New Consumer Journey in Health Products in Asia

Health-conscious consumers in Asia utilise diverse information sources to make their health purchases, especially online. These purchasing journeys generally fall into two categories: Symptom-driven decisions, which are more immediate and spontaneous, and long-term health management, which involves careful planning and deliberate decision-making. Read this report to understand recent changes and what new opportunities these changes present to your business in marketing strategies.

Euromonitor International's New Consumer Journey in Health Products in Asia global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.