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PUBLISHER: Euromonitor International | PRODUCT CODE: 1678134
PUBLISHER: Euromonitor International | PRODUCT CODE: 1678134
Tissue and Hygiene in Malaysia
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PAGES: 55 Pages
DELIVERY TIME: 1-2 business days
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Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purchasing power; however, the impact will only become evident from 2025 onwards. In demographic terms, population ageing has continued, with those aged 65 years comprising a significant and growing propo...
Euromonitor International's Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPMY
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Affordability contributes to growth in standard towels
- Kimberly-Clark and Kotex maintain overall leadership
- Store-based retail leads distribution, while e-commerce rises rapidly
PROSPECTS AND OPPORTUNITIES
- Improved living standards and hygiene awareness to aid category growth
- E-commerce offers attract through favourable prices as promotions continue to push sales
- Sanitary pad packaging with Braille labels serves visually impaired consumers, while natural and organic trends accelerate within menstrual care
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth supported by shift to disposable pants in 2024
- Young parents value affordable products of good quality
- Store-based retail remains key, with e-commerce expanding
PROSPECTS AND OPPORTUNITIES
- Declining birth rates and fertility rates to stall growth for nappies/diapers/pants
- Online sales campaigns to aid growth through favourable pricing strategies
- New diapers launches emphasise superior comfort and premium materials
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Malaysia's ageing population supports growth
- Vinda secures leading position through extensive
- Though e-commerce continues to rise, store-based retailers lead sales in 2024
PROSPECTS AND OPPORTUNITIES
- Opportunities for growth and development supported by growing older generation
- E-commerce growth to be driven by younger spenders, while elderly consumers will remain loyal store-based shoppers
- New product offerings cater to expanding elderly demographic
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising hygiene awareness prompts increased consumer spending on wipes products
- Leading brand Pureen attracts through affordability
- Retail sales remain dominated by store-based channels, with e-commerce rising rapidly
PROSPECTS AND OPPORTUNITIES
- Rising demand for multifunctional baby wipes will inform innovation
- E-commerce expansion will support further growth for wipes
- Wipes faces growing competition from innovative tissue products
CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2019-2024
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Steady demand aids growth for retail tissue in Malaysia in 2024
- Consumers seek premium tissue products
- Store-based distribution trumps e-commerce sales, though e-commerce channel wins in terms of growth
PROSPECTS AND OPPORTUNITIES
- Strong price competition among brands to lead to slowed value growth
- E-commerce will help to sustain overall sales for retail tissue during forecast period
- Success of recent launches likely to prompt increased investment in innovation
CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2019-2024
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Economic recovery boosts category growth in 2024
- Ageing population drives demand in AFH hygiene
- Investment in innovation caters to Malaysia's rapidly expanding elderly demographic
PROSPECTS AND OPPORTUNITIES
- Further growth in tourism and foodservice sectors will support demand for AFH tissue and hygiene products
- Horeca as leading channel in AFH tissue categories, with growth spurred by food delivery services
- Viral bottom-pull hanging tissue trend likely to expand, while Kimberley-Clark will remain on top
CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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