Adult Incontinence Products Market Size - By Product Type, By Absorbency Level, By Age Group, By Size, By Category, By Price Range, By Consumer Group, By Distribution Channel, Global Forecast, 2023

List of Tables

Adult Incontinence Products Market size is poised to record significant over 7.8% CAGR from 2023-2032, on account of the ongoing innovations in materials and designs.

With the rising technology advances, the demand for thinner and more discreet yet highly absorbent incontinence products has significantly soared. There has also been an influx of newer materials and designs that integrate odor-neutralizing features for managing and minimizing unpleasant odors associated with incontinence to enhance user confidence and comfort. To that end, the rising focus of manufacturers on developing comfortable, and absorbent products to offer better leak protection and odor control while maintaining skin health will anchor the market growth. For instance, in July 2021, Essity unveiled Tena Stylish Incontinence Underwear, its new form-fitting incontinence underwear designed with a super absorbent core for locking in liquid with maximum absorbency.

The adult incontinence products industry is segmented into product type, absorbency level, age group, size, category, price range, consumer group, distribution channel, and region.

In terms of product type, the market share from the liners & guards segment may record over 7.2% CAGR from 2023 to 2032, owing to benefits, such as convenience and ease of use as well as disposability. Liners and guards offer a practical solution as they keep the skin dry while minimizing the risk of skin-related issues. The increasing willingness to spend on healthcare and personal well-being is further driving the preference for high-quality incontinence products to offer superior comfort and performance.

Based on consumer group, the adult incontinence products industry value from the female segment is expected to observe 8% growth rate from 2023-2032. Incontinence products are used mainly by older women experiencing urinary incontinence on account of age-related factors and medical conditions. Provision to comfort, confidence, and discreet protection whilst allowing women to maintain active lifestyles and increase participation in various social and physical activities will also favor the segment growth.

Regionally, the Asia Pacific adult incontinence products market size is projected to witness 8.4% CAGR through 2032. The growth can be attributed to the rising government initiatives and healthcare reforms for supporting the older individuals with disabilities and health issues. The growing urbanization and lifestyle changes have led to significant cases of obesity and diabetes in the region, further leading to incontinence. The surging preference for eco-friendly and sustainable incontinence products will also drive the industry expansion.

Product Code: 7422

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Adult Incontinence Products market 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Absorbency level trends
2.6 Age group trends
2.7 Size trends
2.8 Category trends
2.9 Price range trends
2.10 Consumer group trends
2.11 Distribution channel trends

Chapter 3 Adult Incontinence Products Market Industry Insights

3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Key news and initiatives
- 3.3.1 Partnership/Collaboration
- 3.3.2 Merger/Acquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022

Chapter 5 Adult Incontinence Products Market Estimates & Forecast, By Product Type

5.1 Key trends, by product type
5.2 Diaper
5.3 Pull-up underwear
5.4 Liners & guards
5.5 Under pads
5.6 Others (Fecal pads, Skincare, Swim Brief)

Chapter 6 Adult Incontinence Products Market Estimates & Forecast, By Absorbency Level

6.1 Key trends, by absorbency level
6.2 Light
6.3 Moderate
6.4 Heavy
6.5 Overnight

Chapter 7 Adult Incontinence Products Market Estimates & Forecast, By Age Group

7.1 Key trends, by age group
7.2 early adulthood (20-39)
7.3 middle adulthood (40-59
7.4 young old age (60-75)
7.5 old old age (75+)

Chapter 8 Adult Incontinence Products Market Estimates & Forecast, By Size

8.1 Key trends, by size
8.2 Small
8.3 Medium
8.4 Large
8.5 Extra large

Chapter 9 Adult Incontinence Products Market Estimates & Forecast, By Category

9.1 Key trends, by category
9.2 Reusable
9.3 Disposable

Chapter 10 Adult Incontinence Products Market Estimates & Forecast, By Price Range

10.1 Key trends, by price range
10.2 Low (<25$)
10.3 Mid(25$-50$)
10.4 High (>50$)

Chapter 11 Adult Incontinence Products Market Estimates & Forecast, By Consumer Group

11.1 Key trends, by consumer group
11.2 Male
11.3 Female

Chapter 12 Adult Incontinence Products Market Estimates & Forecast, By Distribution channel

12.1 Key trends, by distribution channel
12.2 Online channels
- 12.2.1 E-commerce
- 12.2.2 Company websites
12.3 Offline channels
- 12.3.1 Specialty Stores
- 12.3.2 Mega retails stores
- 12.3.3 Others (Individual stores, Departmental stores, etc.)

Chapter 13 Adult Incontinence Products Market Estimates & Forecast, By Region

13.1 Key trends, by region
13.2 North America
- 13.2.1 U.S.
- 13.2.2 Canada
13.3 Europe
- 13.3.1 UK
- 13.3.2 Germany
- 13.3.3 France
- 13.3.4 Italy
- 13.3.5 Spain
- 13.3.6 Russia
13.4 Asia Pacific
- 13.4.1 China
- 13.4.2 India
- 13.4.3 Japan
- 13.4.4 South Korea
- 13.4.5 Australia
- 13.4.6 Malaysia
- 13.4.7 Indonesia
13.5 Latin America
- 13.5.1 Brazil
- 13.5.2 Mexico
- 13.5.3 Argentina
13.6 MEA
- 13.6.1 GCC
- 13.6.2 South Africa

Chapter 14 Company Profiles

14.1 Abena
14.2 Attends Healthcare Products
14.3 ConvaTec
14.4 Domtar Corporation (Attends)
14.5 Essity
14.6 Essity (formerly part of SCA)
14.7 First Quality Enterprises
14.8 Hartmann Group
14.9 Kimberly-Clark Corporation (Depend)
14.10 McKesson Corporation
14.11 Medline Industries
14.12 Nobel Hygiene Pvt Ltd.
14.13 Ontex Group
14.14 SCA (TENA)
14.15 Unicharm Corporation