Consumer Appliances in Italy

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer appliances?

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
• Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

• Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
• Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
• Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
• Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
• Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
• Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
• Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
• Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
• Table 11 Sales of Small Appliances by Category: Volume 2019-2024
• Table 12 Sales of Small Appliances by Category: Value 2019-2024
• Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
• Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
• Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
• Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
• Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
• Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
• Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
• Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
• Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
• Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
• Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
• Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
• Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
• Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
• Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
• Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
• Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
• Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
• Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

REFRIGERATION APPLIANCES IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Italians focus on the look and functionality of fridge freezers but economic pressures put pressure on sales
• Sales struggle without the support of the government's stimulus programme
• Samsung deploys AI in its new line of refrigeration appliances

PROSPECTS AND OPPORTUNITIES

• Economic pressures and changing consumer preferences among the factors expected to influence the future of refrigeration appliances
• Personalisation is important but at a price
• Brands want to be a one-stop-shop for smart kitchen appliances

CATEGORY DATA

• Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
• Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
• Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
• Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
• Table 37 Sales of Freezers by Format: % Volume 2019-2024
• Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
• Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
• Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
• Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
• Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
• Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
• Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
• Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
• Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
• Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
• Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
• Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
• Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
• Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
• Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
• Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
• Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of home laundry appliances decline as consumers look for ways to save money
• Miele celebrates its anniversary with the launch of new products
• Gender parity and sustainability influence marketing and new product development

PROSPECTS AND OPPORTUNITIES

• Consumers likely to shop around for better deals
• Companies likely to focus on becoming more environmentally sustainable
• More synergies expected between home laundry appliances and home care brands

CATEGORY DATA

• Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
• Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
• Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
• Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
• Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
• Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
• Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
• Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
• Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
• Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
• Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
• Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
• Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
• Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
• Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A tough year for dishwashers but sales remain higher than pre-pandemic levels
• Convenience is king when it comes to sales of dishwashers
• Appliances and electronics specialists remain key to sales of dishwashers despite shift online

PROSPECTS AND OPPORTUNITIES

• Refurbish and repair might help in case of geopolitical turmoil
• Focus on sustainability could steer more consumers towards smart dishwashers
• Players will need to adapt to the changing market conditions as competition heats up

CATEGORY DATA

• Table 71 Sales of Dishwashers by Category: Volume 2019-2024
• Table 72 Sales of Dishwashers by Category: Value 2019-2024
• Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
• Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
• Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
• Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
• Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
• Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
• Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
• Table 80 Production of Dishwashers: Total Volume 2019-2024
• Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
• Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
• Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
• Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A difficult year for large cooking appliances as economic pressures take their toll
• Smart features on the menu as players look to stay ahead of the competition
• New technology helping to attract consumers

PROSPECTS AND OPPORTUNITIES

• Production costs likely to influence manufacturing decisions
• Induction hobs present new opportunities for growth and development
• Multifunctional ovens likely to increase in popularity

CATEGORY DATA

• Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
• Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
• Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
• Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
• Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
• Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
• Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
• Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
• Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
• Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
• Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
• Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
• Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
• Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
• Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
• Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
• Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
• Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
• Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another tough year for microwaves as consumers continue to face financial pressures
• Microwaves no longer a status symbol
• Premium microwaves offer special functions to attract demand

PROSPECTS AND OPPORTUNITIES

• Microwaves likely to be influenced by the search for energy efficiency and the growing demand for convenience
• Appliances will fight for space on kitchen worktops
• Frozen food, food delivery and healthier cooking functions key trends to look out for over the forecast period

CATEGORY DATA

• Table 106 Sales of Microwaves by Category: Volume 2019-2024
• Table 107 Sales of Microwaves by Category: Value 2019-2024
• Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
• Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
• Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
• Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
• Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
• Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
• Table 114 Production of Microwaves: Total Volume 2019-2024
• Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
• Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
• Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
• Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• People cook at home to eat healthy food and save money
• Holiday sales impacted by difficult supply chains
• Countertop mixers remain a bright spot in the world of food preparation appliances

PROSPECTS AND OPPORTUNITIES

• Right to Repair Act could influence food preparation appliances despite not covering these products
• Multifunctional products expected to come out on top
• Distribution landscape set to evolve with a growing focus on online marketplaces and social commerce

CATEGORY DATA

• Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
• Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
• Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
• Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
• Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
• Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
• Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
• Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
• Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
• Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
• Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Standard coffee machines delivers growth as overall sales of small cooking appliances stagnate
• Air fryers still thriving as consumers adopt healthier eating habits
• Increase in inbound arrivals boosts sales of filter coffee machines and kettles

PROSPECTS AND OPPORTUNITIES

• Collaborations and seasonal sales expected to remain important
• Air fryers still offer potential but growth is likely to stabilise
• Cordless products expected to receive growing attention

CATEGORY DATA

• Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
• Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
• Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
• Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
• Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
• Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
• Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
• Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
• Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
• Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mattress vacuum cleaners attract attention as consumers look for added-value products
• Bosch focuses on superior quality as stick vacuum cleaners come out on top
• Ariete focuses on basic functions to maintain low-price commitment

PROSPECTS AND OPPORTUNITIES

• An increasing presence of Chinese brands
• Competition comes also from electronics brands
• Vorwerk may need to rethink its strategy as competition grows

CATEGORY DATA

• Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
• Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
• Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
• Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
• Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
• Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
• Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
• Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
• Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
• Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
• Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
• Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• DIY approach to beauty and personal care sustains demand for personal care appliances
• Dyson on the up as it launches its innovative Supersonic Nural and Airstrait lines of hair care appliances
• Beurer increases production in Europe while its massage products prove popular

PROSPECTS AND OPPORTUNITIES

• Italy's rapidly ageing population likely to inform the growth and development of personal care appliances
• Promotional activities will remain important in driving growth
• Communications should avoid stereotypes in the future

CATEGORY DATA

• Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
• Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
• Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
• Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
• Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
• Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
• Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
• Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
• Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
• Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
• Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
• Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
• Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN ITALY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Climate change and reduced government support among the key influences on sales of air treatment products in 2024
• Sudden changes in the weather disrupts the category's performance
• Cordless products proving popular with local player Termozeta looking to make its mark

PROSPECTS AND OPPORTUNITIES

• Energy efficiency likely to remain a key factor when purchasing air treatment products
• As competition heats up air treatment products may become more affordable while complementary products could add value
• Air treatment products still showing potential even without government stimulus

CATEGORY DATA

• Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
• Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
• Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
• Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
• Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
• Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
• Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
• Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
• Table 175 Production of Air Conditioners: Total Volume 2019-2024
• Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
• Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
• Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
• Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029