Consumer Appliances in India

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer appliances?

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
• Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

• Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
• Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
• Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
• Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
• Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
• Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
• Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
• Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
• Table 11 Sales of Small Appliances by Category: Volume 2019-2024
• Table 12 Sales of Small Appliances by Category: Value 2019-2024
• Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
• Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
• Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
• Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
• Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
• Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
• Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
• Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
• Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
• Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
• Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
• Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
• Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
• Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
• Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
• Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
• Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
• Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
• Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

REFRIGERATION APPLIANCES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Refrigeration appliances attracts steady demand, driven by transition to energy efficiency norms and growing electrification
• Rising demand for double door fridge freezers driven by evolving consumer preferences
• Intense competition among players spurs new launches and places greater focus on domestic production

PROSPECTS AND OPPORTUNITIES

• Strong growth expected over forecast period, driven by increasing nuclear families and favourable external factors
• Appliances and electronics specialists to remain popular amid e-commerce share gain
• Premiumisation set to gradually grow due to demand for models with inverter technology and sophisticated functionality

CATEGORY DATA

• Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
• Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
• Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
• Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
• Table 37 Sales of Freezers by Format: % Volume 2019-2024
• Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
• Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
• Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
• Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
• Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
• Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
• Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
• Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
• Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
• Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
• Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
• Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
• Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
• Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
• Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
• Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
• Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing adoption of automatic washing machines driven by urbanisation and evolving consumer lifestyles
• Omnichannel approach becomes increasingly important to driving sales
• Top-loading washing machines and domestic manufacturing remain in focus

PROSPECTS AND OPPORTUNITIES

• High-capacity and automatic home laundry models to gain further popularity
• Rural areas represent significant potential to further drive growth over forecast period
• Connected home laundry appliances set for greater demand, driven by convenience-seeking tech-savvy urban consumers

CATEGORY DATA

• Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
• Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
• Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
• Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
• Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
• Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
• Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
• Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
• Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
• Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
• Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
• Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
• Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
• Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
• Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dishwashers remains a niche category in 2024
• Easy access to domestic help and preference for hand dishwashing are major obstacles for category development
• Increasing interest in smart dishwashers among affluent consumers

PROSPECTS AND OPPORTUNITIES

• Cooking processes and concerns around electricity consumption to limit stronger penetration of dishwashers
• Appliances and electronics specialists to remain dominant distribution channel
• Affordability and competition from domestic help to remain a challenge, but rising awareness can change consumer perception towards dishwashers

CATEGORY DATA

• Table 71 Sales of Dishwashers by Category: Volume 2019-2024
• Table 72 Sales of Dishwashers by Category: Value 2019-2024
• Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
• Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
• Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
• Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
• Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
• Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
• Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
• Table 80 Production of Dishwashers: Total Volume 2019-2024
• Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
• Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
• Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
• Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Built-in large cooking appliances remains a nascent category in 2024
• Freestanding cooker hoods dominate, driven by growing shift towards modular kitchens and better awareness
• Faber Heatkraft Industries leads large cooking appliances in India

PROSPECTS AND OPPORTUNITIES

• Cooker hoods and connected ovens offer growth opportunities for large cooking appliances
• Low consumer awareness and higher costs to create challenges for greater penetration of built-in large cooking appliances
• Appliances and electronics specialists to continue to dominate distribution, while e-commerce will likely gain further share

CATEGORY DATA

• Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
• Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
• Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
• Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
• Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
• Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
• Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
• Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
• Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
• Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
• Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
• Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
• Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
• Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
• Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
• Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
• Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
• Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
• Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Local cooking habits and competition from substitutes limit demand for microwaves
• Omnichannel approach becomes increasingly important to driving sales
• LG Electronics strengthens lead, driven by wider reach and local production

PROSPECTS AND OPPORTUNITIES

• Connected microwaves set to see gradual growth, driven by smart homes
• Innovation and localisation to support sales over the forecast period
• Sales of built-in microwaves set to remain negligible

CATEGORY DATA

• Table 106 Sales of Microwaves by Category: Volume 2019-2024
• Table 107 Sales of Microwaves by Category: Value 2019-2024
• Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
• Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
• Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
• Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
• Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
• Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
• Table 114 Production of Microwaves: Total Volume 2019-2024
• Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
• Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
• Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
• Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Local food preparation habits necessitate and support dominance of blenders
• Growing health consciousness drives up sales of food preparation appliances
• Intense competition spurs new launches, alongside greater focus on energy efficiency and enhanced features

PROSPECTS AND OPPORTUNITIES

• Steady growth expected over forecast period due to rise in nuclear families and favourable external factors
• Premiumisation set to gradually rise, driven by demand for models with quieter operations and better versatility
• E-commerce to gain further share due to relatively higher penetration and well-established consumer awareness of category

CATEGORY DATA

• Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
• Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
• Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
• Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
• Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
• Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
• Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
• Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
• Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
• Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
• Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Freestanding gas hobs remains dominant format, driven by local cooking habits and design of kitchen interiors
• Growing health consciousness drives heightened consumer demand for air fryers
• Standard coffee machines remains nascent category in 2024

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for small cooking appliances over forecast period
• Premiumisation set to gradually rise, driven by freestanding hobs
• E-commerce to gain further share, supported by relatively higher penetration and well-established consumer awareness of category

CATEGORY DATA

• Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
• Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
• Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
• Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
• Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
• Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
• Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
• Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
• Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
• Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth of vacuum cleaners driven by time-pressed consumers seeking convenient cleaning options
• Brands enhance their focus on wet and dry format to better cater for Indian households
• Smart robotic vacuum cleaners attract greater consumer interest in India

PROSPECTS AND OPPORTUNITIES

• Despite e-commerce's strength, appliances and electronics specialists will become increasingly important to driving future sales
• Competitive landscape to further intensify with expanding distribution, greater emphasis on entry price points, and increasing consumer awareness
• Affordability and competition from domestic help will continue to challenge consumer acceptance of vacuum cleaners

CATEGORY DATA

• Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
• Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
• Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
• Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
• Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
• Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
• Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
• Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
• Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
• Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
• Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
• Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hair care appliances witnesses strong demand driven by rise in personal grooming habits
• Growing interest in men's grooming benefits personal care appliances
• Philips leads personal care appliances due to extensive reach and wide range of offerings

PROSPECTS AND OPPORTUNITIES

• Personal care appliances set to see solid growth over the forecast period
• Strong competition for body shavers from salons and substitute depilatories
• E-commerce to gain further share due to wide product range and well-established consumer awareness

CATEGORY DATA

• Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
• Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
• Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
• Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
• Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
• Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
• Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
• Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
• Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
• Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
• Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
• Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
• Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Evolving consumer perception and positive external factors drive demand for air conditioners
• Demand for cooling fans driven by energy-efficient models, growing electrification, and increasing number of nuclear families
• Rising air quality concerns and aspirational lifestyles support demand for air purifiers

PROSPECTS AND OPPORTUNITIES

• Strong growth expected over forecast period due to favourable factors
• Smart air treatment products set to see gradual growth, driven by development of connected homes
• Appliances and electronics specialists to dominate distribution, while e-commerce will likely gain further share

CATEGORY DATA

• Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
• Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
• Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
• Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
• Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
• Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
• Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
• Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
• Table 175 Production of Air Conditioners: Total Volume 2019-2024
• Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
• Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
• Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
• Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029