Global Laundry Care Market 2025-2029

Description

List of Tables

The laundry care market is forecasted to grow by USD 23.3 billion during 2024-2029, accelerating at a CAGR of 3.9% during the forecast period. The report on the laundry care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and portfolio extension, shift from traditional laundry care products, and improved packaging solutions for laundry care products.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	3.7%
CAGR	3.9%
Incremental Value	$23.3 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's laundry care market is segmented as below:

By Distribution Channel

Offline
Online

By Product

Laundry detergent
Fabric softner
Others
Laundry detergent

By Application

Residential
Commercial

By Type

Liquids
Powders
Pods
Sheets
Bar soaps

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the emergence of eco-friendly and sustainable products in laundry care as one of the prime reasons driving the laundry care market growth during the next few years. Also, rising demand for laundry pods and expansion of distribution network will lead to sizable demand in the market.

The report on the laundry care market covers the following areas:

Laundry Care Market sizing
Laundry Care Market forecast
Laundry Care Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading laundry care market vendors that include Amway Corp., Church and Dwight Co. Inc., Colgate Palmolive Co., Fena Pvt. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Grab Green Home, Henkel AG and Co. KGaA, Jyothy Labs Ltd., Kao Corp., Lion Corp., Puracy, PZ Cussons PLC, Reckitt Benckiser Group PLC, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Venus Laboratories DBA Earth Friendly Products. Also, the laundry care market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR40620

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Laundry Care Market 2019 - 2023
- Historic Market Size - Data Table on Global Laundry Care Market 2019 - 2023 ($ billion)
5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.4 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.5 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI in global laundry care market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Distribution Channel

8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ billion)
- Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online - Market size and forecast 2024-2029 ($ billion)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Laundry detergent - Market size and forecast 2024-2029
- Chart on Laundry detergent - Market size and forecast 2024-2029 ($ billion)
- Data Table on Laundry detergent - Market size and forecast 2024-2029 ($ billion)
- Chart on Laundry detergent - Year-over-year growth 2024-2029 (%)
- Data Table on Laundry detergent - Year-over-year growth 2024-2029 (%)
9.4 Fabric softner - Market size and forecast 2024-2029
- Chart on Fabric softner - Market size and forecast 2024-2029 ($ billion)
- Data Table on Fabric softner - Market size and forecast 2024-2029 ($ billion)
- Chart on Fabric softner - Year-over-year growth 2024-2029 (%)
- Data Table on Fabric softner - Year-over-year growth 2024-2029 (%)
9.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

10 Market Segmentation by Application

10.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
10.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
10.3 Residential - Market size and forecast 2024-2029
- Chart on Residential - Market size and forecast 2024-2029 ($ billion)
- Data Table on Residential - Market size and forecast 2024-2029 ($ billion)
- Chart on Residential - Year-over-year growth 2024-2029 (%)
- Data Table on Residential - Year-over-year growth 2024-2029 (%)
10.4 Commercial - Market size and forecast 2024-2029
- Chart on Commercial - Market size and forecast 2024-2029 ($ billion)
- Data Table on Commercial - Market size and forecast 2024-2029 ($ billion)
- Chart on Commercial - Year-over-year growth 2024-2029 (%)
- Data Table on Commercial - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

11 Market Segmentation by Type

11.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
11.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
11.3 Liquids - Market size and forecast 2024-2029
- Chart on Liquids - Market size and forecast 2024-2029 ($ billion)
- Data Table on Liquids - Market size and forecast 2024-2029 ($ billion)
- Chart on Liquids - Year-over-year growth 2024-2029 (%)
- Data Table on Liquids - Year-over-year growth 2024-2029 (%)
11.4 Powders - Market size and forecast 2024-2029
- Chart on Powders - Market size and forecast 2024-2029 ($ billion)
- Data Table on Powders - Market size and forecast 2024-2029 ($ billion)
- Chart on Powders - Year-over-year growth 2024-2029 (%)
- Data Table on Powders - Year-over-year growth 2024-2029 (%)
11.5 Pods - Market size and forecast 2024-2029
- Chart on Pods - Market size and forecast 2024-2029 ($ billion)
- Data Table on Pods - Market size and forecast 2024-2029 ($ billion)
- Chart on Pods - Year-over-year growth 2024-2029 (%)
- Data Table on Pods - Year-over-year growth 2024-2029 (%)
11.6 Sheets - Market size and forecast 2024-2029
- Chart on Sheets - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sheets - Market size and forecast 2024-2029 ($ billion)
- Chart on Sheets - Year-over-year growth 2024-2029 (%)
- Data Table on Sheets - Year-over-year growth 2024-2029 (%)
11.7 Bar soaps - Market size and forecast 2024-2029
- Chart on Bar soaps - Market size and forecast 2024-2029 ($ billion)
- Data Table on Bar soaps - Market size and forecast 2024-2029 ($ billion)
- Chart on Bar soaps - Year-over-year growth 2024-2029 (%)
- Data Table on Bar soaps - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

13.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
13.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
13.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
13.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.13 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
13.14 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
13.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
13.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
13.17 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

14 Drivers, Challenges, and Opportunity/Restraints

14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints

15 Competitive Landscape

15.1 Overview
15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
- Overview on factors of disruption
15.4 Industry risks
- Impact of key risks on business

16 Competitive Analysis

16.1 Companies profiled
- Companies covered
16.2 Company ranking index
- Company ranking index
16.3 Market positioning of companies
- Matrix on companies position and classification
16.4 Church and Dwight Co. Inc.
- Church and Dwight Co. Inc. - Overview
- Church and Dwight Co. Inc. - Business segments
- Church and Dwight Co. Inc. - Key offerings
- Church and Dwight Co. Inc. - Segment focus
- SWOT
16.5 Colgate Palmolive Co.
- Colgate Palmolive Co. - Overview
- Colgate Palmolive Co. - Business segments
- Colgate Palmolive Co. - Key news
- Colgate Palmolive Co. - Key offerings
- Colgate Palmolive Co. - Segment focus
- SWOT
16.6 Fena Pvt. Ltd.
- Fena Pvt. Ltd. - Overview
- Fena Pvt. Ltd. - Product / Service
- Fena Pvt. Ltd. - Key offerings
- SWOT
16.7 Godrej and Boyce Manufacturing Co. Ltd.
- Godrej and Boyce Manufacturing Co. Ltd. - Overview
- Godrej and Boyce Manufacturing Co. Ltd. - Product / Service
- Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
- SWOT
16.8 Grab Green Home
- Grab Green Home - Overview
- Grab Green Home - Product / Service
- Grab Green Home - Key offerings
- SWOT
16.9 Henkel AG and Co. KGaA
- Henkel AG and Co. KGaA - Overview
- Henkel AG and Co. KGaA - Business segments
- Henkel AG and Co. KGaA - Key news
- Henkel AG and Co. KGaA - Key offerings
- Henkel AG and Co. KGaA - Segment focus
- SWOT
16.10 Jyothy Labs Ltd.
- Jyothy Labs Ltd. - Overview
- Jyothy Labs Ltd. - Product / Service
- Jyothy Labs Ltd. - Key offerings
- SWOT
16.11 Kao Corp.
- Kao Corp. - Overview
- Kao Corp. - Business segments
- Kao Corp. - Key news
- Kao Corp. - Key offerings
- Kao Corp. - Segment focus
- SWOT
16.12 Lion Corp.
- Lion Corp. - Overview
- Lion Corp. - Business segments
- Lion Corp. - Key news
- Lion Corp. - Key offerings
- Lion Corp. - Segment focus
- SWOT
16.13 Puracy
- Puracy - Overview
- Puracy - Product / Service
- Puracy - Key offerings
- SWOT
16.14 PZ Cussons Plc
- PZ Cussons Plc - Overview
- PZ Cussons Plc - Business segments
- PZ Cussons Plc - Key offerings
- PZ Cussons Plc - Segment focus
- SWOT
16.15 Reckitt Benckiser Group Plc
- Reckitt Benckiser Group Plc - Overview
- Reckitt Benckiser Group Plc - Business segments
- Reckitt Benckiser Group Plc - Key news
- Reckitt Benckiser Group Plc - Key offerings
- Reckitt Benckiser Group Plc - Segment focus
- SWOT
16.16 RSPL Ltd.
- RSPL Ltd. - Overview
- RSPL Ltd. - Product / Service
- RSPL Ltd. - Key offerings
- SWOT
16.17 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus
- SWOT
16.18 Venus Laboratories DBA Earth Friendly Products
- Venus Laboratories DBA Earth Friendly Products - Overview
- Venus Laboratories DBA Earth Friendly Products - Product / Service
- Venus Laboratories DBA Earth Friendly Products - Key offerings
- SWOT

17 Appendix

17.1 Scope of the report
17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
17.3 Currency conversion rates for US$
- Currency conversion rates for US$
17.4 Research methodology
- Research methodology
17.5 Data procurement
- Information sources
17.6 Data validation
- Data validation
17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
17.8 Data synthesis
- Data synthesis
17.9 360 degree market analysis
- 360 degree market analysis
17.10 List of abbreviations
- List of abbreviations