Sleep Masks Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Description

The global sleep masks market is witnessing remarkable growth as an increasing number of individuals grapple with sleeping disorders amid busy lifestyles and changing climate patterns. People from developed and developing regions, including the U.S., Canada, the U.K., India, China, and Singapore, are experiencing sleep-related issues, fueling the demand for sleep masks. This trend has opened up substantial opportunities for sleep mask manufacturers, with therapeutic masks poised to explore new markets in the coming years.

Key Trends in the Sleep Masks Market

According to the World Travel & Tourism Council (WTTC), the travel and tourism sector contributed a staggering US$ 8.8 trillion to the world GDP, accounting for a 10.4% market share. Travelers are increasingly turning to sleep masks, such as Dream Essentials LLC's Escape Travel Sleep Mask, to ensure peaceful and comfortable rest during journeys. These masks come with adjustable straps, 100% light blocking, and even include a convenient carry pouch and free earplugs.

The market has also seen a surge in novel job types, driven by industrialization and economic growth, leading to night shifts for workers. Professionals in Business Process Outsourcing (BPO), nursing, and other 24x7 industries often face sleep disorders due to irregular sleep patterns. Eye masks or sleep masks are becoming essential tools for these workers to achieve quality sleep during the day, driving up the demand for sleep masks globally.

Growth Restraints in the Sleep Masks Market

Sleep masks require frequent washing and cleaning, which can lead to material damage and reduced service life. This factor may impede market growth, with higher-priced masks typically offering longer lifespans due to better-quality materials used in production. Price increases could negatively impact sales.

COVID-19 Impact on Sleep Masks Market

The COVID-19 pandemic has disrupted various sectors, including the sleep masks industry. Supply chain disruptions and raw material availability issues have introduced economic uncertainties. Companies are increasingly turning to online platforms to sustain their revenue streams, enabling small businesses to offer high-quality masks at competitive prices. As lockdowns ease globally, the sleep masks market is expected to show a robust recovery.

Regional Analysis

North America is emerging as a dominant player in the global sleep masks market, driven by a rising prevalence of insomnia and sleep apnea. Alternative treatments to pharmaceutical drugs, such as physical fitness, meditation, and sleep masks, are gaining popularity in the region. South Asia and Oceania offer lucrative opportunities for market participants, thanks to a growing millennial population seeking sleep-related solutions.

Competitive Landscape

The sleep masks market is highly fragmented, featuring numerous regional and local players. Market incumbents are recognizing the potential demand for innovative products. For example:

LumosTech has introduced smart sleeping masks paired with mobile apps, allowing consumers to customize their sleep experience.
Xiaomi Corp. launched the Easy Air Brain Wave Sleeping Eye Mask, which captures brain waves and plays soothing music to aid sleep.
P&G's Olay introduced the Olay Hydrating Overnight Gel Mask, providing nourishment to the skin during sleep.

Leading companies in the sleep masks market include: Sleep Master, Dream Essentials, LLC, Alaska Bear, LC Industries, Inc., HappyLuxe, Earth Therapeutics, Sonoma Lavender Co., LumosTech, Inc., Bedtime Bliss, EcoTools, Nidra Goods, Napiform, and PrettyCare.

Global Sleep Masks Market: Market Segmentation

Product type

Natural Silk
Gel Mask
Aromatic
Lightweight
Others (Children's Sleep Mask, Ergonomic & Contoured, Wraparound, etc.)

Distribution channel

Offline
Online

Consumer group

Men
Women

Region

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East & Africa

1. Executive Summary

1.1. Global Sleep Masks Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Sleep Masks Market Outlook, 2018 - 2031

3.1. Global Sleep Masks Market Outlook, by Product type, Value (US$ Bn), 2018 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Natural Silk
  - 3.1.1.2. Gel Mask
  - 3.1.1.3. Aromatic
  - 3.1.1.4. Lightweight
  - 3.1.1.5. Others
3.2. Global Sleep Masks Market Outlook, by Distribution channel, Value (US$ Bn), 2018 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Offline
  - 3.2.1.2. Online
3.3. Global Sleep Masks Market Outlook, by Consumer group, Value (US$ Bn), 2018 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. Men
  - 3.3.1.2. Women
3.4. Global Sleep Masks Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
- 3.4.1. Key Highlights
  - 3.4.1.1. North America
  - 3.4.1.2. Europe
  - 3.4.1.3. Asia Pacific
  - 3.4.1.4. Latin America
  - 3.4.1.5. Middle East & Africa

4. North America Sleep Masks Market Outlook, 2018 - 2031

4.1. North America Sleep Masks Market Outlook, by Product type, Value (US$ Bn), 2018 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Natural Silk
  - 4.1.1.2. Gel Mask
  - 4.1.1.3. Aromatic
  - 4.1.1.4. Lightweight
  - 4.1.1.5. Others
4.2. North America Sleep Masks Market Outlook, by Distribution channel, Value (US$ Bn), 2018 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Offline
  - 4.2.1.2. Online
4.3. North America Sleep Masks Market Outlook, by Consumer group, Value (US$ Bn), 2018 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. Men
  - 4.3.1.2. Women
- 4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Sleep Masks Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 4.4.1. Key Highlights
  - 4.4.1.1. U.S. Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 4.4.1.2. U.S. Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 4.4.1.3. U.S. Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 4.4.1.4. Canada Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 4.4.1.5. Canada Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 4.4.1.6. Canada Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
- 4.4.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Sleep Masks Market Outlook, 2018 - 2031

5.1. Europe Sleep Masks Market Outlook, by Product type, Value (US$ Bn), 2018 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Natural Silk
  - 5.1.1.2. Gel Mask
  - 5.1.1.3. Aromatic
  - 5.1.1.4. Lightweight
  - 5.1.1.5. Others
5.2. Europe Sleep Masks Market Outlook, by Distribution channel, Value (US$ Bn), 2018 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Offline
  - 5.2.1.2. Online
5.3. Europe Sleep Masks Market Outlook, by Consumer group, Value (US$ Bn), 2018 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Men
  - 5.3.1.2. Women
- 5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Sleep Masks Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 5.4.1. Key Highlights
  - 5.4.1.1. Germany Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 5.4.1.2. Germany Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 5.4.1.3. Germany Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 5.4.1.4. U.K. Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 5.4.1.5. U.K. Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 5.4.1.6. U.K. Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 5.4.1.7. France Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 5.4.1.8. France Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 5.4.1.9. France Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 5.4.1.10. Italy Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 5.4.1.11. Italy Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 5.4.1.12. Italy Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 5.4.1.13. Turkey Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 5.4.1.14. Turkey Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 5.4.1.15. Turkey Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 5.4.1.16. Russia Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 5.4.1.17. Russia Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 5.4.1.18. Russia Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 5.4.1.19. Rest of Europe Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 5.4.1.20. Rest of Europe Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 5.4.1.21. Rest of Europe Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
- 5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Cassava Starch Market Outlook, 2018 - 2031

6.1. Asia Pacific Cassava Starch Market Outlook, by Product type, Value (US$ Bn), 2018 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Natural Silk
  - 6.1.1.2. Gel Mask
  - 6.1.1.3. Aromatic
  - 6.1.1.4. Lightweight
  - 6.1.1.5. Others
6.2. Asia Pacific Sleep Masks Market Outlook, by Distribution channel, Value (US$ Bn), 2018 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Offline
  - 6.2.1.2. Online
6.3. Asia Pacific Sleep Masks Market Outlook, by Consumer group, Value (US$ Bn), 2018 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. Men
  - 6.3.1.2. Women
- 6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Sleep Masks Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 6.4.1. Key Highlights
  - 6.4.1.1. China Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 6.4.1.2. China Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 6.4.1.3. China Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 6.4.1.4. Japan Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 6.4.1.5. Japan Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 6.4.1.6. Japan Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 6.4.1.7. South Korea Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 6.4.1.8. South Korea Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 6.4.1.9. South Korea Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 6.4.1.10. India Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 6.4.1.11. India Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 6.4.1.12. India Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 6.4.1.13. Southeast Asia Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 6.4.1.14. Southeast Asia Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 6.4.1.15. Southeast Asia Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 6.4.1.16. Rest of Asia Pacific Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 6.4.1.17. Rest of Asia Pacific Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 6.4.1.18. Rest of Asia Pacific Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
- 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Sleep Masks Market Outlook, 2018 - 2031

7.1. Latin America Sleep Masks Market Outlook, by Product type, Value (US$ Bn), 2018 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Natural Silk
  - 7.1.1.2. Gel Mask
  - 7.1.1.3. Aromatic
  - 7.1.1.4. Lightweight
  - 7.1.1.5. Others
7.2. Latin America Sleep Masks Market Outlook, by Distribution channel, Value (US$ Bn), 2018 - 2031
7.3. Latin America Sleep Masks Market Outlook, by Consumer group, Value (US$ Bn), 2018 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Men
  - 7.3.1.2. Women
- 7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Sleep Masks Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 7.4.1. Key Highlights
  - 7.4.1.1. Brazil Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 7.4.1.2. Brazil Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 7.4.1.3. Brazil Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 7.4.1.4. Mexico Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 7.4.1.5. Mexico Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 7.4.1.6. Mexico Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 7.4.1.7. Argentina Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 7.4.1.8. Argentina Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 7.4.1.9. Argentina Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 7.4.1.10. Rest of Latin America Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 7.4.1.11. Rest of Latin America Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 7.4.1.12. Rest of Latin America Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
- 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Sleep Masks Market Outlook, 2018 - 2031

8.1. Middle East & Africa Sleep Masks Market Outlook, by Product type, Value (US$ Bn), 2018 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Natural Silk
  - 8.1.1.2. Gel Mask
  - 8.1.1.3. Aromatic
  - 8.1.1.4. Lightweight
  - 8.1.1.5. Others
8.2. Middle East & Africa Sleep Masks Market Outlook, by Distribution channel, Value (US$ Bn), 2018 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Offline
  - 8.2.1.2. Online
8.3. Middle East & Africa Sleep Masks Market Outlook, by Consumer group, Value (US$ Bn), 2018 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Sleep Masks Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 8.4.1. Key Highlights
  - 8.4.1.1. GCC Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 8.4.1.2. GCC Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 8.4.1.3. GCC Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 8.4.1.4. South Africa Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 8.4.1.5. South Africa Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 8.4.1.6. South Africa Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 8.4.1.7. Egypt Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 8.4.1.8. Egypt Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 8.4.1.9. Egypt Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 8.4.1.10. Nigeria Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 8.4.1.11. Nigeria Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 8.4.1.12. Nigeria Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
  - 8.4.1.13. Rest of Middle East & Africa Sleep Masks Market by Product type, Value (US$ Bn), 2018 - 2031
  - 8.4.1.14. Rest of Middle East & Africa Sleep Masks Market by Distribution channel, Value (US$ Bn), 2018 - 2031
  - 8.4.1.15. Rest of Middle East & Africa Sleep Masks Market by Consumer group, Value (US$ Bn), 2018 - 2031
- 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. By Consumer group vs by Distribution channel Heat map
9.2. Manufacturer vs by Distribution channel Heatmap
9.3. Company Market Share Analysis, 2023
9.4. Competitive Dashboard
9.5. Company Profiles
- 9.5.1. Beiersdorf AG
  - 9.5.1.1. Company Overview
  - 9.5.1.2. Product Portfolio
  - 9.5.1.3. Financial Overview
  - 9.5.1.4. Business Strategies and Development
- 9.5.2. Amorepacific Corp.
  - 9.5.2.1. Company Overview
  - 9.5.2.2. Product Portfolio
  - 9.5.2.3. Financial Overview
  - 9.5.2.4. Business Strategies and Development
- 9.5.3. Christian Dior SE
  - 9.5.3.1. Company Overview
  - 9.5.3.2. Product Portfolio
  - 9.5.3.3. Financial Overview
  - 9.5.3.4. Business Strategies and Development
- 9.5.4. CHANEL SAS
  - 9.5.4.1. Company Overview
  - 9.5.4.2. Product Portfolio
  - 9.5.4.3. Financial Overview
  - 9.5.4.4. Business Strategies and Development
- 9.5.5. L'Oreal SA
  - 9.5.5.1. Company Overview
  - 9.5.5.2. Product Portfolio
  - 9.5.5.3. Financial Overview
  - 9.5.5.4. Business Strategies and Development
- 9.5.6. Groupe Clarins
  - 9.5.6.1. Company Overview
  - 9.5.6.2. Product Portfolio
  - 9.5.6.3. Financial Overview
  - 9.5.6.4. Business Strategies and Development
- 9.5.7. The Estee Lauder Companies Inc.
  - 9.5.7.1. Company Overview
  - 9.5.7.2. Product Portfolio
  - 9.5.7.3. Financial Overview
  - 9.5.7.4. Business Strategies and Development
- 9.5.8. Shiseido Co. Ltd.
  - 9.5.8.1. Company Overview
  - 9.5.8.2. Product Portfolio
  - 9.5.8.3. Financial Overview
  - 9.5.8.4. Business Strategies and Development
- 9.5.9. Unilever Group
  - 9.5.9.1. Company Overview
  - 9.5.9.2. Product Portfolio
  - 9.5.9.3. Financial Overview
  - 9.5.9.4. Business Strategies and Development
- 9.5.10. The Procter & Gamble Co
  - 9.5.10.1. Company Overview
  - 9.5.10.2. Product Portfolio
  - 9.5.10.3. Financial Overview
  - 9.5.10.4. Business Strategies and Development
- 9.5.11. Dream Essentials, LLC
  - 9.5.11.1. Company Overview
  - 9.5.11.2. Product Portfolio
  - 9.5.11.3. Financial Overview
  - 9.5.11.4. Business Strategies and Development
- 9.5.12. Alaska Bear
  - 9.5.12.1. Company Overview
  - 9.5.12.2. Product Portfolio
  - 9.5.12.3. Financial Overview
  - 9.5.12.4. Business Strategies and Development
- 9.5.13. Bedtime Bliss
  - 9.5.13.1. Company Overview
  - 9.5.13.2. Product Portfolio
  - 9.5.13.3. Financial Overview
  - 9.5.13.4. Business Strategies and Development
- 9.5.14. Lewis n Clark
  - 9.5.14.1. Company Overview
  - 9.5.14.2. Product Portfolio
  - 9.5.14.3. Financial Overview
  - 9.5.14.4. Business Strategies and Development
- 9.5.15. Napform
  - 9.5.15.1. Company Overview
  - 9.5.15.2. Product Portfolio
  - 9.5.15.3. Financial Overview
  - 9.5.15.4. Business Strategies and Development
- 9.5.16. Nidra Goods
  - 9.5.16.1. Company Overview
  - 9.5.16.2. Product Portfolio
  - 9.5.16.3. Financial Overview
  - 9.5.16.4. Business Strategies and Development
- 9.5.17. Sleep Master
  - 9.5.17.1. Company Overview
  - 9.5.17.2. Product Portfolio
  - 9.5.17.3. Financial Overview
  - 9.5.17.4. Business Strategies and Development
- 9.5.18. Happy Luxe
  - 9.5.18.1. Company Overview
  - 9.5.18.2. Product Portfolio
  - 9.5.18.3. Financial Overview
  - 9.5.18.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations