Sleep Mask Market Size, Share & Trends Analysis Report By Product (Regular, Contoured, Wrap Around, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025

The global sleep mask market size is estimated to reach USD 24.1 million by 2030, registering to grow at a CAGR of 5.1% from 2025 to 2030 according to a new report by Grand View Research, Inc. The rising prevalence of sleeping disorders on account of fluctuating climate patterns and hectic lifestyle is expected to expand the market scope. For instance, people in the U.S., Canada, the U.K., Ireland, France, Italy, Turkey, Singapore, China, Indonesia, and India often suffer from such disorders. Furthermore, the progress of the travel and tourism industry on a global level has been contributing to the growth of the market. The product has gained significant importance among travelers as it assists in inducing sleep during long travel hours. Over the past few years, the number of international travelers has grown considerably. Increasing penetration of economical flights along with the rising purchasing power of consumers has been supporting this growth.

Asia Pacific is projected to witness a CAGR of over 5.0% from 2019 to 2025. The development of the tourism industry has been fueling demand for the product in countries including China, India, Indonesia, Vietnam, and the Philippines. Osaka, Chengdu, and Colombo are the fastest growing tourist destinations in this region. The rising number of middle-class population has fastened the growth of the tourism industry in Asia Pacific. This development is expected to create an opportunity for product growth in the near future.

In terms of distribution channels, the online segment is expected to expand at the fastest growth rate, growing at a CAGR of 4.9% from 2019 to 2025. The constant advancements in the e-commerce industry such as multiple payment options, hassle-free delivery, and easy return policy, have been boosting the online sale of the product. In addition, increasing penetration of smartphones and online retailers in the emerging nations of this region is anticipated to augment the growth of this distribution channel in the near future. Manufacturers have been emphasizing on e-commerce to expand their reach. For instance, in June 2019, Earth Therapeutics introduced a new website in order to improve consumers' shopping experience.

The key sleep mask manufacturers include Dream Essentials, LLC; Alaska Bear; Sleep Master; LC Industries, Inc.; HappyLuxe; Earth Therapeutics; Sonoma Lavender Co.; LumosTech, Inc.; Nidra Goods; EcoTools; Bedtime Bliss; Napiform; and PrettyCare. The companies including LC Industries, Inc.; HappyLuxe; and LumosTech, Inc. have product portfolios that exclusively cater to the travel and tourism industry.

Sleep Mask Market Report Highlights:

Based on the product, the regular sleep masks segment dominated the global industry with a revenue share of 61.3% in 2024. Regular sleep masks are easily available through multiple offline distribution channels such as pharmacies, supermarkets & hypermarkets, grocery or convenience stores, and online platforms.
The offline distribution segment dominated the global sleep mask market in 2024. This segment is mainly driven by aspects such as ease of availability and accessibility and the large presence of products in multiple offline stores, such as convenience stores, supermarkets, specialty stores, home accessories markets, and more.
North America dominated the global sleep mask industry, with a revenue share of 61.3% in 2024.

Product Code: GVR-3-68038-852-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Sleep Mask Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Sleep Mask Market: Product Estimates & Trend Analysis

5.1. Sleep Mask Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Thousand)
- 5.3.1. Regular
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 5.3.2. Contoured
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 5.3.3. Wrap Around
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 5.3.4. Others
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)

Chapter 6. Sleep Mask Market: Distribution Channel Estimates & Trend Analysis

6.1. Sleep Mask Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Thousand)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)

Chapter 7. Sleep Mask Market: Regional Estimates & Trend Analysis

7.1. Sleep Mask Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Thousand)
- 7.3.1. North America
  - 7.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key Country Dynamics
    - 7.3.1.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key Country Dynamics
    - 7.3.1.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key Country Dynamics
    - 7.3.1.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.2. Europe
  - 7.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.2.2. U.K.
    - 7.3.2.2.1. Key Country Dynamics
    - 7.3.2.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key Country Dynamics
    - 7.3.2.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key Country Dynamics
    - 7.3.2.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key Country Dynamics
    - 7.3.2.5.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key Country Dynamics
    - 7.3.2.6.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key Country Dynamics
    - 7.3.3.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key Country Dynamics
    - 7.3.3.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key Country Dynamics
    - 7.3.3.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key Country Dynamics
    - 7.3.3.5.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key Country Dynamics
    - 7.3.3.6.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.4. Latin America
  - 7.3.4.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key Country Dynamics
    - 7.3.4.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
  - 7.3.5.2. UAE
    - 7.3.5.2.1. Key Country Dynamics
    - 7.3.5.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)

Chapter 8. Sleep Mask Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
- 8.8.1. Wild Essentials LLC
  - 8.8.1.1. Company Overview
  - 8.8.1.2. Financial Performance
  - 8.8.1.3. Product Portfolios
  - 8.8.1.4. Strategic Initiatives
- 8.8.2. Sleep Master
  - 8.8.2.1. Company Overview
  - 8.8.2.2. Financial Performance
  - 8.8.2.3. Product Portfolios
  - 8.8.2.4. Strategic Initiatives
- 8.8.3. Nidra Sleep
  - 8.8.3.1. Company Overview
  - 8.8.3.2. Financial Performance
  - 8.8.3.3. Product Portfolios
  - 8.8.3.4. Strategic Initiatives
- 8.8.4. ALASKA BEAR
  - 8.8.4.1. Company Overview
  - 8.8.4.2. Financial Performance
  - 8.8.4.3. Product Portfolios
  - 8.8.4.4. Strategic Initiatives
- 8.8.5. HappyLuxe
  - 8.8.5.1. Company Overview
  - 8.8.5.2. Financial Performance
  - 8.8.5.3. Product Portfolios
  - 8.8.5.4. Strategic Initiatives
- 8.8.6. Sonoma Lavender Co.
  - 8.8.6.1. Company Overview
  - 8.8.6.2. Financial Performance
  - 8.8.6.3. Product Portfolios
  - 8.8.6.4. Strategic Initiatives
- 8.8.7. Earth Therapeutics
  - 8.8.7.1. Company Overview
  - 8.8.7.2. Financial Performance
  - 8.8.7.3. Product Portfolios
  - 8.8.7.4. Strategic Initiatives
- 8.8.8. Lumos Sleep
  - 8.8.8.1. Company Overview
  - 8.8.8.2. Financial Performance
  - 8.8.8.3. Product Portfolios
  - 8.8.8.4. Strategic Initiatives
- 8.8.9. ECOTOOLS BEAUTY
  - 8.8.9.1. Company Overview
  - 8.8.9.2. Financial Performance
  - 8.8.9.3. Product Portfolios
  - 8.8.9.4. Strategic Initiatives
- 8.8.10. Bedtime Bliss
  - 8.8.10.1. Company Overview
  - 8.8.10.2. Financial Performance
  - 8.8.10.3. Product Portfolios
  - 8.8.10.4. Strategic Initiatives
- 8.8.11. PrettyCare
  - 8.8.11.1. Company Overview
  - 8.8.11.2. Financial Performance
  - 8.8.11.3. Product Portfolios
  - 8.8.11.4. Strategic Initiatives
- 8.8.12. Loftie
  - 8.8.12.1. Company Overview
  - 8.8.12.2. Financial Performance
  - 8.8.12.3. Product Portfolios
  - 8.8.12.4. Strategic Initiatives

Product Code: GVR-3-68038-852-7

List of Tables

Table 1 Global sleep mask market: Key market driver analysis
Table 2 Global sleep mask market: Key market restraint analysis
Table 3 Global sleep mask market estimates & forecast, by product (USD Thousand)
Table 4 Global sleep mask market estimates & forecast, by distribution channel (USD Thousand)
Table 5 North America sleep mask market estimates and forecast, by country, 2018 - 2030 (USD Thousand)
Table 6 North America sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 7 North America sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 8 U.S. macro-economic outlay
Table 9 U.S. sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 10 U.S. sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 11 Canada macro-economic outlay
Table 12 Canada sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 13 Canada sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 14 Mexico macro-economic outlay
Table 15 Mexico sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 16 Mexico sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 17 Europe sleep mask market estimates and forecast, by country, 2018 - 2030 (USD Thousand)
Table 18 Europe sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 19 Europe sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 20 U.K. macro-economic outlay
Table 21 U.K. sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 22 U.K. sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 23 Germany macro-economic outlay
Table 24 Germany sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 25 Germany sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 26 France macro-economic outlay
Table 27 France sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 28 France sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 29 Italy macro-economic outlay
Table 30 Italy sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 31 Italy sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 32 Spain macro-economic outlay
Table 33 Spain sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 34 Spain sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 35 Asia Pacific sleep mask market estimates and forecast, by country, 2018 - 2030 (USD Thousand)
Table 36 Asia Pacific sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 37 Asia Pacific sleep mask market estimates & forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 38 China macro-economic outlay
Table 39 China sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 40 China sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 41 India macro-economic outlay
Table 42 India sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 43 India sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 44 Japan macro-economic outlay
Table 45 Japan sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 46 Japan sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 47 Australia macro-economic outlay
Table 48 Australia sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 49 Australia sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 50 South Korea macro-economic outlay
Table 51 South Korea sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 52 South Korea sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 53 Latin America sleep mask market estimates and forecast, by country, 2018 - 2030 (USD Thousand)
Table 54 Latin America sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 55 Latin America sleep mask market estimates & forecast, by distribution channel, (USD Thousand)
Table 56 Brazil macro-economic outlay
Table 57 Brazil sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 58 Brazil sleep mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 59 Middle East & Africa sleep mask market estimates and forecast, by country, 2018 - 2030 (USD Thousand)
Table 60 Middle East & Africa sleep mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 61 Middle East & Africa sleep mask market estimates & forecast, by distribution channel, (USD Thousand)
Table 62 UAE macro-economic outlay
Table 63 UAE Sleep Mask market estimates and forecast, by product, 2018 - 2030 (USD Thousand)
Table 64 UAE Sleep Mask market estimates and forecast, by distribution channel, 2018 - 2030 (USD Thousand)
Table 65 Recent developments & impact analysis, by key market participants
Table 66 Company heat map analysis, 2024
Table 67 Companies implementing key strategies

List of Figures

Fig. 1 Sleep mask market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and Sleep Mask size (USD Thousand)
Fig. 11 Global sleep mask size, 2018 to 2030 (USD Thousand)
Fig. 12 Sleep mask market: Penetration & growth prospect mapping
Fig. 13 Sleep mask market: Value chain analysis
Fig. 14 Sleep mask market: Dynamics
Fig. 15 Sleep mask market: Porter's five forces analysis
Fig. 16 Sleep mask market estimates & forecast, by Product (USD Thousand)
Fig. 17 Regular sleep mask market estimates & forecasts, 2018 - 2030 (USD Thousand)
Fig. 18 Wrap around sleep mask market estimates & forecasts, 2018 - 2030 (USD Thousand)
Fig. 19 Contoured sleep mask market estimates & forecasts, 2018 - 2030 (USD Thousand)
Fig. 20 Other sleep masks market estimates & forecasts, 2018 - 2030 (USD Thousand)
Fig. 21 Sleep mask market estimates & forecast, by distribution channel (USD Thousand)
Fig. 22 Sleep mask market estimates & forecasts for offline distribution, 2018 - 2030 (USD Thousand)
Fig. 23 Sleep mask market estimates & forecasts for online distribution, 2018 - 2030 (USD Thousand)
Fig. 24 Sleep mask market: Regional outlook, 2024 & 2030 (USD Thousand)
Fig. 25 Regional marketplace: Key takeaways
Fig. 26 North America sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 27 U.S. sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 28 Canada sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 29 Mexico sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 30 Europe sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 31 U.K. sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 32 Germany sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 33 France sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 34 Italy sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 35 Spain sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 36 Asia Pacific sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 37 China sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 38 India sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 39 Japan sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 40 Australia sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 41 South Korea sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 42 Latin America sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 43 Brazil sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 44 Middle East & Africa sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 45 UAE sleep mask market estimates & forecast, 2018 - 2030 (USD Thousand)
Fig. 46 Key company categorization
Fig. 47 Strategic framework of Sleep Mask

Sleep Mask Market Size, Share & Trends Analysis Report By Product (Regular, Contoured, Wrap Around, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Sleep Mask Market Growth & Trends:

Sleep Mask Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Sleep Mask Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Sleep Mask Market: Product Estimates & Trend Analysis

Chapter 6. Sleep Mask Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Sleep Mask Market: Regional Estimates & Trend Analysis

Chapter 8. Sleep Mask Market: Competitive Analysis

List of Tables

List of Figures