Laundry Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024

Description

The Global Laundry Care Products Market size secured USD 102.8 billion in 2023 and will register a 5.6% CAGR from 2024 to 2032, owing to product innovation and rising urbanization. As urban populations grow, particularly in developing regions, demand for convenient and efficient laundry solutions increases. New product formats such as eco-friendly detergents, concentrated formulas, and laundry pods cater to environmentally conscious and time-pressed consumers. Urbanization also drives the use of washing machines, further fueling demand for specialized detergents and fabric conditioners.

These trends, combined with evolving consumer preferences, will play a vital role in expanding the laundry care market size. The laundry care products industry is classified based on product type, distribution channel, price range, application, and region. The detergent segment surpassed USD 56.9 billion and will grow at a 5.7% CAGR through 2032, attributed to its essential role in household cleaning routines. Detergents are widely used for their effective stain removal, fabric care, and versatility in both machine and hand washing.

Innovations, such as concentrated formulas, eco-friendly ingredients, and compatibility with various washing machines have increased consumer demand. The segment's dominance is further driven by growing urbanization and rising hygiene awareness, making detergents the primary choice in laundry care products worldwide. In 2023, the offline segment dominated the market with approximately 67.7% of the total share and will grow at a 5.2% CAGR from 2024-2032. This segment remains a key player, especially in regions where traditional retail shopping is favored. It includes supermarkets, hypermarkets, convenience stores, and specialty outlets, allowing consumers to physically examine products and make immediate purchases.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$102.8 Billion
Forecast Value	$165.6 Billion
CAGR	5.6%

The tactile experience, combined with in-store promotions, discounts, and bundle offers, appeals strongly to price-conscious shoppers seeking value. Asia Pacific emerged as the leading region, generating significant revenue of USD 38.2 billion, with growth expected at a CAGR of 6.1% over the forecast period. The region's rapid expansion in the laundry care products market is fueled by rising urbanization, increasing disposable incomes, and the growth of the middle class. Consumers in countries like China, India, and Southeast Asia are becoming more brand-conscious, seeking premium detergents and fabric conditioners.Additionally, heightened hygiene awareness, particularly post-COVID-19, has further accelerated demand for effective laundry care products.

Product Code: 11296

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising consumer awareness of hygiene and cleanliness
  - 3.2.1.2 Innovation and product development
  - 3.2.1.3 Increasing urbanization and busy lifestyles
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Environmental concerns and regulatory challenges
  - 3.2.2.2 Intense market competition and price wars
3.3 Consumer buying behavior analysis
- 3.3.1 Demographic trends
- 3.3.2 Factors affecting buying decision
- 3.3.3 Consumer product adoption
- 3.3.4 Preferred distribution channel
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Pricing analysis
3.7 Porter's analysis
3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Laundry Care Products Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)

5.1 Key trends
5.2 Detergents
- 5.2.1 Powder detergents
- 5.2.2 Liquid detergents
- 5.2.3 Pods/Capsules
5.3 Fabric softeners and conditioners
5.4 Stain removers and Pre-treatment products
5.5 Bleaches
5.6 Laundry Additives
5.7 Others

Chapter 6 Laundry Care Products Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Billion) (Million Units)

6.1 Key trends
6.2 Low
6.3 Medium
6.4 High

Chapter 7 Laundry Care Products Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion) (Million Units)

7.1 Key trends
7.2 Household
7.3 Commercial

Chapter 8 Laundry Care Products Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

8.1 Key trends
8.2 Online
- 8.2.1 Ecommerce
- 8.2.2 Company website
8.3 Offline
- 8.3.1 Supermarkets & hypermarkets
- 8.3.2 Specialty stores
- 8.3.3 Others

Chapter 9 Laundry Care Products Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.4.8 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA

Chapter 10 Company Profiles

10.1 Amway Home
10.2 Ariel
10.3 Bonux
10.4 Breeze
10.5 Calgon
10.6 Clorox
10.7 Comfort
10.8 Downy
10.9 Gain
10.10 OMO
10.11 Persil
10.12 Seventh Generation
10.13 Silan
10.14 Tide
10.15 Woolite

Laundry Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032