North America Roasted Grain Ingredients Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America)

The North America roasted grain ingredients market is witnessing significant growth due to the increasing demand for natural and nutritious food ingredients. The North America roasted grain ingredients market has achieved a significant valuation of USD 4.41 billion in 2024 and is projected to expand to USD 5.67 billion by 2031, reflecting a steady CAGR of 3.60%. Roasted grains have gained popularity as a versatile ingredient in various applications, offering both nutritional benefits and enhanced flavor profiles. These ingredients are widely used in the food and beverage industry, contributing to the taste, texture, and overall quality of finished products. The market's growth is driven by changing consumer preferences, economic factors, and innovations in food processing.

Market Overview

Roasted grain ingredients are a preferred choice for various food and beverage applications due to their ability to enhance flavor, improve texture, and increase the nutritional value of products. The roasting process alters the cellular structure of grains, making them more digestible and easier to absorb. For example, roasting maize increases the availability of starch, making it more soluble and beneficial for both human and animal consumption. Roasted grains are particularly valued for their ability to boost energy levels and provide essential proteins.

The market for roasted grain ingredients in North America has seen steady expansion in recent years, with consumers increasingly seeking products that are naturally nutritious and offer unique flavors. Manufacturers are responding to this demand by introducing products that not only impart flavor and color but also offer longer shelf life. This has led to a rise in the use of roasted grain ingredients in both alcoholic and non-alcoholic beverages, as well as in various food products.

Key Drivers of Demand

Changing Lifestyles and Premiumization:

The rising trend of premiumization in the food and beverage industry is a significant factor driving the demand for roasted grain ingredients. Beverages derived from these ingredients offer superior quality, consistent taste, and a variety of flavors, which appeal to consumers seeking premium products. The improved economic conditions across North America have resulted in higher disposable incomes and a better standard of living, further fueling the demand for high-quality beverages. This trend is particularly evident in the growing popularity of premium ready-to-drink cocktails, which cater to consumers' active lifestyles.

Flavor Pairing in Food and Drinks:

Consumers are increasingly experimenting with new flavors in beverages, leading to an expanded variety of drink options in the market. Alcoholic beverages, in particular, have a long-standing tradition of being paired with meals, and this practice continues to evolve with new flavor combinations. For instance, the trend of mixing beer with rum or tea has gained popularity, offering unique flavors that appeal to a broad consumer base. This experimentation with flavors is driving the sales of roasted grain ingredients as manufacturers look to meet the growing demand for innovative and flavorful beverages.

Growing Interest in Craft Brewing:

The craft brewing sector is experiencing a resurgence, with market players focusing on quality and brand differentiation. The rise of microbreweries and home brewers has created a demand for smaller quantities of malt and roasted grain ingredients, which are essential for producing craft beers and spirits. Midscale malt houses are being established across North America to cater to this growing market. Manufacturers are also responding to the demands of the craft beer industry by offering specialized ingredients that meet the unique needs of small-scale brewers. This trend is providing lucrative opportunities for market players in the roasted grain ingredients industry.

Increasing Preference for Plant-based Ingredients:

The shift towards plant-based ingredients in the food and beverage industry is another factor contributing to the growth of the roasted grain ingredients market. Consumers are becoming more aware of the health benefits of plant-based diets, including improved gut health, better blood sugar management, and enhanced heart health. As a result, there is a growing demand for food products that incorporate plant-based ingredients, including roasted grains. This trend is expected to continue, with manufacturers increasingly favoring plant-based ingredients in their product offerings.

Challenges Impacting the Market

Fluctuations in Food Grain Prices:

The production and pricing of roasted grain ingredients are directly impacted by fluctuations in food grain prices. High prices for raw grains can increase the cost of finished products, potentially affecting sales. Additionally, the global food production crisis, driven by factors such as climate change and land use, poses a challenge to the stability of the roasted grain ingredients market. The use of fertilizers and pesticides in conventional grain farming has also raised health concerns among consumers, leading to a preference for organic alternatives. However, the limited supply of organic grains due to production constraints may hinder market growth.

Regional Insights

U.S. Market Leadership:

The U.S. holds a dominant position in the North American roasted grain ingredients market, driven by a growing focus on health and wellness. The increasing prevalence of dietary restrictions due to food allergies and sensitivities, coupled with a rising preference for vegetarian diets, is boosting the demand for roasted grains in the country. The U.S. market is also benefiting from the expanding craft beer industry and the trend of premiumization in beverages.

Growth Potential in Canada:

In Canada, the flour form of roasted grains is showing significant growth potential, particularly in the food processing sector. Roasted grain flour is widely used to enhance the aroma, texture, and flavor of various food products. Additionally, the beverages industry in Canada is increasingly utilizing roasted grain ingredients for their color, body, taste, and texture. This segment is expected to continue growing as consumers seek high-quality ingredients in their food and beverage choices.

End-Use Applications

Convenience Foods Leading the Market:

The convenience food sector is the largest consumer of roasted grain ingredients in North America. The fast-paced lifestyles of consumers, coupled with the rise in the working population, have led to a growing demand for instant, nutrient-rich, and easily accessible food options. Roasted grains are particularly well-suited for use in convenience foods such as pasta, bread, porridge, and breakfast cereals. Their ability to enhance the flavor and nutritional value of these products makes them a popular choice among manufacturers.

Barley as a Preferred Ingredient:

Barley is one of the most commonly used roasted grain ingredients in North America, owing to its high fiber content and health benefits. It is a low-fat, low-calorie source of dietary fiber, making it an ideal ingredient for various food and beverage applications. Barley's high beta-gluten content, which is comparable to or greater than that of oats, also contributes to its popularity as a roasted grain ingredient. Its use in products such as cereals, bread, and beverages is expected to continue growing.

Competitive Analysis

Leading manufacturers in the North American roasted grain ingredients market are focusing on innovation and product differentiation to stay competitive. Companies are expanding their production capacities and exploring new application areas to meet the rising demand for roasted grain ingredients. For example, some manufacturers are increasing their storage and production capacities to cater to both domestic and global markets. Others are introducing specialized products that target specific consumer niches, such as organic and non-technologically bred grains.

Key companies profiled

• Boortmalt
• Briess Malt & Ingredients
• Bunge Limited
• Epiphany Craft Malt
• Great Western malting Co.,
• Malteurop Group
• McGeary Organics, Inc.
• Mennel Milling
• Muntons Malted Ingredients Inc.
• Proximity Malt
• Rahr Malting Company
• Riverbend Malt House
• Siemer Milling Company
• Simpsons Malt
• Weyermann Specialty Malting

North America Roasted Grain Ingredients Industry Research by Category

By Type:

• Barley
• Soybean
• Wheat
• Corn
• Others

By Nature:

• Organic Roasted Grain Ingredients
• Conventional Roasted Grain Ingredients

By Form:

• Whole Roasted Grain Ingredients
• Split Roasted Grain Ingredients
• Flour Roasted Grain Ingredients

By End Use:

• Beverages
• Bakery
• Convenience Foods
• Animal Feed
• Others

By Country

• U.S. Roasted Grain Ingredients Market
• Canada Roasted Grain Ingredients Market