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PUBLISHER: Euromonitor International | PRODUCT CODE: 1678139
PUBLISHER: Euromonitor International | PRODUCT CODE: 1678139
Tissue and Hygiene in Italy
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PAGES: 62 Pages
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In 2024, tissue and hygiene in Italy increased both in value and volume, although growth was more moderate than during the Covid years. High inflation was eroding consumers' spending capabilities, pushing them to focus on the most necessary products and to cut back on visits to restaurants, holidays in expensive periods such as July and August, and other forms of discretionary spending. Many consumers turned to discounters, promotions, and private label in order to reduce outgoings. Manufacturer...
Euromonitor International's Tissue and Hygiene in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPIT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Menstrual care declines in Italy in 2024
- Fater leads through Lines, while Viatris Italia rises fastest
- Supermarkets accounts for largest share of value sales
PROSPECTS AND OPPORTUNITIES
- Value growth to rise during forecast period
- Winged towels will fall further out of favour
- Convenience trumps sustainability
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Falling birth rates mean falling volume sales in 2024
- Fater leads through popular Pampers brand
- Supermarkets leads distribution for nappies/diapers/pants
PROSPECTS AND OPPORTUNITIES
- Value sales will continue to rise while volume remains in decline
- E-commerce continues to rise
- Innovation in products designed for premature babies, with sustainable options set to rise slowly
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Further growth for retail adult incontinence in 2024
- Essity leads with Tena as private label expands
- Health and beauty specialists lead distribution
PROSPECTS AND OPPORTUNITIES
- Growth set to continue throughout forecast period
- E-commerce will gain ground
- Innovation in enhanced protection, while reduced public spending will push more consumers towards retail adult incontinence
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Decline continues to fall thanks to reduced national expenditure
- Lack of specification leads to genderless solutions
- Limited accessibility across Italy
PROSPECTS AND OPPORTUNITIES
- Decline set to persist throughout forecast period
- Innovation in retail to benefit development in Rx/reimbursement adult incontinence
- Pharmacies will remain key channel, and subscription schemes offer convenient solution
CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Changing consumer behaviours impacts progress in wipes
- P&G holds on to number one spot with Swiffer brand
- Supermarkets maintains lead of distribution in 2024
PROSPECTS AND OPPORTUNITIES
- Demographic shifts and new uses
- Ecommerce expansion and promotional strategies
- Limited innovation in challenging times
CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2019-2024
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growing demand for retail tissue
- Competitive landscape led by Soffass as green trends accelerate
- Distribution expands and evolves
PROSPECTS AND OPPORTUNITIES
- Future momentum for disposable paper products
- Omnichannel strategies to boost engagement, while eco concerns may encourage shift towards reusable options
- Changing demographics increase demand for convenience
CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2019-2024
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Value sales rise for AFH tissue and hygiene in 2024
- Adult incontinence falls thanks to hospital infrastructure issues
- Environmental concerns impact development
PROSPECTS AND OPPORTUNITIES
- Value growth set to keep on rising
- Growth potential in B2B sales and a sharper focus on sustainability
- Rising prevalence of diabetes will drive increased demand for innovative adult incontinence products
CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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