kettles etc.)
5.3 Food Preparation appliances
5.4 Fryers
- 5.4.1 Air fryers
- 5.4.2 Deep fryers
- 5.4.3 Others
5.5 Grinders
- 5.5.1 Mixers
- 5.5.2 Juicers
- 5.5.3 Food processors
- 5.5.4 Others (food dehydrators etc.)
5.6 Specialty appliances
- 5.6.1 Popcorn machines
- 5.6.2 Ice cream makers
- 5.6.3 Waffle makers
- 5.6.4 Soda maker
- 5.6.5 Others (hot dog machines etc.)
5.7 Others (heating appliances etc.)

Chapter 6 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Million) (Thousand Units)

6.1 Key trends
6.2 Residential
6.3 Commercial

Chapter 7 Market Estimates & Forecast, By Function, 2021 - 2032, (USD Million) (Thousand Units)

7.1 Key trends
7.2 Conventional
- 7.2.1 Smart
- 7.2.2 Wi-Fi
- 7.2.3 Bluetooth
- 7.2.4 Others (zigbee technology, etc.)
7.3 Key trends

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Million) (Thousand Units)

8.1 Key trends
8.2 Online
8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Thousand Units)

9.1 Key trends
- 9.1.1 Europe
  - 9.1.1.1 Germany
  - 9.1.1.2 UK
  - 9.1.1.3 France
  - 9.1.1.4 Spain
  - 9.1.1.5 Italy
  - 9.1.1.6 Russia
  - 9.1.1.7 Sweden
  - 9.1.1.8 Belgium
  - 9.1.1.9 Switzerland
  - 9.1.1.10 Greece

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

10.1 Beko
10.2 Bosch
10.3 Braun
10.4 De'Longhi
10.5 Electrolux
10.6 Kenwood
10.7 KitchenAid
10.8 Miele
10.9 Panasonic
10.10 Philips
10.11 Russell Hobbs
10.12 Siemens
10.13 SMEG
10.14 Tefal
10.15 Whirlpool

Europe Kitchen Small Electronic Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032