Picture
SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: Euromonitor International | PRODUCT CODE: 1678133

Cover Image

PUBLISHER: Euromonitor International | PRODUCT CODE: 1678133

Tissue and Hygiene in Hong Kong, China

PUBLISHED:
PAGES: 55 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
PDF (Single User License)
USD 2925

Add to Cart

Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decreased in value compared to prior years, while local consumers are gravitating towards value-for-money bundles as foot traffic in the city diminishes due to relaxed travel policies. Many are trading dow...

Euromonitor International's Tissue and Hygiene in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPHK

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Tissue and hygiene in 2024: The big picture
  • Key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?

MARKET INDICATORS

  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

MENSTRUAL CARE IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Consumers seek cost-effective menstrual care solutions amid rising living costs
  • Kimberly-Clark retains slim leadership of menstrual care
  • Supermarkets remains most popular channel for menstrual care purchases

PROSPECTS AND OPPORTUNITIES

  • Influx of immigrants to the city will help fuel future growth
  • Retail e-commerce likely to return to stable growth over the forecast period
  • Consumers to explore niche sustainable alternatives

CATEGORY DATA

  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Nappies/diapers/pants records single-digit growth through the dynamic disposable pants
  • Procter & Gamble retains slim lead in nappies/diapers/pants
  • Retail e-commerce still appeals as consumers seek value-for-money purchases

PROSPECTS AND OPPORTUNITIES

  • Declining birth rate may be supplemented by influx of government talent schemes
  • Retail e-commerce set to see competition from offline channels
  • Natural positioning of nappies/diapers likely to rise over the forecast period

CATEGORY DATA

  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Ageing population drives growth of retail adult incontinence
  • Tena eases transition by offering modern solutions
  • Retail offline continues to dominate distribution

PROSPECTS AND OPPORTUNITIES

  • Increasing competition for brands likely over the forecast period
  • Elevated polarisation between incontinence products
  • Advanced product innovation likely to emerge in the long term

CATEGORY DATA

  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Positioning of pure water wipes as category growth driver
  • Intensified competition for leaders from smaller players
  • Supermarkets strengthens dominance as distribution channel for wipes

PROSPECTS AND OPPORTUNITIES

  • Ageing population could emerge as forecast period growth driver
  • Convenience stores to gain share from retail e-commerce over forecast period
  • Rise of shrinking packaging sizes

CATEGORY DATA

  • Table 38 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Price-sensitive consumers influence purchases of retail tissue in 2024
  • Competitive landscape remains consolidated but smaller players make gains
  • Supermarkets retains position as dominant distribution channel through increased volume and value discounts

PROSPECTS AND OPPORTUNITIES

  • Brands may need to justify higher costs to foster further sales growth
  • Warehouse clubs of neighbouring Chinese cities pose potential threat
  • Sustainability remains a key focus for future product innovation

CATEGORY DATA

  • Table 44 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN HONG KONG, CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Steady growth for away-from-home tissue maintained by international tourism
  • Stable performance of AFH adult incontinence supported by ageing population
  • Cross-border care options present challenge to local healthcare facilities

PROSPECTS AND OPPORTUNITIES

  • Mainland Chinese tourists to continue driving channel growth
  • Incentives to relocate care of ageing population to Greater Bay Area
  • Potential challenges to future growth of away-from-home tissue

CATEGORY DATA

  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!