APAC Non-Alcoholic Beverages Sports Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies

Abstract

A complete overview of the non-alcoholic beverages sector across the APAC region. The report includes market insight and sector and brand analysis.

Coca-Cola is the most active brand from the sector with 41 partnerships in 2023, thanks to partnerships with organizations and teams including V8 Supercars Australia, Thai League 1 and FC Seoul.

Sponsorship values for Coca-Cola are approximately $14.81 million annually, second only to Asahi Lifestyle Beverages who generate $15.97 million annually.

Coca Cola's total sponsorship spend within APAC accounts for 17.8 percent of total sector spend within the region. Rugby league remains the most lucrative sport to sponsor for non-alcoholic beverage brands within APAC, given its sizable popularity and profile within Asia and Oceania.

Despite that, the total value of rugby league deals accounts for 12.9 percent of the overall value, the majority of which is accounted for by Asahi's high-value deal with the National Rugby League.

Soccer generated the highest deal volume of any sport within APAC, with 52 deals. Australian football ranked second with 30, just ahead of rugby league in third with 22. $28.51 million of the total generated sponsorship value is from Asian brands, the most of any other continent, which is no surprise within the APAC space.

Brands from the Americas generated $24.51 million, whilst Oceania brands spent $18.61 million, with most of the spend coming from Australia.

There are no APAC deals within Middle Eastern or African brands in 2023.

Key Highlights

A detailed overview of the non-alcoholic beverages sector across the APAC region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the non-alcoholic beverages sector across the APAC region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the non-alcoholic beverages sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.