Retail Occasions Series - United Kingdom (UK) Black Friday 2023

The UK Black Friday 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday. The report analyses the major players, the main trends, and consumer attitudes.

The proportion of consumers shopping during the Black Friday promotional period this year has risen. Though shopper penetration has increased this year, it is anticipated that the size of the Black Friday occasions market in the UK will have decreased. This is due to consumer average spending falling across several key categories, with notable drops in electricals & technology.

Scope

Spending on home appliances fell in 2023, likely due to consumers cutting back on higher ticket items and opting to use the occasion to purchase early Christmas presents instead.
The proportion of Black Friday spending that shoppers stated was online declined across all categories this year.
Shoppers rated Amazon top for range, price, quality, display and interesting products, with almost 40% of consumers stating that the online pureplay was the first port of call when looking for Black Friday purchases.

Reasons to Buy

Identify the key retailers used by consumers to purchase products across various Black Friday categories, and what drives consumers to shop with these retailers
Understand the impact Black Friday & Cyber Monday have on influencing consumers purchasing decision
Understand the popular channels used by consumers when shopping during the Black Friday period
Identify the products consumers purchased the most within each sector this year, and how this compares to 2022

KEY FINDINGS

Definitions
Chart of the month - Older consumers take advantage of Black Friday discounts when shopping for Christmas 2023
The key findings
Trend insight - instore
Trend insight - online

CONSUMER ATTITUDES

Buying dynamics
Participation
Barriers to purchase
Financial wellbeing
Black Friday spending
Financing spending
Purchasing dates
Impact on timing
Impact on Christmas spend
Purchasing recipients
Research
Retailer promotions
Consumer attitudes
Consumer preferences
Online spending
Black Friday & Cyber Monday statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-grocers
Retailer drivers by category

ELECTRICALS & TECHNOLOGY

Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
Amazon electricals

CLOTHING & FOOTWEAR

Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
Black Friday & Cyber Monday statements

HEALTH & BEAUTY

Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics

ENTERTAINMENT & LEISURE

Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
HOMEWARES, FURNITURE & DIY
Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
Consumer attitudes

SPECIALITY FOOD & DRINK

Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics

MISCELLANEOUS PRODUCTS

Buying dynamics
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics

METHODOLOGY

Technical details: consumer survey work

List of Tables

Impact of Black Friday/Cyber Monday period on timing of purchasing, 2023
Retailer ratings across key measures - grocers, 2023
Retailer ratings across key measures - non-grocers, 2023
Percentage point change - top 10 retailers shopped at for electricals & technology, 2022 to 2023
Products purchased, audio visual, 2022 & 2023
Retailers used, audio visual, 2022 & 2023
Products purchased, computers & tablets, 2022 & 2023
Retailers used, computers & tablets, 2022 & 2023
Products purchased, gaming hardware, 2022 & 2023
Retailers used, gaming hardware, 2022 & 2023
Products purchased, home appliances, 2022 & 2023
Retailers used, home appliances, 2022 & 2023
Products purchased, personal grooming, 2022 & 2023
Retailers used, personal grooming, 2022 & 2023
Products purchased, Amazon hero products, 2022 & 2023
Percentage point change - top 10 retailers shopped at for clothing & footwear, 2022 to 2023
Products purchased, clothing, 2022 & 2023
Retailers used, clothing, 2022 & 2023
Products purchased, accessories, 2022 & 2023
Retailers used, accessories, 2022 & 2023
Products purchased, footwear, 2022 & 2023
Retailers used, footwear, 2022 & 2023
Products purchased, health & beauty, 2022 & 2023
Percentage point change - top 10 retailers shopped at for health & beauty, 2022 to 2023
Percentage point change - top 10 retailers shopped at for entertainment & leisure, 2022 to 2023
Products purchased, entertainment & books, 2022 & 2023
Retailers used, entertainment & books, 2022 & 2023
Products purchased, sports & leisure, 2022 & 2023
Retailers used, sports & leisure, 2022 & 2023
Products purchased, toys & games, 2022 & 2023
Retailers used, toys & games, 2022 & 2023
Percentage point change - top 10 retailers shopped at for homewares, furniture & DIY, 2022 to 2023
Products purchased, homewares, 2022 & 2023
Retailers used, homewares, 2022 & 2023
Products purchased, DIY & gardening, 2022 & 2023
Retailers used, DIY & gardening, 2022 & 2023
Products purchased, floorcoverings, 2022 & 2023
Retailers used, floorcoverings, 2022 & 2023
Products purchased, furniture, 2022 & 2023
Retailers used, furniture, 2022 & 2023
Percentage point change - top 10 retailers shopped at for speciality food & drink, 2022 to 2023
Products purchased, food & nutrition, 2022 & 2023
Retailers used, food & nutrition, 2022 & 2023
Products purchased, drinks, 2022 & 2023
Retailers used, drinks, 2022 & 2023
Percentage point change - top 10 retailers shopped at for miscellaneous products, 2022 to 2023
Products purchased, pet care, 2022 & 2023
Retailers used, pet care, 2022 & 2023
Products purchased, seasonal, 2022 & 2023
Retailers used, seasonal, 2022 & 2023
Products purchased, stationery, 2022 & 2023
Retailers used, stationery, 2022 & 2023

List of Figures

Consumers stating whether they used Black Friday/Cyber Monday promotions as an opportunity to buy Christmas gifts, 2022 & 2023
Black Friday shopper penetration, 2021, 2022 & 2023
Participation this year and last year, 2022 & 2023
Why did you not purchase anything during the Black Friday or Cyber Monday promotional periods this year, 2022 & 2023
Financial wellbeing compared to last year, 2022 & 2023
Black Friday spending compared to last year, 2022 & 2023
Why did you spend more this Black Friday/ Cyber Monday, 2022 & 2023
Why did you spend less this Black Friday/ Cyber Monday, 2022 & 2023
How consumers financed Black Friday spending compared to last year, 2022 & 2023
What day consumers made their purchase, 2022 & 2023
Impact of Black Friday/Cyber Monday period on timing of purchasing, 2022 & 2023
Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing, 2022 & 2023
Which sectors consumers purchased from when buying Christmas gifts during the Black Friday/ Cyber Monday promotional period, 2022 & 2023
Who were the items for that you purchased during the Black Friday or Cyber Monday promotional periods, 2022 & 2023
What research, if any, did you do before purchasing during the Black Friday or Cyber Monday promotional periods, 2022 & 2023
Which retailer did the best job of promoting or communicating deals during the Black Friday or Cyber Monday promotional periods this year, 2023, & change on 2022
Which retailer is the first port of call when looking for Black Friday purchases, 2023, & change on 2022
Do you expect retailers to offer deals, and do they influence where you shop, 2023
What sort of deals are most appealing/taken advantage of during the Black Friday or Cyber Monday promotional periods, 2023
What percentage of spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Agreement and disagreement with statements about Black Friday & Cyber Monday, 2023, & change on 2022
Electricals & technology shopper penetration, 2021, 2022 & 2023
Retailers shopped at for electricals & technology, 2022 & 2023
What's driving retailer selection for electricals & technology, 2023
Consumers using each channel for electricals & technology, 2023
Consumers using each store type for electricals & technology, 2023
Consumers using each device for electricals & technology purchases, 2023
Consumers using each fulfilment option for electricals & technology, 2022 & 2023
Average spend on electricals & technology, 2023, & change on 2022
What percentage of electricals & technology spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Audio visual shopper penetration, 2021, 2022 & 2023
Screen size of TV purchases, 2022 & 2023
Definition of TV purchased, 2022 & 2023
Screen type of TV purchased, 2022 & 2023
Computers & tablets shopper penetration, 2021, 2022 & 2023
Gaming & hardware shopper penetration, 2021, 2022 & 2023
Home appliances shopper penetration, 2021, 2022 & 2023
Personal grooming shopper penetration, 2021, 2022 & 2023
Planned/impulse purchases, electricals & technology, 2022 & 2023
Planned/impulse purchases, electricals & technology categories, 2022 & 2023
Amazon hero products shopper penetration, 2021, 2022 & 2023
Planned/impulse purchases, Amazon hero products, 2022 & 2023
Planned/impulse purchases, Amazon hero products by product type, 2022 & 2023
Ordering dynamics, Amazon electricals, 2023
Clothing & footwear shopper penetration, 2021, 2022 & 2023
Retailers shopped at for clothing & footwear, 2022 & 2023
What's driving retailer selection for clothing & footwear, 2023
Consumers using each channel for clothing & footwear, 2023
Consumers using each store type for clothing & footwear, 2023
Consumers using each device for clothing & footwear purchases, 2023
Consumers using each fulfilment option for clothing & footwear, 2022 & 2023
Average spend on clothing & footwear, 2023, & change on 2022
What percentage of clothing & footwear spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Clothing shopper penetration, 2021, 2022 & 2023
Accessories shopper penetration, 2021, 2022 & 2023
Footwear shopper penetration, 2021, 2022 & 2023
Clothing & footwear agreement and disagreement with statements about Black Friday & Cyber Monday, 2023, & change on 2022
Planned/impulse purchases, clothing & footwear, 2022 & 2023
Planned/impulse purchases, clothing & footwear categories, 2022 & 2023
Health & beauty shopper penetration, 2021, 2022 & 2023
Retailers shopped at for health & beauty, 2022 & 2023
What's driving retailer selection for health & beauty, 2023
Consumers using each channel for health & beauty, 2023
Consumers using each store type for health & beauty, 2023
Consumers using each device for health & beauty purchases, 2023
Consumers using each fulfilment option for health & beauty, 2022 & 2023
Average spend on health & beauty, 2023, & change on 2022
What percentage of health & beauty spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Planned/impulse purchases, health & beauty, 2022 & 2023
When purchasing health & beauty items during the Black Friday and/or Cyber Monday promotional period, were these purchases any of the following, 2023
Entertainment & leisure shopper penetration, 2021, 2022 & 2023
Retailers shopped at for entertainment & leisure, 2022 & 2023
What's driving retailer selection for entertainment & leisure, 2023
Consumers using each channel for entertainment & leisure, 2023
Consumers using each store type for entertainment & leisure, 2023
Consumers using each device for entertainment & leisure purchases, 2023
Consumers using each fulfilment option for entertainment & leisure, 2022 & 2023
Average spend on entertainment & leisure, 2023, & change on 2022
What percentage of entertainment & leisure spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Entertainment & books shopper penetration, 2021, 2022 & 2023
Sports & leisure shopper penetration, 2021, 2022 & 2023
Toys & games shopper penetration, 2021, 2022 & 2023
Planned/impulse purchases, entertainment & leisure, 2022 & 2023
Planned/impulse purchases, entertainment & leisure categories, 2022 & 2023
Homewares, furniture & DIY shopper penetration, 2021, 2022 & 2023
Retailers shopped at for homewares, furniture & DIY, 2022 & 2023
What's driving retailer selection for homewares, furniture & DIY, 2023
Consumers using each channel for homewares, furniture & DIY, 2023
Consumers using each store type for homewares, furniture & DIY, 2023
Consumers using each device for homewares, furniture & DIY purchases, 2023
Consumers using each fulfilment option for homewares, furniture & DIY, 2022 & 2023
Average spend on homewares, furniture & DIY, 2023, & change on 2022
What percentage of homewares, furniture & DIY spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Homewares shopper penetration, 2021, 2022 & 2023
DIY & gardening shopper penetration, 2021, 2022 & 2023
Floorcoverings shopper penetration, 2021, 2022 & 2023
Furniture shopper penetration, 2021, 2022 & 2023
Planned/impulse purchases, homewares, furniture & DIY, 2022 & 2023
Planned/impulse purchases, homewares, furniture & DIY categories, 2022 & 2023
Was delivery before Christmas a factor in whether or not to purchase furniture, 2022 & 2023
Speciality food & drink shopper penetration, 2021, 2022 & 2023
Retailers shopped at for speciality food & drink, 2022 & 2023
What's driving retailer selection for speciality food & drink, 2023
Consumers using each channel for speciality food & drink, 2023
Consumers using each store type for speciality food & drink, 2023
Consumers using each device for speciality food & drink purchases, 2023
Consumers using each fulfilment option for speciality food & drink, 2022 & 2023
Average spend on speciality food & drink, 2023, & change on 2022
What percentage of speciality food & drink spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Food and nutrition shopper penetration, 2021, 2022 & 2023
Drinks shopper penetration, 2021, 2022 & 2023
Planned/impulse purchases, speciality food & drink, 2022 & 2023
Planned/impulse purchases, speciality food & drink categories, 2022 & 2023
Miscellaneous products shopper penetration, 2021, 2022 & 2023
Retailers shopped at for miscellaneous products, 2022 & 2023
What's driving retailer selection for miscellaneous products, 2023
Consumers using each channel for miscellaneous products, 2023
Consumers using each store type for miscellaneous products, 2023
Consumers using each device for miscellaneous products purchases, 2023
Consumers using each fulfilment option for miscellaneous products, 2022 & 2023
Average spend on miscellaneous products, 2023, & change on 2022
What percentage of miscellaneous products spend was online when purchasing Black Friday/ Cyber Monday items, 2022 & 2023
Pet care shopper penetration, 2021, 2022 & 2023
Seasonal shopper penetration, 2021, 2022 & 2023
Stationery shopper penetration, 2021, 2022 & 2023
Planned/impulse purchases, miscellaneous products, 2022 & 2023
Planned/impulse purchases, miscellaneous products categories, 2022 & 2023

Retail Occasions Series - United Kingdom (UK) Black Friday 2023

Description

Table of Contents

List of Tables

Abstract

Scope

Reasons to Buy

Table of Contents

Table of Contents

KEY FINDINGS

CONSUMER ATTITUDES

ELECTRICALS & TECHNOLOGY

CLOTHING & FOOTWEAR

HEALTH & BEAUTY

ENTERTAINMENT & LEISURE

SPECIALITY FOOD & DRINK

MISCELLANEOUS PRODUCTS

METHODOLOGY

List of Tables

List of Tables

List of Figures

List of Figures