Online Accommodation Booking Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Accommodation Type, By Booking Platform, By Region & Competition, 2020-2030F

Description

Global online accommodation booking market was valued at USD 246.75 billion in 2024 and is projected to reach USD 788.95 billion by 2030, registering a robust compound annual growth rate (CAGR) of 12.45% over the forecast period.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 246.75 Billion
Market Size 2030	USD 788.95 Billion
CAGR 2025-2030	12.45%
Fastest Growing Segment	Guest Houses
Largest Market	North America

Market expansion is driven by several critical factors, including increasing internet penetration and the widespread use of smartphones, which have transformed the way travelers search for and reserve accommodations. The convenience of comparing prices, reading customer reviews, and making real-time bookings has significantly boosted the adoption of online platforms.

Rising global travel-both business and leisure-continues to fuel demand for digital booking services. Competitive pricing, promotional discounts, and loyalty programs are also key incentives attracting consumers to these platforms. Additionally, the integration of artificial intelligence and machine learning allows for personalized recommendations, improving user experience and fostering customer retention.

The COVID-19 pandemic further accelerated the shift to digital, as travelers began prioritizing contactless, secure, and flexible booking options, solidifying online platforms as the preferred channel for accommodation reservations.

Key Market Drivers

Expanding Tourism Industry

The rapid growth of the tourism sector is a primary driver of the global online accommodation booking market. According to the World Travel & Tourism Council, the travel and tourism industry contributed 9.1% to the global GDP in 2023, reflecting a 23.2% increase compared to 2022 and narrowing the gap to just 4.1% below pre-pandemic levels in 2019.

As both international and domestic travel continue to rise, more travelers are turning to digital platforms to book accommodations for holidays, business trips, and specialized travel experiences. The shift from traditional booking channels-such as travel agencies and direct hotel reservations-to online platforms is largely driven by their speed, ease of use, and flexibility.

These platforms empower users to compare pricing, access guest reviews, and explore a wide variety of accommodation options, ranging from budget-friendly stays to luxury experiences. The expansion of niche tourism markets, including eco-tourism, wellness retreats, and adventure travel, has further diversified the types of accommodations available online.

With increasing disposable income and the growing popularity of mobile bookings and personalized travel, the demand for online accommodation services is expected to continue its upward trajectory.

Key Market Challenges

Regulatory Complexities

Regulatory challenges remain a significant barrier in the global online accommodation booking market. Varying regulations across countries and regions related to taxation, consumer rights, data privacy, and short-term rental policies complicate operations for platform providers.

For instance, some jurisdictions require platforms to collect and remit local occupancy taxes, while others enforce strict limitations on short-term rentals-a key offering of providers like Airbnb. In addition, regulations such as the General Data Protection Regulation (GDPR) in the European Union impose rigorous data protection standards, increasing compliance costs and administrative burden.

These regulatory inconsistencies pose challenges for global scalability, limit market entry, and can disrupt cross-border operations. Navigating this complex regulatory landscape requires significant legal and operational resources, potentially slowing the market's overall growth momentum.

Key Market Trends

Growth of Remote Work and Workations

The widespread adoption of remote work has emerged as a transformative trend within the online accommodation booking landscape. According to recent data, the proportion of employees working remotely rose to approximately 27% in 2022, up from 13% just two years prior.

This shift has blurred the lines between work and leisure travel, giving rise to the "workation" trend-where individuals combine remote work with extended stays in travel destinations. Consequently, there is a growing demand for accommodations designed for longer stays, equipped with high-speed internet, dedicated workspaces, and other amenities tailored to digital nomads and remote professionals.

Online booking platforms such as Airbnb and Booking.com have adapted by offering specialized listings and filters that cater to this emerging market segment. This evolution in traveler preferences is expected to continue, prompting platforms to innovate and diversify their offerings to meet the evolving needs of remote workers.

Key Market Players

Airbnb, Inc
InterContinental Hotels Group
Expedia Group
Vacaciones eDreams S.L.U.
MAKEMYTRIP PVT. LTD.
BravoNext, S.A.
Tripadvisor LLC
Agoda Company Pte. Ltd.
Accor S.A.
Oravel Stays Private Limited

Report Scope:

In this report, the Global Online Accommodation Booking Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Accommodation Booking Market, By Accommodation Type:

Hotels
Guest Houses
Bed & Breakfast
Others

Online Accommodation Booking Market, By Booking Platform:

Mobile Application
Website

Online Accommodation Booking Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Accommodation Booking Market.

Available Customizations:

Global Online Accommodation Booking Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

4.1. Brand Awareness
4.2. Factor Influencing Purchasing Decision

5. Global Online Accommodation Booking Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Accommodation Type (Hotels, Guest Houses, Bed & Breakfast, Others)
- 5.2.2. By Booking Platform (Mobile Application, Website)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Online Accommodation Booking Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Accommodation Type
- 6.2.2. By Booking Platform
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Online Accommodation Booking Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Accommodation Type
    - 6.3.1.2.2. By Booking Platform
- 6.3.2. Canada Online Accommodation Booking Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Accommodation Type
    - 6.3.2.2.2. By Booking Platform
- 6.3.3. Mexico Online Accommodation Booking Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Accommodation Type
    - 6.3.3.2.2. By Booking Platform

7. Europe Online Accommodation Booking Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Accommodation Type
- 7.2.2. By Booking Platform
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Online Accommodation Booking Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Accommodation Type
    - 7.3.1.2.2. By Booking Platform
- 7.3.2. Germany Online Accommodation Booking Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Accommodation Type
    - 7.3.2.2.2. By Booking Platform
- 7.3.3. Spain Online Accommodation Booking Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Accommodation Type
    - 7.3.3.2.2. By Booking Platform
- 7.3.4. Italy Online Accommodation Booking Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Accommodation Type
    - 7.3.4.2.2. By Booking Platform
- 7.3.5. United Kingdom Online Accommodation Booking Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Accommodation Type
    - 7.3.5.2.2. By Booking Platform

8. Asia-Pacific Online Accommodation Booking Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Accommodation Type
- 8.2.2. By Booking Platform
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Online Accommodation Booking Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Accommodation Type
    - 8.3.1.2.2. By Booking Platform
- 8.3.2. Japan Online Accommodation Booking Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Accommodation Type
    - 8.3.2.2.2. By Booking Platform
- 8.3.3. India Online Accommodation Booking Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Accommodation Type
    - 8.3.3.2.2. By Booking Platform
- 8.3.4. Australia Online Accommodation Booking Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Accommodation Type
    - 8.3.4.2.2. By Booking Platform
- 8.3.5. South Korea Online Accommodation Booking Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Accommodation Type
    - 8.3.5.2.2. By Booking Platform

9. Middle East & Africa Online Accommodation Booking Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Accommodation Type
- 9.2.2. By Booking Platform
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Online Accommodation Booking Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Accommodation Type
    - 9.3.1.2.2. By Booking Platform
- 9.3.2. Saudi Arabia Online Accommodation Booking Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Accommodation Type
    - 9.3.2.2.2. By Booking Platform
- 9.3.3. UAE Online Accommodation Booking Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Accommodation Type
    - 9.3.3.2.2. By Booking Platform
- 9.3.4. Turkey Online Accommodation Booking Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Accommodation Type
    - 9.3.4.2.2. By Booking Platform

10. South America Online Accommodation Booking Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Accommodation Type
- 10.2.2. By Booking Platform
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Online Accommodation Booking Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Accommodation Type
    - 10.3.1.2.2. By Booking Platform
- 10.3.2. Argentina Online Accommodation Booking Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Accommodation Type
    - 10.3.2.2.2. By Booking Platform
- 10.3.3. Colombia Online Accommodation Booking Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Accommodation Type
    - 10.3.3.2.2. By Booking Platform

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Airbnb, Inc
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. InterContinental Hotels Group
- 14.1.3. Expedia Group
- 14.1.4. Vacaciones eDreams S.L.U.
- 14.1.5. Makemytrip Pvt. Ltd.
- 14.1.6. BravoNext, S.A.
- 14.1.7. Tripadvisor LLC
- 14.1.8. Agoda Company Pte. Ltd
- 14.1.9. Accor S.A.
- 14.1.10. Oravel Stays Private Limited