The global reusable incontinence products market exhibited a revenue of US$ 5.4 billion in 2024, and it is expected to maintain steady growth. By the end of 2031, the market is anticipated to reach a valuation of approximately US$ 8.4 billion, indicating substantial expansion.
Key Market Insights:
Health-Related Factors Drive Market Growth:
- Various health concerns, including obesity, posttraumatic stress disorder (PTSD), childbirth, and an aging population, contribute to the prevalence of adult incontinence.
- The global population of individuals aged 65 and above is expected to reach 1.5 billion by 2050, leading to increased demand for incontinence products.
Sustainability and Millennial Preferences:
- Companies emphasizing sustainability by promoting reusable incontinence products are gaining traction.
- Millennials, valuing ethical and environmental standards, are driving demand for sustainable incontinence solutions.
Technological Advancements:
- Technological innovations, including gender-specific incontinence underwear, are expected to fuel market growth.
- Products like washable, reusable incontinence underwear with enhanced coverage and absorbency are gaining popularity.
Factors Influencing Demand Growth:
Rapid Shift toward Reusable Products:
- Reusable personal hygiene solutions prioritize hygiene, comfort, and convenience, leading to a shift away from disposable products.
- Companies focus on reducing single-use products and introducing longer-lasting and sustainable alternatives.
Increased Prevalence of Incontinence:
- Various factors, such as childbirth, menopause, and an aging population, contribute to a higher prevalence of urinary incontinence.
- Urinary incontinence, a common condition among the elderly, drives market expansion.
Challenges to Market Growth:
Social Stigma and Psychological Barriers:
- Consumer reluctance to buy incontinence products due to social stigma remains a challenge.
- Reusable products may have lower absorbency than disposables, impacting consumer preferences.
Country-wise Insights:
United States:
- The U.S. dominates the North American market, with a 90.2% share in 2021.
- High prevalence of urinary incontinence, especially in women, contributes to market growth.
Europe:
- Online retailing of reusable incontinence products is thriving in Europe.
- Increased e-commerce activity boosts product visibility and demand.
China:
- China's vast elderly population and aging demographic drive high demand for incontinence products.
- Improvements in incontinence products and growing consumer awareness fuel market growth.
Competitive Landscape:
- Leading manufacturers focus on introducing effective, safe, and sustainable products to meet consumer needs.
- Consolidation activities like mergers and acquisitions are observed among major reusable incontinence product suppliers.
Key Companies Profiled:
- B. Braun Melsungen AG
- The Proctor & Gamble Company
- Cardinal Health, Inc.
- Suominen Corporation
- Kimberly-Clark
- Paul Hartmann AG
- Nexwear
- Royal Medical Solutions, Inc.
- Ontex International N.V.
- Essity AB
- Medline Industries, Inc.
- Activ Medical Disposable
- Abena Group
- Drylock Technologies NV
- Unicharm Corporation
- Domtar Corporation
Reusable Incontinence Products Industry Research Segments
By Product:
- Adult Diapers
- Reusable Underpads
- Reusable Briefs
- Reusable Incontinence Pads
By End Use:
- Men's Reusable Incontinence Products
- Women's Reusable Incontinence Products
- Kids' Reusable Incontinence Products
By Distribution Channel:
- Hypermarkets/ Supermarkets
- Retail Pharmacies
- Hospital Pharmacies
- Online Pharmacies
- Specialty Stores
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa