Consumer Health in the US

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Analgesics overall to see a softer value performance in 2024
• A new class of pain relief prescription medicine could bring change to analgesics
• Continued momentum in topical analgesics/anaesthetic fuelled by new product launches

PROSPECTS AND OPPORTUNITIES

• Aspirin and naproxen to witness continued declines over the forecast period
• Emphasis on menstrual health could lead to combination menstrual pain management products
• Paediatric-oriented players could disrupt analgesics through format and ingredient formulations

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cough, cold and allergy (hay fever) remedies continues its return to normality
• Private label momentum slows amidst easing price pressures
• Haleon's Robitussin recalled for microbial contamination

PROSPECTS AND OPPORTUNITIES

• Climate change to influence stable consumer uptake for cough, cold, and allergy remedies
• FDA's phenylephrine ruling could disrupt major players in cough and cold remedies
• Pharyngeal preparations to experience cannibalisation from medicated confectionery

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Digestive remedies continues to benefit from post-pandemic health changes and wellness-oriented product developments
• Digestive remedies direct-to-consumer disruptor brand Wonderbelly enters CVS
• Big brands and direct-to-consumer brands compete with product launches

PROSPECTS AND OPPORTUNITIES

• Laxatives well-positioned for US demographic shifts
• PPIs set to see significantly reduced consumer intake over the forecast period due to side-effects and substitutes
• Digestive support products positioned for women's health could witness heightened mergers and acquisitions activity

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mixed performance expected in dermatologicals in 2024, as consumers continue struggling with inflation, economic uncertainty, and ongoing price increases
• New policy changes and rise in service-based offerings expected to impact the performance of antiparasitics/lice (head and body) treatments
• Top consumer priorities of safety and skin health spur innovation in dermatologicals

PROSPECTS AND OPPORTUNITIES

• Consumer interest in natural and non-medicated solutions could moderate the growth of dermatologicals over the forecast period
• Digital engagement could provide a promising avenue to improve brand perception, build communities, and educate consumers
• The competitive environment is set to intensify, with rising pressure expected from beauty and personal care, as well as prescription-based offerings

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Patch format continues to witness a stagnant performance
• Haleon's international divestments hint at uncertain trajectory for the domestic landscape
• More direct-to-consumer brands on the horizon

PROSPECTS AND OPPORTUNITIES

• Nicotine cessation medication: Potential category disruptor?
• Uncertain regulatory landscape for ZYN nicotine pouches could benefit traditional NRT solutions
• Vaping and usage of nicotine pouches increasing amongst younger generations in the US

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth in sleep aids continues to fall as traditional products lose their edge
• Natural sleep support ingredients see benefits from digital trends, such as the "sleepy girl mocktail"
• DTC and legacy brands look to innovate through sleep supplementation in new product launches

PROSPECTS AND OPPORTUNITIES

• How legacy players will look to innovate in a category under threat
• Retail e-commerce expected to continue to play a major role in the future of sleep aids and sleep adjacent categories
• Paediatric sleep products could move away from melatonin positioning due to concerns

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The heightened allergy season is driving demand for allergy eye care products and sparking innovation
• Dry eye conditions remain at the forefront of advances in eye care offerings
• Recalls of eye drops highlight the significance of eye health education

PROSPECTS AND OPPORTUNITIES

• Worsening climate conditions present an opportunity for eye care players
• Sustainable formulations will be a crucial factor in terms of premiumisation
• Beauty positioning shows promise for standard eye care

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Maturity continues to limit growth in wound care
• Kenvue remains at the forefront of wound care, offering a diverse range of high-quality products
• Retail e-commerce emerges as a popular distribution channel for wound care

PROSPECTS AND OPPORTUNITIES

• Product innovation, while currently constrained, will be key to drive value growth
• Dangerous "forever chemicals" may hinder the growth prospects for wound care
• Maturity and declining population to limit volume growth; however, sustainability credentials set to become an important selling point

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vitamins maintains a steady value growth performance
• Unique marketing tactics to stimulate growth
• Private label benefits from affordability and value

PROSPECTS AND OPPORTUNITIES

• Vitamins set to face increasing rivalry from functional food and drinks
• Rise in personalised approach to focus on targeted health concerns
• Innovation is key to ensuring continuous growth in value sales

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements experiences steady value growth; protein-rich dietary supplements benefit from heightened health awareness
• The rise of mergers and acquisitions in the wellness industry
• New supplement guidelines adopted by Amazon

PROSPECTS AND OPPORTUNITIES

• Dietary supplements set to maintain solid growth; launches will be targeted towards specific consumer groups
• Products for women's health and beauty from within on the rise
• Multifunctionality and personalisation set to gain further momentum

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Weight management and wellbeing sees a steeper value decline
• Legislative restrictions on sale of diet pills and muscle-building supplements to teens
• Changing perception of methods of weight loss

PROSPECTS AND OPPORTUNITIES

• Consumers' potential re-entry to the category after taking GLP-1 drugs
• Lifestyle shifts in terms of diet and exercise remain top-of-mind for weight management consumers
• GLP-1 support products on the rise in weight management and wellbeing

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another strong year for sports nutrition, owing to an increased focus on health and fitness
• Innovation plays a crucial role in reaching a broader audience
• Retail e-commerce and omnichannel strategy strengthen penetration of sports nutrition

PROSPECTS AND OPPORTUNITIES

• Personalisation set to gain momentum in sports nutrition
• Cross-industry competition increases in response to the blurring wellness concept
• Sustainable sports nutrition set to gain further momentum

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Herbal/traditional products experiences another year of growth
• Innovation is key to maintaining growth for herbal/traditional products
• Rise of adaptogens and mushrooms as brain and cognitive health products

PROSPECTS AND OPPORTUNITIES

• Mixed performance of herbal/traditional dietary supplements as a method for weight loss
• Continued interest in women's health could highlight menstrual health support and drive integrated solutions for managing menstrual pain
• Concerns about efficacy and safety could lead to further regulation, hinting at the potential slower growth of herbal/traditional products

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Paediatric analgesics and cough, cold and allergy remedies set to continue to decline from their 2022 peak
• Paediatric sleep offerings to expand ingredient innovation beyond melatonin products
• Increased emphasis on monitoring nutritional trends and balanced supplement intake

PROSPECTS AND OPPORTUNITIES

• Opportunities for players in paediatric analgesics to disrupt the market through format and ingredient innovation
• Focus on natural/herbal trends, and new launches to widen the customer base
• Positive outlook for paediatric vitamins and dietary supplements

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029