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PUBLISHER: Euromonitor International | PRODUCT CODE: 1706636
PUBLISHER: Euromonitor International | PRODUCT CODE: 1706636
Tissue and Hygiene in the United Kingdom
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PAGES: 55 Pages
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Following several years of dynamic value growth, driven by high inflation and escalating production costs, tissue and hygiene in the UK recorded a more subdued performance in 2024. This was particularly evident in retail tissue, the largest value category overall, as inflation and the cost of production decreased in the latter stages of 2023 and into 2024, in addition to a decline in pulp costs and other raw materials. This resulted in no movement in the average unit price and flat value sales,...
Euromonitor International's Tissue and Hygiene in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPGB
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising demand and unit price growth drive value sales
- Procter & Gamble leads category, supported by Always and Tampax
- E-commerce continues to grow, but retail offline dominates distribution
PROSPECTS AND OPPORTUNITIES
- Positive outlook for menstrual care despite growing impact of substitutes
- E-commerce offers platform for smaller brands
- Sustainable brands expected to perform well over forecast period
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Unit price increases drive category's value growth
- Procter & Gamble retains convincing lead with Pampers
- Supermarkets leads distribution, but e-commerce makes further gains by offering convenience and competitive prices
PROSPECTS AND OPPORTUNITIES
- Premiumisation offers value growth potential despite strength of private label
- E-commerce set to gain further ground by offering multiple advantages to consumers
- Focus on superior quality and sustainability expected to gain momentum
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Light adult incontinence remains most popular format in category
- Essity retains dominance with Tena range
- E-commerce makes further share gain in 2024
PROSPECTS AND OPPORTUNITIES
- Ageing population set to drives sales over forecast period
- E-commerce offers further growth potential as convenient and discreet channel
- New drug could potentially impact demand for retail adult incontinence
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Competition from other categories negatively impacts sales
- NHS waiting times a contributing factor to decline
PROSPECTS AND OPPORTUNITIES
- Volume sales set to further decline over the forecast period
- Substitutes, reusable alternatives and NHS waiting times set to be major limiting factors for category
CATEGORY DATA
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wipes continues to perform positively, supported by habitual use
- Procter & Gamble retains lead, while WaterWipes records most dynamic growth
- Amazon and e-commerce platforms of grocery retailers popular for wipes
PROSPECTS AND OPPORTUNITIES
- Baby wipes and general purpose wipes to continue growing, while deodorant wipes will struggle from niche positioning
- Amazon important for e-commerce sales of wipes
- Ban on use of plastic in wipes unlikely to have major impact on demand
CATEGORY DATA
- Table 42 Retail Sales of Wipes by Category: Value 2019-2024
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Flat performance for mature category of retail tissue
- Kimberly-Clark retains leadership due to established presence of Andrex and Kleenex
- E-commerce continues to gain share from modern grocery retailers
PROSPECTS AND OPPORTUNITIES
- Premiumisation set to support value sales
- Omnichannel approach could be the key to future growth
- Consumers willing to spend more if they perceive a product to offer greater value
CATEGORY DATA
- Table 48 Retail Sales of Tissue by Category: Value 2019-2024
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Volume growth of away-from-home tissue outperforms value in 2024
- AFH adult incontinence demand driven by population factors
- NHS losing money on inferior incontinence products according to Essity study
PROSPECTS AND OPPORTUNITIES
- Positive outlook across away-from-home tissue and hygiene
- Despite ingrained work habits, sales of away-from-home tissue will remain stable
CATEGORY DATA
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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