United States Automotive Technicians' Choice Survey, 2021

Description

Competitive Intensity to Become the Second-most Preferred Auto Tool Brand is Expected to Increase as Snap-on Remains the Segment Leader

The study covers the following key tool categories:

Power tool
Hand tool
Handheld diagnostic tool
Pneumatic or air tool

Qualitative areas covered as part of this research include the following:

Quality: Relates to original equipment (OE) fit, form, and function; the closer something matches the original part, the higher the perceived quality

Reliability: Relates to service life; a reliable product is one that is less susceptible to premature failure and has comparatively low warranty claims

Innovation: Relates to new ideas or products and continual improvements

In addition to the above trends, tool purchase rate, purchase decision factors, dominant brand, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap have also been covered in this research deliverable.

Research Scope:

This study covers the survey of the independent automotive aftermarket vehicle service technicians' choice of tools. The survey was conducted using a computer-assisted telephone interview methodology in 2021. In total, 414 automotive technicians were surveyed for this research. To qualify as a respondent, an automotive technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States. Shop types include new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops. Frost & Sullivan has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.

Product Code: K86E-41

Research Objectives and Methodology

Research Objectives and Methodology
Methodology
Respondent Profile-Automotive Technician Profile: Shop Type and Region

Growth Environment

Key 2021 Survey Findings
Auto Tool Purchase Rates
Most Influential Factors in the Purchase Decision-making Process
Dominant Brand vs. Key Challengers-Summary of the Ownership Gap across Product Categories
Most Prevalent Purchase Channel Trends-Mobile Tool Distributor
Auto Tool Purchase Channel Trends

Power Tools

A Matrix Guide to Auto Tool Selection Drivers
Power Tool Selection Drivers
Key Insights-Power Tool Selection Drivers
2020 Power Tool Purchases
Power Tool Market Performance Index
Top Brand Share Ownership over Time-Power Tools
Brand Reputation Gap-Power Tools
Interpreting Word Clouds-What is Most Commonly Said
Word Cloud-Power Tools
Distribution Channels over Time-Power Tools

Hand Tools

Hand Tool Selection Drivers
Key Insights-Hand Tool Selection Drivers
2020 Hand Tool Purchases
Hand Tool Market Performance Index
Top Brand Share Ownership over Time-Hand Tools
Brand Reputation Gap-Hand Tools
Word Cloud-Hand Tools
Distribution Channels over Time-Hand Tools

Handheld Diagnostic Tools

Handheld Diagnostic Tool Selection Drivers
Key Insights-Handheld Diagnostic Tool Selection Drivers
2020 Handheld Diagnostic Tool Purchases
Handheld Diagnostic Tool Market Performance Index
Top Brand Share Ownership over Time-Handheld Diagnostic Tools
Brand Reputation Gap-Handheld Diagnostic Tools
Word Cloud-Handheld Diagnostic Tools
Distribution Channels over Time-Handheld Diagnostic Tools

Pneumatic/Air Tools

Pneumatic/Air Tool Selection Drivers
Key Insights-Pneumatic/Air Tool Selection Drivers
2020 Pneumatic/Air Tools Purchases
Pneumatic/Air Tool Market Performance Index
Top Brand Share Ownership over Time-Pneumatic/Air Tools
Brand Reputation Gap-Pneumatic/Air Tools
Word Cloud-Pneumatic/Air Tools
Distribution Channels over Time-Pneumatic/Air Tools

Tool Storage Devices

Tool Storage Device Selection Drivers
Key Insights-Tool Storage Device Selection Drivers
2020 Purchases of Tool Storage Devices
Tool Storage Device Market Performance Index
Top Brand Share Ownership over Time-Tool Storage Devices
Brand Reputation Gap-Tool Storage Devices
Word Cloud-Tool Storage Devices
Distribution Channels over Time-Tool Storage Devices

Profile

Shop and Technician Profiles
Shop and Technician Profiles (continued)
Purchase Decision Process by Auto Tool
Role by Automotive Garage

Appendix

Study Definitions
Growth Opportunities Fuel the Growth Pipeline Engine™
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer