Top Five Trends in Travel

The top five trends for travel feature local immersion, acting with intention, shared values, connected trips and putting people in the driving seat. Where travel brands align with travellers' values for unique experiences is a sweet spot for higher propensity to spend. In an age of anti-tourism, taking a community-first approach is essential. Travel businesses adopting a holistic approach, a lighter touch and hyper-personalisation are in the optimum position for long-term success.

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• Euromonitor International's Top Five Trends in Travel global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
• Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
• Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.