Social Networking Global Market Report 2025

Description

Social networking involves using online platforms and applications to connect, communicate, and interact with others. It serves purposes such as building and maintaining personal relationships, sharing content and updates, discovering and engaging with communities of interest, and networking for professional or business reasons.

The primary types of social networking include advertising, in-app purchases, and paid apps. Advertising is a marketing strategy aimed at promoting or selling products, services, or ideas to a specific audience through various media channels. User types include both consumers and enterprises. Distribution is through stores such as Apple and Google, and the channels include desktop computers and mobile devices. Applications utilizing social networking span various sectors, including the public sector, banking, financial services and insurance (BFSI), telecom and media, and retail or wholesale.

The social networking market research report is one of a series of new reports from The Business Research Company that provides social networking market statistics, including social networking industry global market size, regional shares, competitors with a social networking market share, detailed social networking market segments, market trends, and opportunities, and any further data you may need to thrive in the social networking industry. This social networking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social networking market size has grown exponentially in recent years. It will grow from $86.01 $ billion in 2024 to $107.29 $ billion in 2025 at a compound annual growth rate (CAGR) of 24.7%. The growth in the historic period can be attributed to the rise of user-generated content, development of social media algorithms, integration of multimedia features, growth of mobile applications, and expansion of broadband internet.

The social networking market size is expected to see exponential growth in the next few years. It will grow to $256.58 $ billion in 2029 at a compound annual growth rate (CAGR) of 24.4%. The growth in the forecast period can be attributed to increasing smartphone and internet penetration, higher engagement rates on social media platforms, expanding user demographics, evolving content formats, and the growing integration of shopping features within social platforms. Major trends in the forecast period include growth in the use of augmented reality (AR) technology, expansion of virtual reality (VR) platforms, advanced algorithms for tailoring content feeds and advertisements, use of blockchain technology, and development of voice-controlled features.

The increasing penetration of the internet is expected to drive the growth of the social networking market in the future. Internet penetration refers to the extent of internet access and usage among a population or within a specific geographic area. This rise is due to improved infrastructure, declining costs for internet access and devices, and growing digital literacy worldwide. Social networking contributes to internet penetration by encouraging online engagement and providing platforms that motivate people to connect and interact, thus boosting internet adoption and usage across various regions and demographics. For example, in February 2024, the International Telecommunication Union, a Switzerland-based specialized agency, reported that the number of internet users increased from 5.1 billion in 2022 to 5.4 billion in 2023. Consequently, the increasing internet penetration is fueling the growth of the social networking market.

Leading companies in the social networking market are focusing on developing innovative solutions, such as artificial intelligence (AI) tools for creating social media posts. AI tools are software applications that leverage AI technologies to automate tasks, analyze data, and improve decision-making across different industries. For example, in March 2023, Hookle, a Finland-based AI-powered social media marketing platform, introduced an AI-driven social media posting app. This app features automated content creation, recommendations for the best posting times, and performance analytics to boost user engagement. It also supports seamless multi-platform management, allowing users to schedule and publish content across multiple social media channels from one centralized interface.

In March 2022, Microsoft Corporation, a US-based technology company, acquired Nuance Communications Inc. for an undisclosed amount. This acquisition aims to boost Microsoft's capabilities in artificial intelligence and conversational computing, especially in the healthcare sector, by integrating Nuance's advanced speech recognition and natural language processing technologies into its cloud and AI solutions. Nuance Communications Inc. is a US-based company specializing in conversational artificial intelligence solutions.

Major companies operating in the social networking market are Google LLC, Ebates Performance Marketing Inc., Meta Platforms Inc., Facebook Inc., Instagram LLC, YouTube LLC, ByteDance Ltd., LinkedIn Corporation, Twitter Inc., Snap Inc., Telegram Messenger Inc., WhatsApp, Pinterest Inc., Reddit Inc., Automattic Inc., Discord Inc., Nextdoor Holdings Inc., Meetup Inc., Myspace LLC, Tumblr Inc., Ello Inc., Caffeine Inc., Quora Inc., Tribe Social, MediaLab.Ai

North America was the largest region in the social networking market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social networking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the social networking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social networking market consists of revenues earned by entities by providing services such as social analytics, content discovery, event creation and management, and messaging and communication. The market value includes the value of related goods sold by the service provider or included within the service offering. The social networking market also includes sales of messaging Apps, content creation tools, event management, privacy and security tools, and social widgets and plugins. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Networking Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social networking market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for social networking ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social networking market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Advertising; In-App Purchase; Paid Apps
2) By User Type: Consumer; Enterprise
3) By Store: Apple; Google
4) By Distribution Channel: Desktop Computers; Mobile Devices
5) By Application: Public Sector; Banking, Financial Services And Insurance (BFSI); Telecom And Media; Retail Or Wholesale
Subsegments:
1) Advertising: Display Ads; Sponsored Content; Influencer Marketing
2) In-App Purchase: Virtual Goods; Subscription Services; Premium Features
3) Paid Apps: One-Time Purchase Apps; Subscription-Based Apps; Freemium Apps
Companies Mentioned: Google LLC; Ebates Performance Marketing Inc.; Meta Platforms Inc.; Facebook Inc.; Instagram LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r32253

1. Executive Summary

2. Social Networking Market Characteristics

3. Social Networking Market Trends And Strategies

4. Social Networking Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Social Networking Growth Analysis And Strategic Analysis Framework

5.1. Global Social Networking PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Social Networking Market Growth Rate Analysis
5.4. Global Social Networking Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Social Networking Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Social Networking Total Addressable Market (TAM)

6. Social Networking Market Segmentation

6.1. Global Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Advertising
In-App Purchase
Paid Apps
6.2. Global Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consumer
Enterprise
6.3. Global Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Apple
Google
6.4. Global Social Networking Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Desktop Computers
Mobile Devices
6.5. Global Social Networking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Public Sector
Banking, Financial Services And Insurance (BFSI)
Telecom And Media
Retail Or Wholesale
6.6. Global Social Networking Market, Sub-Segmentation Of Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Display Ads
Sponsored Content
Influencer Marketing
6.7. Global Social Networking Market, Sub-Segmentation Of In-App Purchase, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Virtual Goods
Subscription Services
Premium Features
6.8. Global Social Networking Market, Sub-Segmentation Of Paid Apps, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
One-Time Purchase Apps
Subscription-Based Apps
Freemium Apps

7. Social Networking Market Regional And Country Analysis

7.1. Global Social Networking Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Social Networking Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Social Networking Market

8.1. Asia-Pacific Social Networking Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Social Networking Market

9.1. China Social Networking Market Overview
9.2. China Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Social Networking Market

10.1. India Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Social Networking Market

11.1. Japan Social Networking Market Overview
11.2. Japan Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Social Networking Market

12.1. Australia Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Social Networking Market

13.1. Indonesia Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Social Networking Market

14.1. South Korea Social Networking Market Overview
14.2. South Korea Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Social Networking Market

15.1. Western Europe Social Networking Market Overview
15.2. Western Europe Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Social Networking Market

16.1. UK Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Social Networking Market

17.1. Germany Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Social Networking Market

18.1. France Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Social Networking Market

19.1. Italy Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Social Networking Market

20.1. Spain Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Social Networking Market

21.1. Eastern Europe Social Networking Market Overview
21.2. Eastern Europe Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Social Networking Market

22.1. Russia Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Social Networking Market

23.1. North America Social Networking Market Overview
23.2. North America Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Social Networking Market

24.1. USA Social Networking Market Overview
24.2. USA Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Social Networking Market

25.1. Canada Social Networking Market Overview
25.2. Canada Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Social Networking Market

26.1. South America Social Networking Market Overview
26.2. South America Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Social Networking Market

27.1. Brazil Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Social Networking Market

28.1. Middle East Social Networking Market Overview
28.2. Middle East Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Social Networking Market

29.1. Africa Social Networking Market Overview
29.2. Africa Social Networking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Social Networking Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Social Networking Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Social Networking Market Competitive Landscape And Company Profiles

30.1. Social Networking Market Competitive Landscape
30.2. Social Networking Market Company Profiles
- 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Ebates Performance Marketing Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Instagram LLC Overview, Products and Services, Strategy and Financial Analysis

31. Social Networking Market Other Major And Innovative Companies

31.1. YouTube LLC
31.2. ByteDance Ltd.
31.3. LinkedIn Corporation
31.4. Twitter Inc.
31.5. Snap Inc.
31.6. Telegram Messenger Inc.
31.7. WhatsApp
31.8. Pinterest Inc.
31.9. Reddit Inc.
31.10. Automattic Inc.
31.11. Discord Inc.
31.12. Nextdoor Holdings Inc.
31.13. Meetup Inc.
31.14. Myspace LLC
31.15. Tumblr Inc.

32. Global Social Networking Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Networking Market

34. Recent Developments In The Social Networking Market

35. Social Networking Market High Potential Countries, Segments and Strategies

35.1 Social Networking Market In 2029 - Countries Offering Most New Opportunities
35.2 Social Networking Market In 2029 - Segments Offering Most New Opportunities
35.3 Social Networking Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer