Enterprise Social Networks and Online Communities Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region:

Description

The Global Enterprise Social Networks and Online Communities Market is poised for substantial growth, expected to rise from US $9.37 billion in 2024 to US $26.27 billion by 2031, with a compound annual growth rate (CAGR) of 15.9%.

The Enterprise Social Networks and Online Communities market is evolving rapidly, driven by the increasing need for streamlined communication and engagement within organizations. These platforms serve as specialized communication tools for employees and relevant stakeholders, designed to facilitate the sharing of information such as files, images, and videos in a format that mirrors popular social media platforms. This resemblance to social media is why they are often referred to as enterprise social networks.

Enterprise online communities can be divided into two primary types: internal and external communities. Internal communities focus on enhancing communication among employees and teams within an organization, addressing challenges, and fostering collaboration. External communities, on the other hand, serve as platforms where customers can raise issues they encounter with products or services. These issues can then be addressed by other users or company representatives, making these communities valuable tools for customer engagement and support.

The advantage of enterprise social networks and online communities lies in their ability to provide a unified platform for communication across teams and departments within an organization. These networks not only keep employees informed about important developments but also offer a space for enterprises to gather insights from customers, helping to improve products and services. Moreover, these platforms are crucial in understanding customer pain points and enhancing the overall relationship between the business and its clientele.

The market for enterprise social networks and online communities is part of a larger global unified communications Analysis. North America has traditionally held a significant share of this market and is expected to continue its dominance throughout the forecast period. Europe also plays a key role, contributing a substantial portion of the market value.

One of the primary factors driving the demand for enterprise social networks and online communities is their ability to foster employee engagement and provide a deeper understanding of customer issues. Many enterprises are looking to enhance internal communication by adopting a single platform that integrates with their existing communication tools. This integration allows for seamless communication across the organization, ensuring that employees have access to all the necessary tools within one platform.

Online communities, particularly those that are customer-facing, often thrive in environments where the product or service is closely tied to entertainment or brand loyalty. These communities allow users to build an online identity, with contributions to forums leading to higher rankings or special recognition. This gamification element acts as an incentive for users to engage more actively with the community.

Several developments in the market underscore its growth potential. For instance, some companies have introduced unified communication platforms that centralize various communication tools, making them accessible from a single interface. This approach streamlines communication and enhances productivity within organizations. Additionally, the rise of online communities focused on specific niches, such as university students or particular consumer groups, highlights the growing importance of these platforms in addressing targeted audience needs.

In the United States, the presence of large enterprises with extensive global operations creates a strong demand for enterprise social networks and online communities. These large enterprises require robust communication platforms to manage their widespread workforce and ensure that employees are aligned with the company's goals. Additionally, the country's thriving media and entertainment industries provide a fertile ground for online communities, particularly those centered around video games and film franchises.

In Japan, the market for enterprise social networks and online communities is supported by the presence of major electronics and automotive manufacturing companies. These large enterprises, with their global reach, are ideal candidates for the implementation of enterprise social networks. However, Japan's aging population and declining workforce present challenges, particularly for small and medium-sized enterprises, which may find it difficult to justify the adoption of such platforms.

India, on the other hand, is emerging as a fast-growing market for enterprise social networks and online communities. The country's developing economy and young population are key drivers of this growth. As more enterprises in India expand, the demand for platforms that facilitate communication and engagement within organizations is expected to rise. The familiarity of the young workforce with social media further contributes to the adoption of enterprise social networks in the country.

When considering the market from a category-wise perspective, large enterprises stand out as the most promising segment. These organizations have the resources to invest in sophisticated social network technologies and often have a large, geographically dispersed workforce that benefits from such platforms. Large enterprises, particularly those in the B2C space, also see value in online communities as a means of gathering customer feedback and addressing consumer concerns.

The retail and consumer goods sector is another vertical showing significant growth in the enterprise social networks and online communities market. The rapid expansion of the e-commerce industry globally has created a demand for platforms that can facilitate communication within retail enterprises and between businesses and their customers. Online communities, in particular, play a critical role in managing customer feedback, with positive reviews driving sales and negative feedback highlighting areas for improvement.

The competitive Analysis of the enterprise social networks and online communities market is characterized by companies that offer platforms designed to enhance communication and information sharing within organizations. These platforms often integrate with existing enterprise tools, such as email and messaging systems, recognizing that they are not intended to replace but rather complement these established communication methods.

Key Companies Profiled

Google, Inc.
Lithium Technologies Inc.
TIBCO Software Inc.
SAP SE
Salesforce
VMware
Cisco Systems
IBM Corporation
Vanilla Forums
Zimbra
Axero Solutions
Igloo Software
Zoho Corporation
Aurea Software Inc.
SocialText Inc.
Microsoft Corporation

Key Segments of Enterprise Social Networks and Online Communities Industry Research

By Enterprise Type:

Small Enterprises
Medium Enterprises
Large Enterprises

By Industry Type:

Healthcare
BFSI
IT & Telecom
Government
Retail & Consumer Goods
Others (BPO and Education)

By Region:

North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East and Africa (MEA)

1. Executive Summary

1.1. Global Enterprise Social Networks and Online Communities Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Price Analysis, 2024

3.1. Global Average Price Analysis, by Pricing Model
- 3.1.1. Subscription Model
- 3.1.2. Perpetual Licensing
3.2. Prominent Factor Affecting Enterprise Social Networks and Online Communities Prices

4. Global Enterprise Social Networks and Online Communities Market Outlook, 2019 - 2031

4.1. Global Enterprise Social Networks and Online Communities Market Outlook, By Enterprise Type, Value (US$ Bn), 2019 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Small Enterprises
  - 4.1.1.2. Medium Enterprises
  - 4.1.1.3. Large Enterprises
4.2. Global Enterprise Social Networks and Online Communities Market Outlook, By Industry Type, Value (US$ Bn), 2019 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Healthcare
  - 4.2.1.2. BFSI
  - 4.2.1.3. IT & Telecom
  - 4.2.1.4. Government
  - 4.2.1.5. Retail & Consumer Goods
  - 4.2.1.6. Others
4.3. Global Enterprise Social Networks and Online Communities Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. North America
  - 4.3.1.2. Europe
  - 4.3.1.3. Asia Pacific
  - 4.3.1.4. Latin America
  - 4.3.1.5. Middle East & Africa

5. North America Enterprise Social Networks and Online Communities Market Outlook, 2019 - 2031

5.1. North America Enterprise Social Networks and Online Communities Market Outlook, By Enterprise Type, Value (US$ Bn), 2019 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Small Enterprises
  - 5.1.1.2. Medium Enterprises
  - 5.1.1.3. Large Enterprises
5.2. North America Enterprise Social Networks and Online Communities Market Outlook, By Industry Type, Value (US$ Bn), 2019 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Healthcare
  - 5.2.1.2. BFSI
  - 5.2.1.3. IT & Telecom
  - 5.2.1.4. Government
  - 5.2.1.5. Retail & Consumer Goods
  - 5.2.1.6. Others
5.3. North America Enterprise Social Networks and Online Communities Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. U.S. Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 5.3.1.2. U.S. Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 5.3.1.3. Canada Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 5.3.1.4. Canada Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
- 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Europe Enterprise Social Networks and Online Communities Market Outlook, 2019 - 2031

6.1. Europe Enterprise Social Networks and Online Communities Market Outlook, By Enterprise Type, Value (US$ Bn), 2019 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Small Enterprises
  - 6.1.1.2. Medium Enterprises
  - 6.1.1.3. Large Enterprises
6.2. Europe Enterprise Social Networks and Online Communities Market Outlook, By Industry Type, Value (US$ Bn), 2019 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Healthcare
  - 6.2.1.2. BFSI
  - 6.2.1.3. IT & Telecom
  - 6.2.1.4. Government
  - 6.2.1.5. Retail & Consumer Goods
  - 6.2.1.6. Others
6.3. Europe Enterprise Social Networks and Online Communities Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. Germany Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.2. Germany Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.3. U.K. Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.4. U.K. Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.5. France Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.6. France Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.7. Italy Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.8. Italy Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.9. Turkey Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.10. Turkey Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.11. Russia Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.12. Russia Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.13. Rest of Europe Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 6.3.1.14. Rest of Europe Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
- 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific Enterprise Social Networks and Online Communities Market Outlook, 2019 - 2031

7.1. Asia Pacific Enterprise Social Networks and Online Communities Market Outlook, By Enterprise Type, Value (US$ Bn), 2019 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Small Enterprises
  - 7.1.1.2. Medium Enterprises
  - 7.1.1.3. Large Enterprises
7.2. Asia Pacific Enterprise Social Networks and Online Communities Market Outlook, By Industry Type, Value (US$ Bn), 2019 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Healthcare
  - 7.2.1.2. BFSI
  - 7.2.1.3. IT & Telecom
  - 7.2.1.4. Government
  - 7.2.1.5. Retail & Consumer Goods
  - 7.2.1.6. Others
7.3. Asia Pacific Enterprise Social Networks and Online Communities Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. China Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.2. China Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.3. Japan Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.4. Japan Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.5. South Korea Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.6. South Korea Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.7. India Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.8. India Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.9. Southeast Asia Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.10. Southeast Asia Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.11. Rest of Asia Pacific Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 7.3.1.12. Rest of Asia Pacific Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
- 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America Enterprise Social Networks and Online Communities Market Outlook, 2019 - 2031

8.1. Latin America Enterprise Social Networks and Online Communities Market Outlook, By Enterprise Type, Value (US$ Bn), 2019 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Small Enterprises
  - 8.1.1.2. Medium Enterprises
  - 8.1.1.3. Large Enterprises
8.2. Latin America Enterprise Social Networks and Online Communities Market Outlook, By Industry Type, Value (US$ Bn), 2019 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Healthcare
  - 8.2.1.2. BFSI
  - 8.2.1.3. IT & Telecom
  - 8.2.1.4. Government
  - 8.2.1.5. Retail & Consumer Goods
  - 8.2.1.6. Others
8.3. Latin America Enterprise Social Networks and Online Communities Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. Brazil Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 8.3.1.2. Brazil Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 8.3.1.3. Mexico Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 8.3.1.4. Mexico Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 8.3.1.5. Argentina Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 8.3.1.6. Argentina Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 8.3.1.7. Rest of Latin America Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 8.3.1.8. Rest of Latin America Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa Enterprise Social Networks and Online Communities Market Outlook, 2019 - 2031

9.1. Middle East & Africa Enterprise Social Networks and Online Communities Market Outlook, By Enterprise Type, Value (US$ Bn), 2019 - 2031
- 9.1.1. Key Highlights
  - 9.1.1.1. Small Enterprises
  - 9.1.1.2. Medium Enterprises
  - 9.1.1.3. Large Enterprises
9.2. Middle East & Africa Enterprise Social Networks and Online Communities Market Outlook, By Industry Type, Value (US$ Bn), 2019 - 2031
- 9.2.1. Key Highlights
  - 9.2.1.1. Healthcare
  - 9.2.1.2. BFSI
  - 9.2.1.3. IT & Telecom
  - 9.2.1.4. Government
  - 9.2.1.5. Retail & Consumer Goods
  - 9.2.1.6. Others
9.3. Middle East & Africa Enterprise Social Networks and Online Communities Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
- 9.3.1. Key Highlights
  - 9.3.1.1. GCC Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.2. GCC Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.3. South Africa Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.4. South Africa Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.5. Egypt Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.6. Egypt Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.7. Nigeria Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.8. Nigeria Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.9. Rest of Middle East & Africa Enterprise Social Networks and Online Communities Market By Enterprise Type, Value (US$ Bn), 2019 - 2031
  - 9.3.1.10. Rest of Middle East & Africa Enterprise Social Networks and Online Communities Market By Industry Type, Value (US$ Bn), 2019 - 2031
- 9.3.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

10.1. Company Market Share Analysis, 2024
10.2. Competitive Dashboard
10.3. Company Profiles
- 10.3.1. Google, Inc.
  - 10.3.1.1. Company Overview
  - 10.3.1.2. Product Portfolio
  - 10.3.1.3. Financial Overview
  - 10.3.1.4. Business Strategies and Development
- 10.3.2. Lithium Technologies, Inc.
  - 10.3.2.1. Company Overview
  - 10.3.2.2. Product Portfolio
  - 10.3.2.3. Financial Overview
  - 10.3.2.4. Business Strategies and Development
- 10.3.3. TIBCO Software
  - 10.3.3.1. Company Overview
  - 10.3.3.2. Product Portfolio
  - 10.3.3.3. Financial Overview
  - 10.3.3.4. Business Strategies and Development
- 10.3.4. SAP SE
  - 10.3.4.1. Company Overview
  - 10.3.4.2. Product Portfolio
  - 10.3.4.3. Financial Overview
  - 10.3.4.4. Business Strategies and Development
- 10.3.5. Salesforce
  - 10.3.5.1. Company Overview
  - 10.3.5.2. Product Portfolio
  - 10.3.5.3. Financial Overview
  - 10.3.5.4. Business Strategies and Development
- 10.3.6. VMWare
  - 10.3.6.1. Company Overview
  - 10.3.6.2. Product Portfolio
  - 10.3.6.3. Financial Overview
  - 10.3.6.4. Business Strategies and Development
- 10.3.7. Cisco Systems
  - 10.3.7.1. Company Overview
  - 10.3.7.2. Product Portfolio
  - 10.3.7.3. Financial Overview
  - 10.3.7.4. Business Strategies and Development
- 10.3.8. IBM Corporation
  - 10.3.8.1. Company Overview
  - 10.3.8.2. Product Portfolio
  - 10.3.8.3. Financial Overview
  - 10.3.8.4. Business Strategies and Development
- 10.3.9. Zimbra
  - 10.3.9.1. Company Overview
  - 10.3.9.2. Product Portfolio
  - 10.3.9.3. Financial Overview
  - 10.3.9.4. Business Strategies and Development
- 10.3.10. Vanilla Forums
  - 10.3.10.1. Company Overview
  - 10.3.10.2. Product Portfolio
  - 10.3.10.3. Financial Overview
  - 10.3.10.4. Business Strategies and Development
- 10.3.11. Igloo Software
  - 10.3.11.1. Company Overview
  - 10.3.11.2. Product Portfolio
  - 10.3.11.3. Financial Overview
  - 10.3.11.4. Business Strategies and Development
- 10.3.12. Zoho Corporation
  - 10.3.12.1. Company Overview
  - 10.3.12.2. Product Portfolio
  - 10.3.12.3. Financial Overview
  - 10.3.12.4. Business Strategies and Development
- 10.3.13. Aurea Software Inc.
  - 10.3.13.1. Company Overview
  - 10.3.13.2. Product Portfolio
  - 10.3.13.3. Financial Overview
  - 10.3.13.4. Business Strategies and Development
- 10.3.14. SocialText, Inc.
  - 10.3.14.1. Company Overview
  - 10.3.14.2. Product Portfolio
  - 10.3.14.3. Financial Overview
  - 10.3.14.4. Business Strategies and Development

11. Appendix

11.1. Research Methodology
11.2. Report Assumptions
11.3. Acronyms and Abbreviations
Europe
- Germany
- U.K.
- France
- Italy
- Turkey
- Russia
- Rest of Europe
Asia Pacific
- China
- Japan
- South Korea
- India
- Southeast Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Middle East & Africa
- GCC
- South Africa
- Egypt
- Nigeria
- Rest of Middle East & Africa