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PUBLISHER: GlobalData | PRODUCT CODE: 1576215
PUBLISHER: GlobalData | PRODUCT CODE: 1576215
Retail Occasions Series: UK Summer 2024
PUBLISHED:
PAGES: 93 Pages
DELIVERY TIME: 1-2 business days
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The UK Summer 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of summer. The report analyses the market, the major players, the main trends and consumer attitudes.
The proportion of consumers buying for summer this year has risen by 12.5ppts on 2024 to 71.1%. We have not seen this level of summer shopper penetration since 2018. A boost in consumer confidence following the recent general election will have driven this surge in consumer activity, with many consumers anticipating a Labour government and perceiving this as a positive change. 21.6% of consumers have also stated they feel better off financially this year.
Scope
- Buying for holidays saw the highest uplift in summer shoppers purchasing the category, with penetration rising 6.5ppts versus last year to 57.4%.
- 21.6% of consumers stated they feel better off financially this year.
- Amazon came out on top during the summer of 2024, with the retailer scoring highly among shoppers for its range, price, quality, and interesting product assortment.
Reasons to Buy
- Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our average spend data to understand how much consumers are paying in each summer category.
Product Code: GDRT240009OC
Table of Contents
Table of Contents
KEY FINDINGS
- Chart of the month - Sustainability and leisure spending drive younger consumers to spend less on retail
- The key findings
- Trend insight - stores
- Trend insight - online
CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Summer spending
- Financial spending
- Buying dynamics
- Spend on categories
- Spend more on categories
- Spend less on categories
- Summer activities
- Buying dynamics
- Summer statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Buying dynamics
- Bank holiday activities
- Buying dynamics
- Retailer drivers by category
FOOD & DRINK
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
BUYING FOR HOLIDAYS
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
GENERAL SUMMER PURCHASING
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
Product Code: GDRT240009OC
List of Tables
- Retailer ratings across key measures - grocers, 2024
- Retailer ratings across key measures - non-food retailers, 2024
- Bank holiday products purchased - food items, 2023 & 2024
- Bank holiday products purchased - drink items, 2023 & 2024
- Retailers shopped at for food & drink, 2023 and 2024
- Retailers most shopped at for food & drink, 2023 & 2024
- Retailers consumers switched to, 2023 & 2024
- Products purchased - non-alcoholic drinks, 2023 & 2024
- Products purchased - BBQ food, 2023 & 2024
- Products purchased - alcohol, 2023 & 2024
- Products purchased - desserts, 2023 & 2024
- Products purchased - salads, 2023 & 2024
- Products purchased - snacks, 2023 & 2024
- Products purchased - cooked meats, 2023 & 2024
- Products purchased - fish & other seafood, 2023 & 2024
- Products bought on impulse, including summer food, summer drinks and overall figure, 2023 & 2024
- Retailers shopped at for summer holiday shopping, 2023 & 2024
- Products purchased - holiday healthcare, 2023 & 2024
- Retailers used - holiday healthcare, 2023 & 2024
- Products purchased - clothing & accessories, 2023 & 2024
- Retailers used - clothing & accessories, 2023 & 2024
- Products purchased - beach & swim, 2023 & 2024
- Retailers used - beach & swim, 2023 & 2024
- Products purchased - entertainment, 2023 & 2024
- Retailers used - entertainment, 2023 & 2024
- Products purchased - luggage & travel accessories, 2023 & 2024
- Retailers used - luggage & travel accessories, 2023 & 2024
- Products purchased - holiday accessories, 2023 & 2024
- Retailers used - holiday accessories, 2023 & 2024
- Products purchased - camping & outdoors, 2023 & 2024
- Retailers used - camping & outdoors, 2023 & 2024
- Products bought on impulse, across all buying for holidays categories, 2023 & 2024
- Retailers shopped at for general summer purchasing, 2023 & 2024
- Products purchased - summer clothing, 2023 & 2024
- Retailers used - summer clothing, 2023 & 2024
- Products purchased - outdoor & gardening products, 2023 & 2024
- Retailers used - outdoor & gardening products, 2023 & 2024
- Products purchased - items for events at home, 2023 & 2024
- Retailers used - items for events at home, 2023 & 2024
- Products purchased - picnic, 2023 & 2024
- Retailers used - picnic, 2023 & 2024
- Products bought on impulse, across all summer purchasing categories, 2023 & 2024
List of Figures
- Chart of the month - Reasons why consumers spent less this summer, compared to last summer, by age
- Summer shopper penetration, by demographic & region, 2022, 2023 & 2024
- Summer retail shopper penetration, by demographic & region, 2022, 2023 & 2024
- Summer leisure penetration, by demographic & region, 2022, 2023 & 2024
- Financial wellbeing compared to last year, 2023 & 2024
- Summer spending compared to last year, 2023 & 2024
- How consumers financed summer spending, 2023 & 2024
- Retail vs leisure split of spending, 2024
- Spend on categories compared to last year, 2024
- Why consumers spent more this summer compared to last, 2024
- Why consumers spent less this summer compared to last, 2024
- Summer activities undertaken, 2024
- Holiday locations in the UK and UK holiday types, 2023 & 2024
- International holiday locations and international holiday types, 2023 & 2024
- Summer statements: agreement and disagreement, 2024, and change on 2023
- Which retailer did the best job at communicating and promoting deals for summer, 2024
- Bank holiday shopper penetration, by demographic & region, 2022, 2023 & 2024
- Bank holiday activities undertaken, 2024
- Bank holiday food penetration (and by demographic), 2022, 2023 & 2024
- Bank holiday drinks penetration (and by demographic), 2022, 2023 & 2024
- Summary of retailer drivers by category, 2024
- Summer food & drink penetration (and by demographic) 2022, 2023 & 2024
- Top 10 retailers shopped at for summer food & drink, 2023 & 2024
- Top 10 retailers most shopped at for summer food & drink, 2023 & 2024
- What's driving retailer selection (food & drink shopping) 2024, & ppt change on 2023
- Consumers switching from their usual retailer, 2022, 2023 & 2024
- Retailers consumers switched to, 2023 & 2024
- Reasons for switching from usual retailer, 2024 and ppt change on 2023
- Consumers using each channel for purchasing summer food & drink, 2023 & 2024
- Consumers using each store type for purchasing summer food & drink, 2023 & 2024
- Consumers using each device for purchasing summer food & drink, 2023 & 2024
- Fulfilment options for summer food & drink purchases made online, 2023 & 2024
- Summer food & non-alcoholic drink spend, 2024 & monetary change on 2023
- Summer alcoholic drink spend, 2024 & monetary change on 2023
- Summer 2024 non-alcoholic penetration (and by demographic), and 2022 & 2023 non-alcoholic penetration
- Summer 2024 BBQ food penetration (and by demographic), and 2022 & 2023 BBQ food penetration
- Summer 2024 alcohol penetration (and by demographic), and 2022 & 2023 alcohol penetration
- Summer 2024 desserts penetration (and by demographic), and 2022 & 2023 desserts penetration
- Summer 2024 salads penetration (and by demographic), and 2022 & 2023 salads penetration
- Summer 2024 snacks penetration (and by demographic), and 2022 & 2023 snacks penetration
- Summer 2024 cooked meats penetration (and by demographic), and 2022 & 2023 cooked meats penetration
- Summer 2024 fish & other seafood (and by demographic) & 2023 fish & other seafood penetration
- Planned/impulse purchases (overall food & drink shopping), 2024
- Summer 2024 holiday shopping penetration (and by demographic), and 2022 & 2023 holiday shopping penetration
- Top 10 retailers shopped at for holiday shopping, 2023 & 2024
- What's driving retailer selection (holiday shopping), 2024, & ppt change on 2023
- Consumers using each channel for holiday shopping, 2023 & 2024
- Consumers using each store type for purchasing holiday shopping, 2023 & 2024
- Consumers using each device for purchasing holiday shopping, 2023 & 2024
- Fulfilment options for holiday shopping purchases made online, 2023 & 2024
- Average spend on holiday shopping, 2024 & value change on 2023
- Summer 2024 holiday healthcare penetration (and by demographic), and 2022 & 2023 holiday healthcare penetration
- Summer 2024 clothing & accessories penetration (and by demographic), and 2022 & 2023 clothing & accessories penetration
- Summer 2024 beach & swim penetration (and by demographic), and 2022 & 2023 beach & swim penetration
- Summer 2024 entertainment penetration (and by demographic), and 2022 & 2023 entertainment penetration
- Summer 2024 luggage & travel accessories penetration (and by demographic), and 2022 & 2023 luggage & travel accessories penetration
- Summer 2024 holiday accessories penetration (and by demographic), and 2022 & 2023 holiday accessories penetration
- Summer 2024 camping & outdoors penetration (and by demographic), and 2022 & 2023 camping & outdoors penetration
- Planned/impulse purchases (holiday shopping), 2024
- Summer 2024 general summer purchases penetration (and by demographic), and 2022 & 2023 general summer purchases penetration
- Top 10 retailers shopped at for general summer purchases, 2023 & 2024
- What's driving retailer selection (general summer purchasing), 2024, & ppt change on 2023
- Consumers using each channel for purchasing general summer items, 2023 & 2024
- Consumers using each store type for purchasing general summer items, 2023 & 2024
- Consumers using each device for purchasing general summer items, 2023 & 2024
- Fulfilment options for general summer purchases made online, 2023 & 2024
- Average spend on general summer products, 2024 & monetary value change on 2023
- Summer 2024 summer clothing penetration (and by demographic), and 2022 & 2023 summer clothing penetration
- Summer 2024 outdoor & gardening products penetration (and by demographic), and 2022 & 2023 outdoor & gardening products penetration
- Summer 2024 items for events at home penetration (and by demographic), and 2022 & 2023 items for events at home penetration
- Summer 2024 picnic penetration (and by demographic), and 2022 & 2023 picnic penetration
- Planned/impulse purchases (general summer purchasing), 2024
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