Booking in Japan

The convenience of online booking has led to its continued growth, and this trend is expected to be maintained in 2024. However, the risks associated with booking online cannot be ignored. As the number of overseas travellers has been surging along with the end of the pandemic, problems surrounding hotel and airline reservation sites have been cropping up. Issues include a lack of coordination between the booking service and the hotel, or even scams involving non-existent hotels.

Euromonitor International's Booking in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Booking market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.