Travel in Western Europe

All the main parameters in the travel industry had returned to their pre-pandemic levels by the end of the 2019-2024 period, representing a full recovery from the damage wrought by the COVID-19 restrictions. Indeed, overtourism is a theme that has now begun rearing its head again, as government agencies and travel industry players look to reduce seasonality in overcrowded destinations like Venice to try and spread demand more evenly across the whole year.

Euromonitor International's Travel in Western Europe global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.